answer 2 of the following questions from international marketing 3 000 words 6 pages 1 5 spaced 1
This should be written as a single essay though with two parts reflecting Part A and Part B. Use examples and do not write a single case study answer. The essay should be 3,000 words in length NOT including references. At least 10 academic references should be used.
Culture and International Marketing:
Questions:
Part A: Provide a definition of culture and discuss why it is so important to international marketing. Use the theories of G. Hofstede and E.T. Hall in this discussion.
Part B: Choose two culturally different counties and applying Hofstede’s and Hall’s theories on culture explain how a company should alter its marketing strategy in each country because of its culture in either a) The Car or b) Mobile Phone sector.
The file format for this report is Times New Roman/Calibri 12 font, using 1.5 line spacing.
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