“raga & tanishq symbolic linkages between brands” case study
Case analysis as a process:
•1. Situation
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•3. Hypothesis
•4. Proof and Action
•5. Alternatives
this is the process of the case study. #1 and #2 are my parts. Here are the details of these two parts:
1. Situations
•First and last sections of the case
•What is the situation?
•Do you have any ideas about the causal frameworks or criteria that might fit the situation?
2. Questions
•Problem: What is the problem? Am I trying to account for a failure, a success, or something more ambiguous? What’ s the importance of the problem to the subject? Who is responsible for the problem?
•Decision: What are the options? Any standing out as strong or weak? What are the possible criteria? What might be the most important criteria?
•Evaluation: Who or what is being evaluated? Who’s responsible for the evaluation? What are the possible criteria? What might be the most important criteria?
