Evaluate the significance of test marketing and customer interaction in ensuring business sustainability.

Evaluating the past literature, it can be stated that successful marketing strategies are often determined by the ability of the brands to communicate effectively with the customers. As of now, there are not plenty of studies on the significance of test marketing and customer interaction. This has been a major reason behind the current research work. The research study is therefore going to evaluate the significance of test marketing and customer interaction in ensuring business sustainability. In this context, the business case of H&M would be considered, a leading brand in the UK’s fashion industry. The findings highlight the marketing initiatives of H&M and whether test marketing and communication strategies of H&M are major reasons behind the brand’s growth in the fashion segment.

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Order NoEHUK5706Word2000Deadline2015-06-26Allocation Date2015-06-25 05:51:40Order TypeProposalAcademic LevelMasterSubjectMarketingOrder DeliveryTopic
Importance of test marketing and customer interaction for ensuring market sustainability. A Case of H&M