Contemporary Issues In Travel & Tourism
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Module Booklet
Qualification Pearson BTEC (HND) Travel and
Tourism Management
Unit 6 Contemporary issues in Travel &
Tourism
Level 4
Unit code Y/601/1745
Credit value: 15
Block start date 26th February 2018
Issue date 26th February 2018
Assignment submission
date
20th May 2018
Lectures and formative
feedback
10 Weeks
Guided Learning Hours 60
Module Leader Mr Fayyaz Hussain Qureshi
Copyright Statement: Copyright © – All rights reserved – UK College of Business and Computing This document is the product and property of the UK College of Business and Computing and therefore may not be: shared with any external third party; reproduced in full or in part; or used in any other related manner whatsoever, without prior expressed written permission. This statement is for the attention of students, staff and external parties. In the case of copyright infringement, legal action will be exercised.
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Table of Contents Introduction ………………………………………………………………………………………………………………………….. 3
Aim: …………………………………………………………………………………………………………………………………….. 3
Learning Outcomes and assessment criteria: ……………………………………………………………………… 3
Unit content: ………………………………………………………………………………………………………………………… 4
Scheme of work/work plan …………………………………………………………………………………………………… 6
Recommended text and links: ……………………………………………………………………………………………. 10
Teaching and Learning Activities ……………………………………………………………………………………….. 14
Teaching Ethos ………………………………………………………………………………………………………………. 14
Methods of Delivery: ………………………………………………………………………………………………………. 14
Lectures: …………………………………………………………………………………………………………………….. 14
Seminars:……………………………………………………………………………………………………………………. 14
Case Studies: ……………………………………………………………………………………………………………… 14
Academic Misconduct’ Statement: …………………………………………………………………………………. 15
‘Contract Cheating’ Statement: ………………………………………………………………………………………. 15
ASSIGNMENT BRIEF ……………………………………………………………………………………………………….. 16
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Introduction
This unit allows learners to develop research skills within the context of a travel and
tourism topic of personal interest which may not be covered elsewhere on the
qualification programme.
The unit introduces learners to current issues and trends in the travel and tourism
sector. Throughout the research and investigation of current issues and trends in the
travel and tourism sector learners will develop understanding of how the sector
responds to change and the impacts of change on the travel and tourism sector.
The unit has a practical focus that enables learners to develop the skills required
before undertaking small-scale projects. Learners should be able to justify their choice
of issue prior to exploring the issue in some depth. Throughout the research and
investigation learners will develop knowledge and understanding of particular key
issues within the sector.
Aim:
The aim of this unit is to enable learners to gain understanding of current issues and
trends, and the impacts of and responses to change in travel and tourism.
Learning Outcomes and assessment criteria:
1. Understand current issues in the travel and tourism sector
1.1 Analyse issues currently driving change in the travel and tourism sector
1.2 Analyse different current issues using appropriate methods and resources
2. Understand current trends in the travel and tourism sector
2.1 Evaluate current trends influencing change in the travel and tourism sector
2.2 Analyse a current trend using appropriate techniques and resources
3. Understand how the travel and tourism sector responds to change
3.1 Analyse how travel and tourism businesses could respond to change
3.2 Develop strategies on how selected travel and tourism businesses could
respond to change
3.3 Justify strategies for how selected travel and tourism businesses could respond
to change
4. Understand the impacts of change on the travel and tourism sector
4.1 Analyse the impacts of issues and trends that drive change in the travel and
tourism sector
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4.2 discuss the likely consequences of businesses failing to respond to market
changes
Unit content:
LO1 Understand current issues in the travel and tourism sector
Issues currently driving change: issues/factors as current at time of delivery; need for
increased security; advancements in technology (security and anti-terrorism
measures); state of the economy; rise and fall of inflation; emergence of new markets;
impact of the Eurozone; low cost cruise/airlines; increased environmental awareness;
responsible tourism; health issues; appropriate research methods; current national
and international legislation
LO2 Understand current trends in the travel and tourism sector
Key trends: in domestic and inbound tourism; in UK outbound tourism; causes;
specialist/niche markets eg adventure tourism, extreme/sports tourism, rural/agro
tourism, gastro tourism, dark tourism, medical tourism, green tourism, grey tourism,
faith tourism; growth industries; reasons for growth; types of tourism that are
increasing in popularity; reasons for increase in popularity
Techniques for analysing trends: analysing and evaluating data (quantitative,
qualitative, primary and secondary); drawing conclusions; potential impacts of trends;
trend data sources
3 Understand how the travel and tourism sector responds to change
Response preparation: current situation; past examples; internal and external
business environments; PEST/SWOT; macro and micro environments; argument
based on use of data interpretation and analysis; potential ways forward;
improvements
Response to change: adapting and creating new products and services; marketing
plan (short or long term, mission statement, aims and objectives); marketing strategy;
marketing mix (product, price, promotion, place); product life cycle; brand
development; changes to business practices
4 Understand the impacts of change on the travel and tourism sector
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Impacts of change: on sector structure (mergers, acquisitions, liquidations, formation
of consortia); on businesses; on products and services; on employment levels
Consequences of failing to respond to change: reduced sales and profitability; profit
margins; change in attitudes (customers, suppliers, competitors); negative impact on
image of product/service and/or business
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Scheme of work/work plan
Accrediting Body: Pearson BTEC
Course: Pearson BTEC HND Travel& Tourism Management
Unit: 6 CONTEMPORARY ISSUES IN TRAVEL AND TOURISM
Wk Lecture Schedule Outcome of session Activity/seminar and
formative
assessment
Resources
1
AM Introduction to the module
Assessment modes
Class discussion and assignment guidelines
Introduction to contemporary tourism industry
– facts and figures
Tourism markets – current trends and
tendencies
Understand the module
content
Understand the assessment
mode
AC 1.1 analyse issues
currently driving change in the
travel and tourism sector
1 hour Class
workshop or activity
PowerPoint
slides
PowerPoint
slides and
handouts
PM Tourism and information technologies
Low cost industry – airlines, cruises and
holidays
Addressing AC 1.1 1 hour Class
workshop or activity
PowerPoint
slides and
handouts
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2
AM Tourism and the local economy
Tourism and environment – current trends and
threats
AC 1.2 analyse different
current issues using
appropriate methods and
resources
1 hour Class
workshop or activity
PowerPoint
slides and
handouts
PM
Tourism and sustainability – a critical overview
Contemporary tourism – growth and future
Tourism development and emerging
destinations
Appropriate research methods
Addressing AC1.2 1 hour Class
workshop or activity
PowerPoint
slides and
handouts
3
AM Key trends: in domestic and inbound tourism;
in UK outbound tourism; causes;
AC 2.1 evaluate current trends
influencing change in the
travel and tourism sector
1 hour Class
workshop or activity
PowerPoint
slides and
handouts
PM specialist/niche markets eg adventure tourism,
extreme/sports tourism, rural/agro tourism,
gastro tourism, dark tourism, medical tourism,
green tourism, grey tourism, faith tourism;
growth industries; reasons for growth; types of
tourism that are increasing in popularity;
reasons for increase in popularity
AC 2.1 evaluate current
trends influencing change in
the travel and tourism sector
1 hour Class
workshop or activity
PowerPoint
slides and
handouts
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4
AM Techniques for analysing trends: analysing and
evaluating data (quantitative, qualitative,
primary and secondary); drawing conclusions;
potential impacts of trends; trend data sources
2.2 analyse a current trend
using appropriate techniques
and resources
1 hour Class
workshop or activity
PowerPoint
slides and
handouts
PM Workshop addressing LO2
Students to research a current
trend using appropriate
techniques and resources
2 hour Class
workshop or activity
5 AM Assignment draft of Task 1 Recap and Formative
feedback on LO1
Group discussion,
Question and answer.
Assignment
brief
PM Assignment draft of Task 2 Recap and Formative
feedback on LO2
Formative feedback Assignment
brief
6
AM Response preparation: current situation; past
examples; internal and external business
environments; PEST/SWOT; macro and micro
environments; argument based on use of data
interpretation and analysis; potential ways
forward; improvements
3.1 analyse how travel and
tourism businesses could
respond to change
PowerPoint
slides and
handouts
PM Response to change: adapting and creating
new products and services; marketing plan
(short or long term, mission statement, aims
and objectives); marketing strategy; marketing
• 3.2 develop strategies on