part d your marketing plan

Assignment 4: Part D: Your Marketing Plan 

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Write four to five (4-5) page paper in which you present your full marketing plan from Assignments 1, 2, and 3

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Create an effective marketing plan.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Develop branding strategies for existing and new products.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Design customer satisfaction evaluation processes and quality assurance measurements.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.

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