: Coca Cola and Pepsi
please ready the case analyses carefully you do not need any out source for this case your job is to do the introduction for the case and put in mind those are the question we will be discuss in the case so you can have bigger idea when you write the introduction you know what we will be writing about
Provide a brief background of the rivalry between Coca Cola and Pepsi
Perform a Porters five forces analysis of the Carbonated soft drink industry
How is the structure of this industry changing?
How will such changes affect Coke and Pepsi?
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