You work for a home improvement company whose mission is to increase the use of

You work for a home improvement company whose mission is to increase the use of bidets in American homes. Your task is to use one of Cialdini’s techniques based on the principles of compliance (e.g. Foot in the door, four walls technique, etc.) to develop a strategy or strategies to persuade select members of the class to purchase a bidet for their homes. This strategy may NOT rely solely on traditional advertising. Consider other, more effective mediums for convincing your target market to agree to do this (e.g., a ‘‘sales’’ presentation of some sort, an event, etc.) and explain how you would implement it (including relevant persuasive details).
Students earn 6 points per each discussion for participation. Participation is defined as (1) responding to the following portions of the prompt: a). List the technique you decided to use and briefly describe/define the technique b.)Describe your target audience and outline your campaign in detail c.) explain how you would implement your campaign and whether you believe it will be effective.
example
“I would use the Door-in-the-face technique; this is where you pretty much start with something really big, bigger than what you are trying to convince an individual to do or say, and then work your way down to make your intention to make it sound like it is not so bad. My audience would be individuals who are easy to influence and are looking to re-do their homes. I would use the scarcity principle of compliance too because for those who are easy to influence and are re-doing their home, as stated above, they would be in the midst of re-doing it so it is a “you have to choose now” type of decision. The scarcity with mixed with the social proof or social validation would typically work because if they are easy to influence and think everyone else is choose bidet’s too then they will want that, and their chance is now because they are already re-doing their home. That being said to implement my plan I would spend more time at hardware stores or furniture stores along with designer companies because that is where people who are doing this are most likely to be. I think this might work but would be a bit of a stretch; if it did work it would be better to spread out and find more places that people who want to re-do their homes might be.”

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