Research and prepare a LITERATURE REVIEW, as per the module handbook. 7000 words. The review should be on one of the specified CBEP topics as previously advised and as originally listed on Blackboard.

MICE events and technology

MICE (Meetings, Incentives, Conferences and Exhibitions) sector events are concerned with the use of events to realise business or organisational objectives through professional development, networking and face-to-face communication.  Technology is critical to this area of the events industry as a tool for actively shaping consumer or delegate engagement, for the delivery of events themselves and for the enhancement of audience participation.  Technology enables the building of enduring relationships with audiences before, during and after business events as well as facilitating ticketing, bookings and promotional activity.  The MICE sector has specific technical and technological needs in terms of physical spaces and e.g. network infrastructures for the delivery of effective meetings and conferences.  Increasingly, many events have virtual elements such as live-streaming of presentations, video-conferencing, the use of social media etc., and there is a growing trend in the direction of the creation of virtual events to replace real-world events.  Virtual events present both a series of opportunities and challenges in their organisation and delivery as well as in relation to their effectiveness. 

NOTE:

Research and prepare a LITERATURE REVIEW, as per the module handbook. 7000 words. The review should be on one of the specified CBEP topics as previously advised and as originally listed on Blackboard. Formatting requirements and assessment criteria are as per the module booklet (also originally available on Blackboard). You are allowed, if you wish, to improve your original review (if earlier submitted), or to submit a new review.  IN YOUR SUBMISSION OF THE REVIEW YOU MUST STATE WHETHER THE SUBMISSION IS IMPROVED OR NEW.  IF IT IS IMPROVED YOU MUST SPECIFY IN A DETAILED NOTE WHAT HAS BEEN CHANGED FROM, OR ADDED TO, THE ORIGINAL SUBMISSION.

This applies if you are referred in COMPONENT B.

THESE PIECES OF COURSEWORK MUST BE SUBMITTED BY 2 PM ON 13^th JULY 2019 VIA THE USUAL ELECTRONIC SUBMISSION PROCESS. PLEASE ENSURE YOU SUBMIT THE CORRECT VERSION AS ONLY THE VERSION SUBMITTED WILL BE MARKED AND IT WILL NOT BE POSSIBLE TO SUBMIT A CORRECTED VERSION AFTER THE DEADLINE WITHOUT MARK PENALTY.