You are a new marketing manager and have been asked to write a report for the Chief Executive, explaining the principles of strategic marketing management and the tools that may be used to develop a strategic marketing strategy.

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You are a new marketing manager and have been asked to write a report for the Chief Executive, explaining the principles of strategic marketing management and the tools that may be used to develop a strategic marketing strategy.
you will need to show that you understand the difference between strategic and tactical marketing.

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