Sporting KC and Ivy Investments will be ending their jersey sponsorship after th

Sporting KC and Ivy Investments will be ending their jersey sponsorship after the 2020 season as you read in the article for this week. Based on what you read in that article and the textbook, the purpose of this discussion is twofold: propose a new jersey sponsor that would be a good fit for Sporting KC. Further, based on your sponsor selection, discuss the potential benefits that the new sponsor will receive in the proposed deal with Sporting KC. For potential benefits, be sure to incorporate potential benefits as detailed in the textbook.
Discussion boards provide the opportunity to identify and examine sponsorship details in the sport industry. For this discussion activity, you will have the opportunity to chart the new course of sponsorship activity for an established MLS team looking to find the right fit and mutually beneficial partnership with a local company.
Length: 300 word minimum for the initial post with two direct citations.

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