BUS 620 Managerial Marketing

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Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.
In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.

Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

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The paper

Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Must include a separate title page with the following:

Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted

Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
Must document all sources in APA style as outlined in the Ashford Writing Center.

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