Editing And Changing In The Advertisement Essay

IPhone 7 advertisements Advertisements play critical roles in selling or promoting certain services and products. Apple releases flagship ads for iPhone every September which are meant to promote their new innovations and enhance upgrades. Surprisingly, apple iPhone 7 enjoys some remarkable similarities in features with its predecessor iPhone 6. Despite this striking similarities, users who want to remain trendy opt to upgrade to iPhone 7. The two phones share a similar design with only a few notable changes such as the jet black color, camera tweaks, and water proofing. This paper describes the power that advertisements hold in promoting products and trendy lifestyles. It also critically analyses and compares apple iPhone 7 to iPhone 6 advertisements and provides reasons why people choose to upgrade despite similarities. The substantial redesign that comes with every apple product is quite clearly missing in iPhone 7 (O’Boyle, 2016). Judging simply by the looks, apple iPhone 7 is not different from iPhone 6. Both versions have similar display capabilities and the battery life is quite identical. IPhone 7 has retained the 4.7 inch retina display just like its predecessor. The resolution as well appears to be similar to iPhone 6 at 1,334x 750. The metal casing at the back in both versions does not change. The sides are curved and the thin flat outlook still remains. The home screen in both phones is exactly the same. The rare camera specifications are 12 mega- pixels which makes it capable to take 4k video shoots. The camera protrusion or bump in both phone is just identical and the iconic home button that is touch responsive is still the same. The 3D touch technology that was introduced in iPhone 6s is still significantly used in iPhone 7 and 7 plus. This touch technology lets users enjoy different pressure levels with regards to touch and also enhances further functionalities. This is present for both versions. Another striking similarity is the use of IOS10 in both phones meaning users will technically have similar technical experiences. This means that any update in features will be enjoyed by both users of iPhone 6 and 7. A hardware upgrade is therefore not necessitated if users want better quality in terms of operations (Larsen, 2016). Rather those who choose to upgrade only site reasons that relate to wanting to remain trendy. This is reason enough not to upgrade to iPhone 7. The 3.5mm jack pin speaker port is completely eliminated. IPhone 6 introduced their space grey, gold, silver and rose gold colors while iPhone 7 comes in black and dark black color. The iPhone 7 is bound to disappoint users especially those who anticipated significant change in outlook. People upgrading from iPhone 6 will surely be put-off straight away due to the undeniable similarities. Users upgrading from older versions such as iPhone 5 or 4 are better equipped to upgrade. IPhone 7 looks so similar to previous version despite the elimination of the popular headphone jack which will also be a disappointment to users. This is because the charging port will also be used for audio capacities. This means that users cannot charge the phone and listen to music at the same time. The massive overhaul in regards to design as well as functionality is clearly missing in iPhone 7. The brands appears nearly identical to iPhone 6 and it is just worth the resources to do an upgrade. However, users with a pressing need to remain trendy and lovers of gadgets are more likely to opt for an upgrade. Apples power in advertising is strikingly amazing and aims at convincing users how much they are missing without the latest iPhone. Their unique and sophisticated adverts are eye catching and often lure technology fans into buying or upgrading to their latest products. An upgrade from iPhone 6 to 7 is probably not the best move considering the similarities. However, users still upgrade to keep up with the trendy new products. Apple Inc. has over the years established itself as a major player in the handset market as it consistently records upturns in profits. This feat can be attributed to the organizations marketing strategies at the launch of new products. For instance, the iPhone7 launch was characterized with massive marketing campaigns that sought to notify consumers of the new additions and improvement to the device(Larsen, 2016).. First, the campaigns appeal to the logos by insisting and highlighting the need for upgrading as the ads describe the value the product will have on its users. The product description used in the campaigns challenge the user to upgrade to the more convenient and suitable iPhone 7 that enhances the quality of life. The fact that Apple is the launching and marketing company is an already direct appeal to ethos since the client is already assured of the brands quality and ability to perform. Also, the organization uses integrated marketing to boost product sales and retain initial customers. This can be seen through the Apple Inc.’s. consistent online presence that has enabled to remain trendy and classy at the same time. The iPhone 7 brags of two major enhancements that are low-light camera functionality and enhanced waterproof ability. The YouTube ads are effective in addressing the new improvements especially to the clients where they can observe the changes discussed(Larsen, 2016).. The low light camera functionality is an upgrade that satisfies the prevailing needs of loyal iPhone users. The advertisements are catchy and well phrased as a direct appeal to pathos. For instance, the first advertisement describes the low-light function as magic which appeals to pathos by convincing the reader or viewer of the devices capability to record and capture high-quality images despite low light. The midnight advertisement is specifically tailored to attract camera lovers in particular on the dimension of low light. Throughout the advertisement, the teenager appears unaffected by midnight photo sessions which is Apple Inc. `s intention in the ad. The company intends to reassure the buyer of the device`s ability to capture quality photos in the presence of little to no light. Therefore, the midnight ad was designed to reassure users and loyal clients of the iPhone 7`s improvement from its predecessors the iPhone 6 releases. The iPhone 7 boasts of two additional upgrades to its predecessor which are the increased waterproof ability with enhanced screen and body resistance levels. Also, the iPhone 7 is the first Apple product to be launched with wireless headphones, an appeal to class and trendy clients. The second advertisement posted on social media had a strong appeal to logic whereby the bike rider in the video put the iPhone 7 in front and used it as a flashlight. The rider then rode in the pouring rain apparently unfazed by the pouring rain that splashing on his device. Again, this is an appeal to both logos and ethos since the organization appears confident of its product ability to resist water droplets and enhance the usability of the product in the long run. Through its advertisements, Apple Inc. has managed to attract a large number of clients particularly as it creates the awareness of the products capabilities by appealing to logos and pathos of the clients. This enables the firm to manage its sales and appropriately market its products throughout the consumer market. References Difference (2016). IPhone 7 vs iPhone 6S: Should you upgrade? Trusted Reviews. Retrieved 25 October 2016, from http://www.trustedreviews.com/opinions/iphone-7-vs-iphone-6s-what-s-the-difference Larsen, L. (2016). 5 Reasons Why You Shouldn’t Upgrade to the iPhone 7. pastemagazine.com. Retrieved 25 October 2016, from https://www.pastemagazine.com/articles/2016/09/5-reasons-why-you-shouldnt-upgrade-to-the-iphone-7.html O’Boyle, B. (2016). Apple iPhone 7 vs iPhone 6S vs iPhone 6: What’s the difference? – Pocket-lint. Pocket-lint.com. Retrieved 25 October 2016, from http://www.pocket-lint.com/news/138283-apple-iphone-7-vs-iphone-6s-vs-iphone-6-what-s-the-difference