Website Content Strategy

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Research three major organizations and evaluate the effectiveness of their content strategy. You can choose any organizations that you find interesting. Examples of organizations you may consider are Coke, Harvard University, SoundCloud, Appnet, Starbucks, Arizona State University, and Mental Floss, but you are not limited to these organizations.

Write a 1,050-2,100 word paper that discusses each of the required topics below. (Plan to write 350-700 words about each website.)

  • Identify and describe the organizations you selected. (Be sure to provide an appropriate references for each website.)
  • Identify the target market, objective, and primary message(s) of each site.
  • Discuss how each site caters to the target market. Describe segmentation, differentiation, and positioning strategies used by each site.
  • Describe the approach of each website in communicating its message, including style and tone of communication, use of social media, or other distinct characteristics that you observed when reviewing the contents of each site.
  • Analyze whether each website is effective. Provide justification based on concepts you have learned throughout the course, and provide examples and support for your ideas.
  • Format your paper consistent with APA guidelines, and grammar and mechanics consistent with graduate level writing.

Assessment Process To Establish Eligibility

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Assessment Process to Establish Eligibility

Following the assessment process for establishing eligibility under IDEA’s disability categories ensures adherence to proper legal provisions and ethical considerations. Understanding the purpose of each assessment utilized to establish eligibility assists in the ability to execute those assessments properly.

In your brochure, identify and describe the following:

  • The five primary purposes of the special education eligibility assessment process for individuals who have or appear to have disabilities (screening and identification, eligibility and diagnosis, IEP development and placement, instructional planning, and evaluation) as explained in “NASET Assessment in Special Education Series.”
  • The stakeholders involved in the assessment process with explanations of why and how each is involved.
  • How students are identified for assessment based on IDEA’s eligibility categories.
  • Legal and ethical considerations related to the assessment process and establishing eligibility.
  • At least three components of the comprehensive eligibility assessment process used to determine if there is a documented disability.

The brochure should include graphics that are relevant to the content, visually appealing, and use space appropriately.

Provide a minimum of three scholarly references.

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide,

Universal Learning Characteristics

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Scenario

Dave attends class regularly and enjoys math. He likes to solve geometry problems and prefers kinesthetic hands-on learning. Dave struggles attending to task and staying focused in the classroom setting. He has difficulty staying seated for long periods of time and will often get out of his seat and move around the classroom without permission. Dave is often impulsive and will shout out answers without raising his hand, which disrupts instruction and the overall classroom setting. Dave also becomes social at inappropriate times and will excessively talk to his classmates, which adversely impacts the teaching and learning process.

Provide a hypothesis, which offers a possible function of the observed behaviors.

This includes “why” these behaviors may be occurring:
To gain attention.
To escape or avoid tasks or activities.
To gain access to tangible items or activities.
To gain or avoid self-reinforcing/sensory stimulation.
Research and identify at least three evidence-based behavior strategies that are functionally equivalent and that align with the student’s needs.
Use weekly resources and the What Works Clearinghouse (Links to an external site.) to help identify research-based strategies.
Support your recommendations with scholarly literature.
Explain how each of these strategies will be effective for the identified behaviors in the scenario.
Summarize how the strategies might be used proactively in the future.
Reflect on why you chose these strategies and how they best meet the student’s needs.

ETHICAL DECISION MAKING AND THE IT PROFESSIONAL

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Due in 40 hours

ASSIGNMENT ATTACHED:

 

Overview

For this Assessment, you will answer a series of questions about ethical issues related to IT systems, as well as how positive social change can influence an organization’s approach to addressing these ethical issues. You will conduct research and identify a company that has both faced and addressed an ethical issue, as well as describe the role that society and the drive for positive social change played in that scenario.

Assessment Submission Length: 7 items, with responses ranging in length from 150–450 words (2–6 paragraphs) per item

Professional Skills: Written Communication, Information Literacy, Inquiry & Analysis, and Technology are assessed in this Competency.

Instructions

Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.

  • Download the IS3004 Written Response Template and answer each question in the number of paragraphs indicated.
  • Download the Academic Writing Expectations Checklist to review prior to submitting your Assessment.

All submissions must follow the Academic Writing Expectations. For each item, be sure to reference at least one scholarly source to support your answer. Properly formatted APA citations and references must be provided where appropriate. Submissions that do not meet these expectations will be returned without scoring.

Everyone faces decisions that require them to reflect on their personal ethics and morals. Sometimes, this can be a daily occurrence. The resources in this Learning Activity will help you to become familiar with ethical considerations related to the use and implementation of information technology.

ARTICLE: ETHICAL DECISION MAKING AND THE IT PROFESSIONAL

reading

Ethical Decision Making and the IT Professional

Berzai, L. (2017, June 29). Ethical decision making and the IT professional [Blog post]. Retrieved from https://www.comptia.org/blog/ethical-decision-making-and-the-it-professional

Time Estimate: 7 min

ARTICLE: ETHICAL PROBLEMS IN COMPUTING

reading

Ethical Problems in Computing

Berzai, L. (2017, July 4). Ethical problems in computing [Blog post]. Retrieved from https://www.aitp.org/blog/aitp-blog/2017/07/04/ethical-problems-in-computing/

Time Estimate: 9 min

ARTICLE: HOW ETHICAL THEORIES APPLY TO IT PROFESSIONALS

reading

How Ethical Theories Apply to IT Professionals

Berzai, L. (2017, June 27). How ethical theories apply to IT professionals [Blog post]. Retrieved from https://www.aitp.org/blog/aitp-blog/2017/06/27/how-ethical-theories-apply-to-it-professionals/

Time Estimate: 6 min

ARTICLE: 7.8 IEE CODE OF ETHICS

reading

7.8 IEE Code of Ethics

IEEE.org. (2018). 7.8 IEEE code of ethics. Retrieved from https://www.ieee.org/about/corporate/governance/p7-8.html

Time Estimate: 2 min

ARTICLE: ETHICS AND THE IT PROFESSIONAL

reading

Ethics and the IT Professional

Woo, M. (2017). Ethics and the IT professional. Retrieved from https://er.educause.edu/articles/2017/3/ethics-and-the-it-professional

Time Estimate: 6 min

WEB RESOURCE: THE ETHICAL AND LEGAL IMPLICATIONS OF INFORMATION SYSTEMS

website

The Ethical and Legal Implications of Information Systems

Bourgeois, D. T. (2014). The ethical and legal implications of information systems. In Information systems for business and beyond. Retrieved from https://bus206.pressbooks.com/chapter/chapter-12-the-ethical-and-legal-implications-of-information-systems/

Time Estimate: 33 min

ARTICLE: ETHICS AND SOCIAL IMPACT OF INFORMATION SYSTEMS IN OUR SOCIETY: ANALYSIS AND RECOMMENDATIONS

reading

Ethics and Social Impact of Information Systems in Our Society: Analysis and Recommendations

Olumoye, M. Y. (2013). Ethics and social impact of information systems in our society: Analysis and recommendations. International Journal of Science and Research, 2(11), 154–158. Retrieved from https://www.ijsr.net/archive/v2i11/MDIwMTM0MDQ=.pdf

Time Estimate: 10 min

ARTICLE: YOU CAN’T IGNORE BUSINESS ETHICS & SOCIAL RESPONSIBILITY IN 2017

reading

You Can’t Ignore Business Ethics & Social Responsibility in 2017

You Can’t Ignore Business Ethics & Social Responsibility in 2017

How do you reinforce ethical behaviors across your company? We chat with Laura Hartman, clinical professor of bu…

Payne, S. (2017, April 10). You can’t ignore business ethics and social responsibility in 2017 [Blog post]. Retrieved from https://resources.globoforce.com/globoforce-blog/you-can-t-ignore-business-ethics-social-responsibility-in-2017

Time Estimate: 8 min