week2 assignment 2

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Case: Mobike A Smart Bike-Sharing Service Platform IVEY W18012

After reading the case, answer these questions in your case write-up:

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  1. What are some distinctive characteristics of the bike-sharing industry? What are the keys to profitability in the bike-sharing industry?
  2. How is Mobike using innovation, data and analytics, and alliances to develop competitive advantage in the industry?
  3. What recommendations would you suggest for Mobike to be profitable in the long-run?

Case Write-ups should be around 5 pages (1000-1200 words) maximum, 10 point font, double-spaced. Please also use exhibits and charts as necessary to support your text answers.

 

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