Success of Red Lobster’s revitalization (2004-2009)
Evaluate the success of Red Lobster’s revitalization (2004-2009).
What have been the most important parts of this campaign? What results has it generated?
- Should Lopdrup shift Red Lobster’s targeting towards Experientials?
- Assume Lopdrup does shift Red Lobster’s targeting towards Experientials. How, if at all, should he change elements of the Red Lobster marketing mix: Product, Price, Promotion (especially communication), and Place (especially the restaurant remodeling).
Sample Solution
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