Unit 6 DB Marketing
Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain your choice.
Situation 1
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Situation 2
Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers’ attitudes regarding a new cereal flavor that has just been released onto the market with a large advertising campaign.
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Unit 6 DB Marketing was first posted on January 31, 2021 at 6:47 pm.
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