Create 2 DREK models of Luxury Maisons Objectives: – Be able to have a global ap

Create 2 DREK models of Luxury Maisons
Objectives:
– Be able to have a global approach
– Well balance and understand Pro and Cons of a Maison
– Use the same model defined today
– Challenges : Being pragmatic and objectives, develop + and – at the same level
Format ppt / pdf / word
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The perfect brief:
One of a Maison (in your DREK) is launching a new product or service.
For this new product or offer please specify 1 or 2 target.
You are in charge of a marketing and communication campaign and write a brief to an agency for 1 country/market.
Your budget is USD 250,000.
Objectives:
-Be able to give a perfect brief to an agency
-Define a strategy in communication
-Write a document (ppt/doc/pdf) : Introduction, objectives, direction, target …