Sports Marketing: I need the assignment in 5 hrs MAX
OPIC: Vail Ski Resort in Coloradob. Remember STP: Segmenting, Targeting & Positioning! i. Clearly understand consumer purchase decision & key influences ii. Consider the “Black box†consumer concept— many variables may go into the purchase behavior and decision, but only one output seen (buy or not buy) iii. How will you “segment†your consumers? Based on what? c. Market Size i. Based on info from situation analysis, what is potential “size†of your target market? ii. Growth, demand trends, potential number of people
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