write a marketing plan for a national usa launch for one of the following products services

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For this project, you will write a marketing plan for a national (USA) launch for one of the following products/services (choose one): (a) a blood sugar/glucose monitoring watch designed for diabetes patients (the design of the watch allows for minimally-invasive means of measuring blood glucose every hour and reporting to user via a smart phone app , (b) complete home care: cleaning, lawn/garden service, minor maintenance, (c) bio-fuel conversion units for automobiles, or (d) an in-room air purifier.

The plan should show: (a) introduction and product/service description, (b) target market segment(s)’ demographics and psychographics as well as needs and wants relative to the product/service, (c) presumed cost to make/buy/provide the product/service, (d) mark up for retail or sales price for service, (e) market size (in units or service elements), (f) profit/loss for product/service including estimated administrative costs, (g) distribution/transportation issues, and (h) pro forma profit/loss for the first year.

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Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).

 

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