Comprehensive Global Analysis Outline
Assignment Steps
Resources: Suggested but not required: Abbott, Riley J. (2015). PESTEL Analysis for Students. London, UK: Science and Management Press of London.
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Select a product and a country for a global business venture.
Conduct a regional, country risk, and organization and product or service analyses of your new global venture.
Prepare a minimum 1,050-word analysis to address the following:
- Region Analysis
- Regional alliances and economic integration
- Physical environment and its effect on trade
- Political stability
- Economic conditions
- Finance options available
- Social, health, and environmental conditions
- Terrorism threats
- Country Risk Analysis
- Political and legal stability
- Economic conditions
- Finance options available
- Physical environment and distribution channels
- Social, health, and environmental conditions
- Cultural and ethical considerations
- Organization and Product or Service Analysis
- Description of your organization
- Legal structure of organization
- Market analysis
- Description of product to meet the need
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