PSY Online Exam2

Copyright © 2010 Allyn & Bacon

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PowerPoint Presentations for

Psychology

The Science of Behavior

Seventh Edition

 

Neil R. Carlson,

Harold Miller, C. Donald Heth,

John W. Donahoe, and

G. Neil Martin

Prepared by Linda Fayard

Mississippi Gulf Coast Community College

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Copyright © 2010 Allyn & Bacon

Chapter 6

 

Sensation

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Sensation

Sensory Processing

Vision

Audition

The Chemical Senses

The Somatosenses

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Sensory Processing

    • Transduction

 

    • Sensory Coding

 

  • Psychophysics

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Sensory Coding

  • The codes used by the sensory systems to transmit information to the brain
  • Two general forms:
  • Anatomical coding
  • Temporal coding

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Psychophysics

  • Studies the relationship between physical stimuli and perceptual experience
  • Just Noticeable Difference (JND) – smallest difference in a stimulus that a person can detect
  • Signal-detection theory – a mathematical theory of the detection of stimuli

 

 

 

 

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Figure 6.2: Hypothetical Range of Perceived Brightness (in jnds) as a Function of Intensity

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Figure 6.3: Four Possibilities in Judging the Presence or Absence of a Stimulus

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Figure 6.4: A Receiver-Operating-Characteristic (ROC) Curve

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Figure 6.5: Two ROC Curves

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Vision

  • Light
  • The Eye and Its Functions
  • Transduction of Light by Photoreceptors
  • Adaptation to Light and Dark
  • Eye Movements
  • Color Vision

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Light

Figure 6.6: The Electromagnetic Spectrum

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The Eye and Its Functions

Figure 6.7: A Cross Section of the Human Eye

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The Eye and Its Functions

Figure 6.7: Lenses Used to Correct Nearsightedness and Farsightedness

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Adaptation to Light and Dark

  • When you enter a dark room after being in a brightly lit room or in sunlight, it takes some time to adjust your eyes to the dark.
  • Dark adaptation – process of being able to distinguish dimly illuminated objects after going from a bright region into a dark one

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Transduction of Light by Photoreceptors

Figure 6.12: Transduction of Light into Neural Activity

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Eye Movements

  • Conjugate movements – require both eyes to remain fixed on the same target
  • Saccadic movements – abrupt shifts in gaze from one point to another
  • Pursuit movements – include tracking a moving object

 

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Color Vision

Figure 6.14: Hue, Brightness, and Saturation

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Figure 15: Additive Color Mixing

    • Hue: related to wavelength

 

    • Brightness: related to intensity of light

 

  • Saturation: related to purity

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Figure 6.16: Additive Color Mixing and Paint Mixing

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Figure 6.17: A Negative Afterimage

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Defects in Color Vision

    • Protanopia: red cones filled with green photopigment

 

    • Deuteranopia: green cones filled with red photopigment

 

  • Tritanopia: lack of blue cones

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Audition

    • Sound

 

    • The Ear and Its Functions

 

  • Detection and Localizing Sounds in the Environment

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Sound

Figure 6.19: Sound Waves

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Figure 6.20: The Physical and Perceptual Dimensions of Sound Waves

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The Ear and Its Functions

Figure 6.21: Anatomy of the Auditory System

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Figure 6.22: Response to Sound Waves

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Figure 6.23: The Transduction of Sound Vibrations in the Auditory System

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Detecting and Localizing Sounds in the Environment

  • Pitch and loudness
  • Timbre
  • Perception of environmental sounds
  • Locating the source of a sound

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Detecting and Localizing Sounds in the Environment

Two systems:

 

Low frequency – difference in arrival time

 

High frequency – difference in intensity

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Figure 6.26: Localizing the Source of High-Frequency Sounds

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The Chemical Senses

    • Gustation

 

  • Olfaction

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Gustation

    • Taste Receptors and the Sensory Pathway

 

  • The Five Qualities of Taste
  • Bitterness
  • Sourness
  • Sweetness
  • Saltiness
  • Umami

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Olfaction

 

  • Anatomy of the Olfactory System

 

  • The Dimensions of Odor

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Figure 6.30: The Olfactory System

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The Dimension of Odor

  • Humans can recognize up to 10,000 different odors
  • Not yet known exactly which molecules stimulate which receptors

 

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The Somatosenses

  • The Skin Senses
  • Touch and pressure
  • Temperature
  • Pain
  • The Internal Senses
  • The Vestibular Senses

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The Skin Senses

Figure 6.32: Sensory Receptors

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Figure 6.33: The Method for Determining the Two-Point Discrimination Threshold

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The Internal Senses

  • There are sensory receptors located in our internal organs, bones and joints, and muscles that convey painful, neutral, and in some cases pleasurable sensory information

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The Vestibular Senses

  • Sense of balance
  • Vestibular apparatus – contributes to balance and head movement
  • Semicircular canal – responds to

rotational movement of head

  • Vestibular sac – detects change

in the tilt of the head

 

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Figure 6.34: The Three Semicircular Canals and Two Vestibular Sacs in the Inner Ear

Explain and evaluate the notions of Karma, samsara, and Nirvana.

  • 1) Explain and evaluate the notions of Karma, samsara, and Nirvana.
    2) Explain and evaluate the Hindu ideas of Brahman, atman and reality.
    3) Explain the Buddha’s four noble truths. Is he correct in his view?
    4) Explain and evaluate the “Eight Fold Path”. Is this a reasonable philosophy for life?
    5) Explain the connection or relationship between Tao, Yin, and Yang.
    6) Explain and evaluate Lao Tzu’s notion of effortless non-striving.
    7) Explain and evaluate Confucius’s principle of Mean.
    8) Explain and evaluate the views of Murasaki Shikibu and the role and status of women.

    9) Explain and evaluate the argument of St. Anselm for God’s existence.
    10) Explain and evaluate Guanilo’s objection to the ontological argument.
    11) Summarize and evaluate St. Thomas Aquinas’s Five Ways.
    12) Leibniz claims that this is the “best of all possible worlds”. A) Why does he say this? B) Do you agree with his assertion?
    13) Explain and evaluate Friedrich Nietzsche’s claim that “God is dead!”
    14) Explain and evaluate the views the views of William James regarding religious belief.
    15) Explain how it is possible that your religious views are right and yet everyone else’s (expect those who believe as you) are wrong.

Personal Perspective

In what ways will Social Cognitive inspire changes to your personal schemas and behaviors? Will these changes mitigate personal bias; create new biases, or some combination of both of these? How will these changes affect dissertation research? [Provide 3 references and in-text citations. One reference & citation per question. Original Writing only.]

Business Communications Assignment

Due Driday 7/11/14 – before midnight eastern time.

Unused/ Original. No copy-paste work!!

 

Write 1100–1200 words

 

Part I

You are planning to expand your fast-food hamburger franchise internationally and have decided to open in the United Arab Emirates, Israel, Mexico and China. Knowing that all of these countries and its people have different cultures, customs, beliefs, values and attitudes that are unique to their country and different from that of the United States, consider how this would impact your fast-food business.  What are some of the considerations to keep in mind concerning how these different social and religious  values and cultures have on food preparation and eating, the social behaviors to be sensitive to regarding employees and customers, the type of trainings that will be required, the work attitudes and behaviors, and any ethical standards that you may need to develop? Are the attitudes in these countries individualistic or collective?

 

Part II

If you were to send your top managers to these countries, what type of cultural shock should they expect? How would you help them alleviate this stress? Provide a few examples from each country.

 

Part III

In many countries, “expeditors” can help you cut through layers of bureaucracy so that you can get your business done or done faster. Expeditors are normally paid for what they do, and they may ask you to help finance other expeditors within these countries that will help move your business request through the system faster. The methods that are being used could ultimately be unethical, illegal, or maybe not at all.

  • How would you go about making sure the practice of an expeditor is legal?
  • Would you approve a paid transaction requested by an expeditor if it was acceptable in the country, but unethical back in the United States? (defend your position) What business ethics are involved in your decision making process?
  • What factors should you consider and who should you consult with and why?