choose a company or brand on which to focus be sure to state what company brand you chose
What industry is it in?
Who are the direct and indirect competitors?
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Order Paper NowWhich (in each category of direct and indirect) are the most relevant competitors?
For those most relevant competitors, analyze them using at least 3 of the 8 elements described in the textbook.
Does the selected company/brand have a competitive advantage over these competitors? If so, do you think the competitive advantage will last?
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