usiness Intelligence and Data WarehousingResearch

ITECH7406- Business Intelligence and Data WarehousingResearch Report Group Assignment Sem1-2019OverviewFor this assignment, the students will work in team and create a written report that willreview the applications of business intelligence analytics and Data Mining in differentindustry domains in decision making contexts.The purpose of this assessment is to enable students to understand how businessintelligence analytics and Data Mining techniques revolutionize businesses today.Timelines and ExpectationsPercentage Value of Team Report: 15%Percentage Value of Team Presentation: 10%Group Presentation Due Date – Week 08 –Timetabled TutorialGroup Report Assignment DetailsBackgroundBusiness analytics and Data Mining techniques can help organizations make sense of — andgain a competitive advantage from — all the data that they have in their systems. Businessanalytics includes “decision management, content analytics, planning and forecasting,discovery and exploration, business intelligence, predictive analytics, data and contentmanagement, stream computing, data warehousing, information integration andgovernance” (IBM, 2013, p. 4).There are different types of business intelligence analytics that an organization can takeadvantage of, including predictive analytics, text analytics and text mining, sentimentanalysis, customer analytics and business intelligence data mining. Data Mining is theprocess of analyzing large data-sets to identify trends and patterns in the data. The datacan be generated through different sources such as social media, websites, transactions,mobile devices, sensors, etc. The information extracted from this data helps organizationsto derive their real business value and generate new business opportunities.In the light of above information write a 3000 words research report on specific businessanalytics and Data Mining techniques applications that derive business value and generatenew business opportunities in any of the following three (3) industry verticals. Illustrate theimpact of these techniques on businesses with examples of application from the chosendomain.2Choose only any THREE (3) domains from the following list:1. Transportation industry – in this domain the business analytics help stakeholdersin making effective decision in Traffic control, route planning, intelligent transportsystems and congestion management (by predicting traffic conditions). Also, couldbe useful for route planning to save on fuel and time, for travel arrangements intourism etc. revenue management, technological enhancements, logistics and forcompetitive advantage (by consolidating shipments and optimizing freightmovement), etc.2. Banking industry – Data mining techniques can be used to detect financial fraud,including credit card fraud, corporate fraud and money laundering.3. Health Care industry – Health care applications include discovery of patterns inradiological images, analysis of microarray (gene-chip) experimental data tocluster genes. Moreover, chronic disease states and high-risk patients can betracked.4. Manufacturing industry – Large volumes of data from the manufacturing industryare untapped. The underutilization of this information prevents improved quality ofproducts, energy efficiency, reliability, and better profit margins. Businessanalytics can be used in solving today’s manufacturing challenges and to gaincompetitive advantage among other benefits.5. Education industry – Major challenge in the education industry is to incorporatebig data from different sources and vendors and to utilize it. Business analyticscanbe used to measure teacher’s effectiveness, overall progress of a student over timeand effectiveness of curriculum, etc.6. Customer Relationship Management – Data mining and analytics providesefficient tools to analyze customer data for the purpose of decision-making.Moreover, data mining aids analysis of buying patterns, determination of marketingstrategies, segmentation of customers, stores or products.RequirementsIn this assignment, you will be required to form teams of approximately three (3) people.The findings of your research study will be presented through:• A group research report• Interactive presentation.3The reportThe report will take the form of a well-researched academic report of approximately 3000words. Diagrams or tables are encouraged to be used to support your statements. Thereport should be well supported with appropriate references from reliable sources. Youshould include academic journals, books, theses, trade magazines and well-respectedsources of related Internet materials that you find relevant. Please note – Wikipedia is NOTconsidered a reliable source to quote in an academic document of this type, withoutbackup from other well reputed sources.Your report should present as a collective effort, not a series of submissions by variousteam members. It is expected to FLOW as one document. Each team member’scontribution should be clearly identified in the report, with a notation about which sectionhe/she wrote about. Table of contents, reference list and contribution statements do notcount towards the final words count. All reports must use the APA referencing style