Case Summary As Facebook topped one billion monthly users in October 2012, the o

Case Summary
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the revenue thus far, or concentrate on the Facebook Platform and help third-party developers create and distribute their own applications. After a highly anticipated yet largely disappointing initial public offering (IPO), Facebook’s stock price steadily declined. It became critical for the Facebook team to identify sustainable growth opportunities, particularly as more of its user base accessed the site via mobile devices.
The slide will be focused on Evaluate the success of advertising on Facebook as a revenue generator.

The post Case Summary
As Facebook topped one billion monthly users in October 2012, the o appeared first on homework handlers.