HEALTHCARE ORGANIZATION IN A MARKETING PLAN
CONDUCT A SWOT ANALYSIS DISCUSSING THE STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS OF THE HEALTHCARE ORGANIZATION IN A MARKETING PLAN. “THE ANALYSIS SHOULD INCLUDE THE FOLLOWING FOUR COMPONENTS: “STRENGTHS-AN ORGANIZATION’S RESOURCES AND CAPABILITIES THAT CAN BE USED AS A BASIS FOR DEVELOPING A COMPETITIVE ADVANTAGE. “WEAKNESSES-INTERNAL ATTRIBUTES THAT THE ORGANIZATION MIGHT STRUGGLE. THE ABSENCE OF CETAIN STRENGTHS MAY BE VIEWED AS WEAKNESSES. “OPPORTUNITIES-EXTERNAL CONDITIONS THAT MAY REVEAL CERTAIN NEW OPPORTUNITIES ON PROFIT AND GROWTH. “THREATS-FACTO
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