Discussion Board – Chapter 4 – The IMC Planning Process
Take the VALS survey (http://www.strategicbusinessinsights.com/vals/surveynew.shtml (Links to an external site.)). What is your primary VALS type? Do you agree? Why or why not? What is your secondary VALS type? Do you agree? Why or why not? Give an example of a brand/product you think targets one of your two VALS types and explain why/how it targets that type. Your example(s) must be “new” and not a reiteration of the example(s) discussed in class or in the video recordings.
Reminder: You have one submission attempt. I will use this grading rubric:
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