Group Marketing Plan Introduction Assignment And Group Marketing Plan

Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval.

The introduction is worth 20 points

Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.

Developmental Observation Project

 The paper must be 3 pages. Each page will cover a different age group: Page 1 will discuss an InfantPage 2 will discuss a Toddler, and Page 3 will discuss a Preschooler. For each page, discussing each age group, there are two partsPART 1: Half of each page needs to discuss a description of the child in the physical, cognitive, and social-emotional domains. PART 2: Second half of page needs to discuss the child’s development in the terms of an Early Childhood Education theory. (For instance, according to Piaget, at what stage of development would the child be?  What led you to this conclusion? What aspect about the child’s behaviors made this evident?  Provide examples.)

Building Trust

Instructions

Supporting Lecture:

Review the following lecture:

  • Earning Trust

Project

The project assignment provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered.

Introduction

Building trust is one of the most important aspects of leadership. As a leader, you will need to have an executable plan to develop trust. As you continue on your leadership path, the plan will become more ingrained and even take some adjustment, but you must begin somewhere.

Tasks

Read the following article:

  • Reagan, B. (2004). How to score high on the trust equation. National Underwriter/P&C108(19), 10–11.

Using this article as a foundation, develop a plan on how you will develop trust within your staff.

Be sure to include specific examples of the activities and rationale behind your plan. For example:

  • Communication (how you will communicate)
  • Modeling (what types of activities will you use to model)
  • Commitment (how your staff will know that you are committed)
  • Accountability (what the accountability measures are and who or what will hold you accountable)

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Individualized Professional Development Plan

After reading Chapter 4, find an early childhood teacher who is willing to speak with you as you create an individualized professional development plan based on Table 4.1 in your text. This should take approximately 30 minutes of the volunteer’s time. You may complete this document in person or on the phone, making sure you have provided the teacher with a copy of the document. Using the form, complete section I, rows A–J in Table 4.1 with the volunteer, taking detailed notes. Remember that this is a reciprocal process – it should feel like a conversation, and you should do more listening than talking. Use your notes to type your report, following the structure of Table 4.1.

Include both Parts 1 and 2 in your Individualized professional development plan:

· Part 1: Design a document based on Table 4.1 that will meet the specific needs of your volunteer’s early childhood programs. Make sure to include rows A-J.

· Part 2: Fill out the document to with your volunteer.

The Individualized Professional Development Plan

“Chapter 4

The chapter supports your growing capacity to

identify effective professional development features of mentoring;

understand adult development and learning theories;

uncover mentor assumptions and images of the adult learner; and

plan with a teacher for an individualized professional development plan.

This chapter examines effective ways to support adult development and learning. Stages of teacher development and how they relate to the practice of mentoring are explored. Ways to assist the early childhood mentor to join with a teacher to recognize what the teacher already knows and does and to plan for continued professional development (PD) are examined. The chapter emphasizes the mentor’s role in discovering the adult learner’s capacity to connect rigorous and relevant content to ongoing, active learning experiences. Mentoring adults is suggested to combine both teaching and learning into one effective adult-education experience. Individualized and practice-focused education holds the promise of meeting the adult’s need for high-interest, relevant content connected to applied learning. Mentoring should combine both rigor and active learning into a relevant and engaging form of professional development.”

“A successful mentor listens, takes the time to have clear understanding of the protégé, poses questions for reflection, values the protégé’s experience, and does not overwhelm the protégé with information.

Mentoring as Effective Professional Development

Although much more research is needed into the effectiveness of mentoring as a professional-development strategy for early childhood teachers, when mentoring aligns with the identified components of effective professional development, it positively influences both teachers and children. Zaslow, Tout, Halle, Whittaker, and Lavelle (2010) reviewed the literature on individualized practice-focused approaches to professional development and found that most approaches showed evidence of positive effects on teachers’ practices with children, or on child outcomes. They caution that more work needs to be done to distinguish between the specific practices that are the most effective in improving child outcomes. Until more research on practice-focused, or mentoring interactions is conducted, those involved in mentoring programs should examine the processes and overall structure of the programs to see whether the teacher as mentee is experiencing the powerful learning associated with effective professional development (see Figure 4.1), as identified by the National Staff Development Council (Darling-Hammond, Wei, Andree, Richardson, & Orphanos, 2009) and by Trivette, Dunst, Hamby, and O’Herin (2009).