Google Analytics
If you are taking the Google Analytics Individual Qualification (IQ) exam this month, you do not need to submit the Week 1 assignment. However, to satisfy the FSO requirements for an upload, you must still upload a text document indicating you are preparing for the exam.
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Objectives
Effectively communicate what analytics is and is not
Debunk analytics myths
Effectively communicate why digital analytics is important
Assign ownership of digital analytics initiatives
Scenario
You are an Internet Marketing Consultant seeking the business of a 3rd party company. (This company can be the company you have been using throughout DMMS.) You are trying to earn the contract of this 3rd party company, persuading them that they need a digital analytics initiative and that you should be the consultant to do it.
Task
Convince your potential client that they need to invest in a digital analytics initiative. Some questions to consider:
What is digital analytics?
Why is it an essential investment?
Who is the company you are pitching? What is its core business? What are its objectives (as you see them) for its website? How will analytics solutions help?
Why should they hire you over the other consultants being considered?
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