Week Eight Term Project Research Paper

• Frame your topic as a business problem/challenge
• Discuss how marketing research is used to identify and exploit business opportunities
• Examine the role of ethics incorporating concepts from the field of marketing and psychology
• Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
• Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)

Guidelines:

1. Paper must be in APA 6th or 7th edition format
2. Paper must be double spaced and include a title page
3. Paper must be 5 pages excluding the title and reference pages. 
4. Paper must contain a minimum of five (5) scholarly sources from professional publications.