Research approaches
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As you have been on this journey, you have learned of the two main approaches in research – qualitative and quantitative. The line between quantitative and qualitative can be an interesting one because there is really no pure version of one or the other. Having an understanding of the essential differences between qualitative and quantitative methods can help in choosing the optimum study design and in balancing the two approaches.
In your writing, carefully analyze the differences between each of the research approaches. Incorporate the advantages, disadvantages, and limitations that may be present for each approach using citations and references to validate your argument.
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