Future of automotive retail

In a 2015 document published on the Internet, EY (Ernst & Young) highlighted the “Future of automotive retail,” noting it’s “Shifting from transactional to customer-centric” Some of the observations were that:
“Automotive retail will shift from a product-driven to a customer-centric approach to drive customer loyalty and to adapt to changing customer behavior and expectations.”
The rise of new mobility concepts and shifting mobility preferences of private and commercial customers (e.g., private and business-car sharing, electric vehicles and an increasing role of used cars and fleet) are causing automakers and automotive retailers to rethink their current business model.”
“Customers are able to quickly interact and easily access information across media and devices — anytime, anywhere. This needs to reflect in the customer experience and marketing strategies.”
Questions: What should car companies and auto dealerships do to attract – and sell to — Millennial and Gen Z customers?

Sample Solution

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