Assignment The hospitality and tourism industry worldwide operate in a turbulent

Assignment The hospitality and tourism industry worldwide operate in a turbulent competitive environment. Managers must make strategic choices that specify competitive advantages that will add value to the firm in a sustainable way. Your task is to select a hospitality company of your choice (Vapiano is this case) and explain how the management responds to the environmental forces to compete successfully. Your essay should demonstrate how the company’s management is aligning the firm with the forces driving change in the environment in which the company is competing in. The paper should further outline how the company’s business structure allocates resources to competitive methods that provide value over time. To complete your task, Leverage the theories and models from the whole course for a structured analysis of the company’s strategic choice by addressing the discussion points below: 1. provide a profile for vapiano franchise company 2. Explain critical forces that have driven change in the remote and immediate environments of the chosen company. 3. Identify competitive methods chosen by the company and highlight how the competitive method was used to gain a competitive advantage. 4. Identify critical investments that the company’s management has made to optimize the competitive methods. 5. Highlight at least one main core competency of the company. 6. Based on the strategic models taught in class, reflect on the current and future of the company’s choices by explaining the following: a) What should the company’s management do differently? b) Where should the management re-allocate their resources? Recommended literature: Olsen, M.D., West, J.J. and Tse, E.C.Y. (2013). Strategic Management in the Hospitality Industry: Pearson New International Edition. 3rd ed. Pearson

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