Brand and Branding

EON productions was impressed with your TikTok and you have an opportunity to keep pitching for your
umbrella brand to be featured in the next Bond film. The producers have asked for some ideas about how your
brand portfolio could feature in the film. In order to demonstrate the potential fit of your brand with the Bond
brand you now need to create an interactive narrative using PowerPoint .
Your mission is to create an interactive narrative which features several different possibilities to showcase your
various sub-brands in the film. Your interactive narrative has to have a minimum of 3 decision points and eight
different potential scenes in order to provide the producers with sufficient alternatives.
There should be some consideration of how you want your brands presented in the film (e.g. visual/aural
placement? How long will the brand be on screen? Who will use it? Is it integral to the plot?). A brief
explanation of the scenes you are imagining will help you flesh this out. You should also provide some options
in terms of the brand placement strategy that you plan to adopt if you are featured in the film (e.g. crossadvertising, product packaging, use of social media, competitions, experiential events, etc.)

Sample Solution

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