Sport Outreach Plan – Final Assignment

COMPREHENSIVE DRAFT ASSIGNMENT 12

 

 

 

 

 

 

 

 

 

Sport Outreach Plan – Comprehensive Draft Assignment

Chet L. Walker

Liberty University

SMGT 504 – Foundations of Sport Outreach

Dr. Marsha Coker

27 February 2021

Plan Overview

The sports outreach organization is aiming at providing sport activities to the youth who are in rural areas. This is a non-profit making organization that concentrates on improving the welfare of the youth. It has a mission and vision statement that will guide it in meeting the critical objectives. Youth development is the priority for the Sports Outreach Organization. It works extremely hard to meet the expectations of its mission and vision statements. The organization seeks the ways possible to identify youth service opportunities (Gibbs & amp; Block, 2017). We believe that we shall find time to engage with all youths in rural areas fully. All the youth and the organization staff members should engage in various service projects during the year. The Sports Outreach Evangelism and Discipleship plan will help the youths show them where they are as far as their spiritual journey is concerned (Li, 2016). It will also guide them to their next step as they overcome the challenges that exist among them.

The Evangelism and Discipleship plan will clarify terms like the evangelism and the Discipleship pathway, the stages that are involved in the pathway and building a good relationship with Jesus Christ, how the youth should walk with Jesus Christ during the sports outreach journey, and the vision of the Evangelism Plan that will help in attaining the goals of the Sports Organization.

Mission Statement

To empower, educate, and equip youth sports leaders, parents, and volunteers in rural areas so they can enjoy the benefits of sports.

Vision Statement

Create a future for sports where the coaches, officials, and parents get education and youth gain positive and safe sports experience.

Organizational Structure

Officiating Coordinator

Executive Director

 

 

Management Committee

 

 

 

 

 

 

Development Officer

Coaching Director

 

 

 

 

 

 

Fundraising

Coordinator

Coaching Coordinator

 

 

 

Management Committee is the top layer of this organizational structure. It includes the Chairman, Vice-Chairman, Treasurer, and Secretary. The Executive Director ensures that sports organizations’ operations are running smoothly (Thompson & Parent, 2020). The lowest levels, such as the officiating coordinator, fundraising coordinator, and coaching coordinator, support marketing the organization and looking into the club’s activities.

Staffing Plans

The staffing plan is a blueprint of how the staff will run the sports organization’s operations smoothly and efficiently (Moreau & Nabhan, 2020). The organization’s primary goal is to ensure that it benefits the youth in rural areas. This implies that the management should ensure that the staff members are moved near the targeted geographical location for effective leadership. When the staff locates a talent, they will be dedicated to nurturing it until they see it grow and become a reality. This organization consists of the staff members of the seven categories listed in the organizational structure. The members of each category will embrace teamwork while executing their duties.

The organization is ready to manage a team of any size, given that its primary goal is to locate all youth from rural areas. The teams will be managed by the coaching coordinators who work under the coaching director. The coaching coordinator will ensure that he nurtures the competencies of all players and make improvements where possible. The low performers will be trained on how to improve their skills. The staff members must be 25 years of age and above, and their tenure should be for three years after the election will be conducted. In the future, the organization will work hard to expand and even reach youth in urban areas. We recommend organizational management because of its efforts to ensure that the organization’s vision is achieved.

Funding Plans

The fundraising coordinator will ensure that the organization has adequate finances to run its operations. Because this is a non-profitable sports organization, the management will plead with the government for support. Youth empowerment through sports is an initiative that will gain a lot of support from the government through sports and social affairs. Another source of funding will be through the members’ subscription fee, which is non-refundable. The organization will be open to welcoming well-wishers who may boost the organization by donating financial resources.

Every sports organization needs to develop and implement development plans to raise capital for the organization (Stewart, 2017). They will launch projects like selling refreshments during the sporting activities, which in one way or the other will build the financial position of the organization. The money raised will buy sport attires and balls. It will also support those youths who come from poor backgrounds.

Rationale Why Youths Are the Appropriate Group

Participating in Sports help youth to gain several benefits:

i. Increase in Physical Health and Activity

The youth get motivated and encouraged to participate in sports, and they develop healthy habits. Exercise is very beneficial to a person’s growth (Howie, Daniels & Guagliano, 2020). It lowers fat and makes the body muscles and bones stronger. It also reduces the risk of contracting cardiac diseases. When the youth participate in sports, the body can function well, which is healthy for a person’s growth.

ii. Strong Community and Social Bonds

When the youth come together and participate in sports, they make new friends. They can know each other as the same local area members, which helps develop a sense of caring for each other (Rogol, Cumming & Malina, 2018). This helps in reducing crime rates in rural areas. Bonds that have been established increase the level of trust between the youth players and their coaches, who act as their role models. The act of volunteering to help one another develops and contributes positively to the community (Drazan, 2020). They create a sense of helping each other and wanting the best for the members of the club.

 

 

iii. Improved Academic Potential

Youths who engage in sports possess a high self-concept and way of setting goals. They are well organized in the classroom since a strong link exists between academic success and youth sports (Appelqvist-Schmidlechner et al., 2018). A large percentage of youth athletes perform exemplary in school.

iv. Ability to Overcome Challenges

This means that the benefits of sports extend beyond the playing ground. The youths who play sports can make decisions well and work together (Rogol, Cumming & Malina, 2018). When discomfort arises, they can rely on their teammates. The challenging experiences that youths encounter in sports help them to gain resilience until adulthood.

v. Ability to build a Lifelong Health Foundation

When youths participate in sports, they develop healthy habits that they use in their lifetime. Those who take sports as a routine can gain new skills, contributing to self-improvement (Appelqvist-Schmidlechner et al., 2018). Engaging in sports help the youth to become active adults when they grow old. Those who take part between 9-18 years are six times more active into adulthood.

Programming Activities during the Year

All the youth and the organization staff members should engage in various service projects during the year:

Management Committee

i. Looking for suitable rural areas where the youth should be given higher priorities.

ii. Moving the staff members to the specified location and providing all necessities such as rent for booked rooms and accommodation expenses.

iii. Seeking financial support from the government and other non-governmental agencies.

Executive Director

i. Paying random visits during the arranged match activities.

ii. Contacting every staff member to get updates on the progress of activities.

iii. Approving financial and performance reports.

Development Officer

i. Providing checks and balances to the top management team to avoid conflict of interest.

ii. Holding staff meetings from time to time to remind the staff members of the mission and vision of the Sports Outreach Organization.

iii. Advising on the gaps that need to be filled for effective execution plans (Jacobs et al., 2017).

iv. Locating emerging talents during match progress and coming up with ways of nurturing them.

v. Arranging for team building sessions aimed at fulfilling the organization’s vision statement.

vi. Providing necessary sports equipment like balls and clothing to the players.

Coaching Director

i. Hiring skilled and experienced coaches to make the sporting dream real. This will also involve training and monitoring them so that they can implement the practice sessions.

ii. Making random visits to the training grounds and noting the impact of the program.

iii. Meeting with the players, reminding them of the program’s benefits, and encouraging them to do more.

iv. Making sure that all players have playing kits of good condition before a match starts.

Officiating Coordinator

i. They will be responsible for opening all matches and making the opening remarks.

ii. They will be registering the matches and ensuring that they are aired live.

iii. Making comments about previous matches.

Fundraising Coordinator

i. Accompanying the management committee in source funds from well-wishers.

ii. Organizing fundraising events as a way of pooling resources for the organization.

iii. Collecting the revenue raised from the match events and saving them for future organizational purposes.

Youth Players

i. The team members will be expected to report to the field one hour before the match starts. This will be important in preparing them to maximize their capabilities.

ii. Allocating roles among the club members. They will also be reviewing their registration kitty and setting rules and regulations as far as registration is concerned to enhance commitment.

 

Evangelism and Discipleship Plan

Key Aspects

i. The Evangelism and Discipleship plan map will serve as the literal map for the entire action plan. It will show where the youths are in the spiritual journey and outline the steps, they will follow in moving forward with the Sports Outreach Program.

ii. A booklet that will be titled “Evangelism and Discipleship Action Plan.” This booklet will give insight and the details for well-wishers and different churches to guide the youth to navigate their journey in Christ.

iii. A Vision Statement: Seeking God so that He can accept us and build us to be Christ-like and make one family with Him. This Vision statement will help in implementing the action plan. The youth will be shown to prioritize and give their lives to Jesus Christ, who is their Savior.

iv. The structure and framework will show the direction in which the Evangelism and Discipleship plan will follow to achieve its Mission (Caro, 2017).

At some point, the Sports Outreach Organization will organize crusades in the rural areas to help connect sport with God. Joining the youth in these relationships, vertically with God and vertically with their fellow youths who God has brought them in their lives, is essential for the Sports Organization’s Vision’s success. The Sport Organization seeks to form Christians who will consume only but invest their lives in helping others as they move on (Allotta, 2018).

The Evangelism and Discipleship Plan will help the members of the Sports Organization to:

i. Fully and joyfully engage in worshiping under the grace of Lord Jesus Christ.

ii. Abide and build a maturity friendship with God by devoting in Scriptures and prayer.

iii. Make their spiritual journey admirable and one that will reflect their growing faith.

iv. Be compassionate and caring to one another, have sacrificial love, and be generous in the times of helping each other.

v. Unleash Hope and Mercy to others and build long-term friendships.

vi. Maintain the mentality of a team player and be Christ-centered and God-dependent.

vii. Live a prayerful life in seeking to help neighbors and those who are in their sphere of influence. This will make them live as a warrior for others, Christians, and non-Christians.

viii. Have empathy by seeking to understand and knowing why their peers believe in what they do. They will also be able to make themselves understood.

Feedback Summary

The sports outreach organization’s main objective is to ensure that the youth in rural areas engage in sporting activities so that they may win the challenges that they usually encounter. The organization’s Mission and Vision are well stated for the future of the sports outreach plan. The mission statement has focused on empowering and educating youth leaders and those around them by discussing the benefits of sports (Jacobs et al., 2017). This paves the way for the organizational goals to be achieved. The organizational structure has also been well designed to meet the sports organizational needs. It makes it easier for the staffing and funding plan to be executed in the right manner that is beneficial to the Sports organization. The instructor has been pleased with the first part and approved me to continue with the next step. A discussion with colleagues has yielded positive influence as I have developed critical ideas as I set the Sports outreach plan.

Because the youth is the targeted group, the plan has highlighted different ways to get advantaged from the sports outreach. The youth will be educated from this program. They will also get occupied, thus detaching them from unnecessary activities like drug abuse and irresponsible sex, which can lead to unwanted pregnancies. Engaging in sports will help the youth improve their physical health and activity, build strong community and social bonds among themselves, improve their academic abilities, and build a lifelong foundation of their health (Howie, Daniels & Guagliano, 2020).

The sport outreach plan has a program that needs to be implemented well. Each staff of the organization is entitled to perform specific roles. The youths also need to get involved in the program to be a good line of communicating the top management issues to the bottom level of the organization. The program will help the youth allocate roles among themselves. They will help develop the organization by starting a registration campaign that will source funds for the organization since the sports organization is a non-profit making entity.

Each of the organization’s management levels, beginning with the management committee, executive director, development officer, coaching director, officiating coordinator, and fundraising coordinator, will be distributed roles. My colleagues have advised me that a good program will portray a good picture of the final plan and attract many learners’ attention. They have discussed how effective a program of this kind in a real sports outreach plan would be.

Conclusion

In the Bible, God used the youth such as Josiah, Joseph, Mary, John, Timothy, and Mark. This means that God works with the young people and ensures that they walk in the right ways. Jesus chose his 12 disciples and trained them to spread the gospel. Deuteronomy 6 shows how God made it possible for his word to be known from one generation to another. This means that God used the youth because he had a promising future for them and those who will come after them. Involving the youth in activities like sports will act to model them to be future successful leaders. According to God’s expectations, it is to engage the youths in activities that bring them benefits and success.

In the Bible, Proverbs 19:20 says that we should listen to our colleagues’ advice and accept corrections so that we can be counted among the wise people. Implementing others’ feedback helps build a strong organizational plan (Ruff & Mundy, 2020). I will use my colleagues’ feedback to correct the sports outreach plan sections, which need some adjustment. I will refer to my instructor’s compliments and corrections to make my plan presentable and worth it for other learners to read. The power of God and His scripture will guide be implement a good outreach plan for the sports organization.

When each group focuses on meeting its program expectations and allocated duties, the Sports Outreach Organization will achieve its desired goal and implement its comprehensive plan. The Bible is the book of Proverbs 23:18, says that “Surely there is a future, and your hope will not be cut off.” Philippians 4:6 says that you should not be anxious about anything, but when we put everything in prayer and supplicate thanksgiving, God answers our requests. The organization’s management should believe in God and ensure that their program will always bring them success.

 

References

Allotta, J. (2018). Discipleship in education: A plan for creating true followers of Christ in Christian schools. Wipf and Stock Publishers.

Appelqvist-Schmidlechner, K., Vaara, J., Häkkinen, A., Vasankari, T., Mäkinen, J., Mäntysaari, M., & Kyröläinen, H. (2018). Relationships between youth sports participation and mental health in young adulthood among Finnish males. American journal of health promotion32(7), 1502-1509.

Caro, L. (2017). Missional Subjectivity: Neoliberal Human Capital and Christian Campus Ministries (Doctoral dissertation, The University of North Carolina at Charlotte).

Drazan, J. F. (2020). Biomechanists can revolutionize the STEM pipeline by engaging youth athletes in sports-science based STEM outreach. Journal of biomechanics99, 109511.

Gibbs, L., & Block, K. (2017). Promoting social inclusion through sport for refugee-background youth in Australia: Analyzing different participation models. Social Inclusion5(2), 91-100.

Howie, E. K., Daniels, B. T., & Guagliano, J. M. (2020). Promoting physical activity through youth sports programs: It’s social. American journal of lifestyle medicine14(1), 78-88.

Jacobs, J. M., Lawson, M., Ivy, V. N., & Richards, K. A. R. (2017). Enhancing the transfer of life skills from sport-based youth development programs to school, family, and community settings. Journal of Amateur Sport3(3), 20-43.

Li, B. (2016). An outreach model for Melville Mission Church: evangelizing the Mandarin community in Markham North, Ontario, Canada.

Moreau, W. J., & Nabhan, D. (2020). Sports Coverage for Traveling Teams. In Sports-related Fractures, Dislocations and Trauma (pp. 11-15). Springer, Cham.

Rogol, A. D., Cumming, S. P., & Malina, R. M. (2018). Biobanking: a new paradigm for youth sports and training. Pediatrics142(5).

Ruff, J., & Mundy, D. (2020). Catalyzing Community Feedback and Engagement in Silverton.

Stewart, B. (2017). Sport funding and finance. Routledge.

Thompson, A., & Parent, M. M. (2020). Understanding the impact of radical change on the effectiveness of national-level sport organizations: A multi-stakeholder perspective. Sport Management Review.

. Evaluate NHLE’s value chain?

1. Evaluate NHLE’s value chain?

-What does the overall value chain for this sector look like (raw material to delivery)?

-Which portions is NHLE currently engaged in?

-How would it change under the three variants of the expansion opportunity?

Are there alternatives to vertical integration that the case doesn’t describe?

2. How would the potential changes in vertical integration affect NHLE’s exposure to opportunism?

3. How would the potential changes in vertical integration affect NHLE’s flexibility?

4. How well do the potential changes in vertical integration align with NHLE’s resources/capabilities, organizational structure, and strategic goals?

I need 1-2 pages answering these questions.

On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?

Analytics Individual Case Analysis Consulting Report

 

Drout Advertising research Project

Attention: Ms. JamieDrout

 

 

 

 

 

 

 

 

Table of Contents

 

1. Executive Summary

 

2. Overview Case Analysis – What’s this case analysis about?

 

3. Scope of Consulting Work and Report –

· Detailed List of Assignments this case analysis is requesting.

 

4. Introduction

 

5. Analysis and Findings

 

For EVERY Case Analysis ASSIGNMENT

 

· 5.1 Assignment(s) 1 – Statement

 

· Identify Business Problem –

“Define Problem statement [aka Case Analysis Assignment]”

 

· Analytics Tools and Models used and results

 

· Interpretation, Discussion, and Analysis of Findings and Results –

Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used

 

· Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your:

· Analytics Tools and Models used results

· Business Analytics Case Analysis EXCEL model(s) and outcomes and results

 

· Recommendations

 

 

 

· 5.2 Assignment(s) 2 – Statement

 

· Identify Business Problem –

“Define Problem statement [aka Case Analysis Assignment]”

 

· Analytics Tools and Models used and results

 

· Interpretation, Discussion, and Analysis of Findings and Results –

Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used

 

· Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your:

· Analytics Tools and Models used results

· Business Analytics Case Analysis EXCEL model(s) and outcomes and results

 

· Recommendations

 

 

· 5.n Assignment(s) n – Statement

 

· Identify Business Problem –

“Define Problem statement [aka Case Analysis Assignment]”

 

· Analytics Tools and Models used and results

 

· Interpretation, Discussion, and Analysis of Findings and Results –

Interpretation, Discussion, and Analysis of outcomes and results of Analytics Tools and Models used

 

· Tip: Support your Interpretation, Discussion, and Analysis of Results with the numbers you developed in your:

· Analytics Tools and Models used results

· Business Analytics Case Analysis EXCEL model(s) and outcomes and results

 

· Recommendations

 

 

6. Overall Case Analysis Findings Discussion

 

7. Overall Case Analysis Recommendations

 

8. Overall Case Analysis Conclusion(s)

 

9. Appendix/Appendices

 

10. Bibliography and References

 

 

———————————————————————————————————————————————

 

Case Analysis Background

 

Jamie Drout is interested in perceptions of gender stereotypes within beauty product advertising, which includes soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services; as well as the perceived benefits of empowerment advertising. Gender stereotypes specifically use cultural perceptions of what constitutes an attractive, acceptable, and desirable man or woman, frequently exploiting specific gender roles, and are commonly employed in advertisements for beauty products. Women are represented as delicately feminine, strikingly beautiful, and physically flawless, occupying small amounts of physical space that generally exploit their sexuality; men as strong and masculine with chiseled physical bodies, occupying large amounts of physical space to maintain their masculinity and power. In contrast, empowerment advertising strategies negate gender stereotypes and visually communicate the unique differences in each individual. In empowerment advertising, men and women are to represent the diversity in beauty, body type, and levels of perceived femininity and masculinity. Her project is focused on understanding consumer perceptions of these advertising strategies.

 

Jamie conducted a survey using the following questionnaire:

 

1. What is your gender?

1. Male

2. Female

 

2. What is your age?

 

3. What is the highest level of education you have completed?

1. Some High School Classes

2. High School Diploma

3. Some Undergraduate Courses

4. Associate Degree

5. Bachelor Degree

6. Master Degree

7. J.D.

8. M.D.

9. Doctorate Degree

 

4. What is your annual income?

1. $0 to <<$10,000

2. $10,000 to <<$20,000

3. $20,000 to <<$30,000

4. $30,000 to <<$40,000

5. $40,000 to <<$50,000

6. $50,000 to <<$60,000

7. $60,000 to <<$70,000

8. $70,000 to <<$80,000

9. $80,000 to <<$90,000

10. $90,000 to <<$110,000

11. $110,000 to <<$130,000

12. $130,000 to <<$150,000

13. $150,000 or More

5. On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, makeup, chemical hair color, razors, skin care, feminine care, and salon services.

 

6. On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, Internet, radio, newspaper, magazine, and direct mail.

 

7. On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes?

 

8. On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes?

1. Drastic

2. Influential

3. Limited

4. Trivial

5. None

 

9. To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes?

1. Strongly agree

2. Agree

3. Somewhat agree

4. Neutral

5. Somewhat disagree

6. Disagree

7. Strongly disagree

 

10. On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?

Critical Thinking 8 – Joe

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Business Communication

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Dana Loewy Business Communication Program California State University, Fullerton

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Business Communication: Process & Product 9e

Dear Business Communication Student:

The Ninth Edition of Business Communication: Process & Product prepares you for a career in a complex mobile, social, and global workplace. To help you successfully navigate this vast networked environment, we have substantially revised our award- winning book. You will learn how social media networks and mobile technology function in the workplace and how you can strengthen your professional communication and critical thinking skills.

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▪ Hottest trends in job interviewing. Chapter 16 provides countless tips on how to interview successfully in today’s highly competitive job market, including one-way and two-way video interviewing.

▪ Etiquette IQ. New communication platforms and casual workplace environments have blurred the lines of appropriateness, leaving workers wondering how to behave on the job. This edition delivers up-to-date guidance on acceptable workplace attire, professional behavior, and business etiquette for today’s mobile and social work- place. Each chapter also provides a “Test Your Etiquette IQ” quiz with authentic questions and answers.

We wish you well in your course! As always, we welcome your comments and suggestions as you use the No. 1 business communication book in this country and abroad.

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Dana Loewy and Mary Ellen Guffey

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p h

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B a

rb a

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This book and this course may well be the most important in your entire college curriculum!

Why? This book and your course equip you with the skills you will most need in today’s fast-paced information- and data-driven workplace.

MEETING EMPLOYER EXPECTATIONS

Survey after survey reveals that employers are seeking new hires with these key skills:

• Written and oral communication skills • Critical thinking and analytical reasoning • Ethical decision making • Teamwork skills • Professionalism

Chapter 2 Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills 71

• Be selective in sharing personal information. Avoid talking about health concerns, personal relationships, or finances in the office.

• Don’t put people down. If you have a reputation for criticizing people, your coworkers will begin to wonder what you are saying behind their backs.

• Respect coworkers’ space. Turn down the ringer on your business phone, minimize the use of speakerphones, and turn your personal cell phone down or off during business hours. Avoid wearing heavy perfumes or bringing strong-smelling food.

• Rise above others’ rudeness. Don’t use profanity or participate in questionable joke-telling.

• Be considerate when sharing space and equipment with others. Clean up after yourself.

• Choose the high road in conflict. Avoid letting discussions degenerate into shouting matches. Keep a calm voice tone and focus on the work rather than on personality differences.

• Disagree agreeably. You may not agree with everyone, but you should respect their opinions.

Figure 2.13 The Six Dimensions of Professional Behavior

Dining etiquette

Good hygiene and grooming

Attractive business attire

Ability to compromise

Fair treatment of others

Self-control

TruthfulnessDependability

Helpfulness

Sincerity

Apologizing for errors

Giving and accepting criticism graciously

Promptness

Showing up prepared

Delivering high- quality work

Honoring commitments and keeping promises

Consistent performance

Respecting others

Fair competition

Empathy

Appearance Appeal

Tolerance Tact

Honesty Ethics

Reliability Diligence

Collegiality Sharing

Courtesy Respect

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BUSINESS COMMUNICATION: PROCESS & PRODUCT, 9E

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No other college course gives you training in all of these skills at once!

Business Communication: Process and Product, 9e, covers the following topics you will find indispensable in the digital-age workplace:

• Expert writing techniques geared to developing your writing skills plus interactive Documents for Analysis, authentic model documents, and engaging activities in which you apply your skills

• Presentation skills featuring contemporary examples including coverage of smartphone best practices to prepare you for the realities of workplace communication and technology

• Critical thinking questions and activities in every chapter to stimulate and develop skills

• Ethics Checks in addition to guidance and tools provided through discussion questions and ethical dilemma scenarios

• Teamwork skills with a heavy emphasis on professionalism and etiquette in the workplace so that you will know how to meet employer expectations

• Two employment chapters that present the latest trends in job searching, interviewing, and résumé writing, along with current, effective résumé models, tips for mobile devices and apps, and LinkedIn advice and illustrations

• Test Your Etiquette IQ, a recurring feature in each chapter, designed to shine a light on often blurry ideas about appropriateness and professionalism in the workplace.

PREMIUM ONLINE RESOURCES

• MindTap, Your Personalized, Fully Online Digital Learning Platform. This comprehensive learning platform guides you through readings, multimedia tools, and chapter-specific activities that increase learner involvement and produce significant learning outcomes. By being interactive, MindTap makes learning enjoyable and playful. You can deepen your understanding of business communication concepts at your own pace.

• Aplia Homework. Aplia helps you comprehend and remember chapter concepts in an engaging interactive format. You know immediately how well you are doing with immediate feedback on each problem set. You may even be able to repeat exercises to improve your score.

• Grammar Review. Grammar review exercises provide you with engaging online practice, covering key grammar concepts with interactive exercises that you can finish in your own time. Your unique needs are addressed through diagnostic assessments, pinpointing your areas of strength and potential remediation needs. A large and randomized pool of questions provides multiple opportunities to master each concept.

BUSINESS COMMUNICATION: PROCESS & PRODUCT, 9E

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Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203

 

 

• How-To Videos. Appealing to visual learners, this edition provides about 32 short vid- eos that explain and illustrate many Ninth Edition concepts and model documents in- cluding positive, bad-news, claim adjustment, persuasive, and sales messages. These videos are especially helpful to distance learners who are not able to benefit from in-class lectures.

• Study Tools ◆ PowerPoint Lectures. Our totally new PowerPoint slides for the Ninth Edition re-

view chapter concepts and highlight important points with contemporary, colorful images, and just enough animation.

◆ Interactive chapter quizzes at the Student Companion Website enable you to test your knowledge of concepts with immediate feedback.

◆ Flashcards. You can study with existing flashcards and make your own.

SOCIAL MEDIA NETWORKS AND MOBILE TECHNOLOGY

Trusted authors Mary Ellen Guffey and Dana Loewy understand social and mobile! The authors address workplace use of social media and communication technology in a chapter solely dedicated to best practices on the job. Because these skills are fundamental in the contemporary world of work, social media and communication technology are integrated in each chapter.

Every chapter reflects the pervasive influence of communication technology on business writing. This state-of-the-art coverage makes it clear that writing is more important than ever in the digital world. Careers are made or thwarted based on one’s online digital persona.

BUSINESS COMMUNICATION: PROCESS & PRODUCT, 9E

Chapter 1 Business Communication in the Digital Age 19

Even in more traditional offices, employees work in open-plan spaces with flexible workstations, shared conference rooms, and boomerang-shaped desks that save space and discourage territorial behavior while encouraging casual interactions as well as spontaneous collaborations.

Information Flow and Media Choices in Today’s Workplace You may want to connect with friends and family for a specific reason or just for fun. However, businesspeople almost always communicate strategically—that is, purposefully, hoping to achieve a particular outcome. Business communication functions can be summa- rized in three simple categories: (a) to inform, (b) to persuade, and/or (c) to promote goodwill. Most business messages have one of these functions as their purpose. Informing or sharing information is perhaps the most common communication function in all organizations today. On the job you will have a dizzying array of media to help you share information and stay connected both internally and externally. You will need to know which medium is most suitable to accomplish your goal and be able to distinguish between formal and informal channels.

The Networked Workplace in a Hyperconnected World Social media and other information technology coupled with flatter hierarchies have greatly changed the way people communicate internally and externally at work. One major shift is away from one-sided, slow forms of communication such as hard-copy memos and letters to inter- active, instant, less paper-based communication. Speeding up the flow of communication in organizations are e-mail, instant messaging (IM), texting, blogging, and interacting with social media such as Facebook, Twitter, and LinkedIn. Figure 1.8 shows a side-by-side comparison between the traditional one-directional business communication model and today’s hypercon- nected, many-to-many social media communication model.

LEARNING OUTCOME 4 Examine critically the internal and external flow of communication in organizations through formal and informal channels, explain the importance of effective media choices, and understand how to overcome typical barriers to organizational communication.

Figure 1.8 Traditional vs. Social Media Communication Between Businesses and Customers

TV, phone, mail, etc. Traditional Channels

Traditional communication is �eeting and opaque, one-directional from company to customer and customer to company, one-to-many or many-to-one

Social media communication is persistent and transparent, bidirectional, many-to-manym

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• New digital model documents throughout illustrate how social media networks are shaping today’s communication and will help you understand professional social media applications.

• New activities, identified with the Social Media and Communication Technology icon, reflect the preeminence of writing in the digital workplace and prompt you to develop your professional social networking skills.

Chapter 1 Business Communication in the Digital Age 37

Source: National Business Ethics Survey, Social Media Week.105

SOCIAL NETWORKS VS. OTHER U.S. WORKERS: COMPARING ATTITUDES TOWARDS QUESTIONABLE BEHAVIOR

Do you feel it is acceptable to…? Active Social Networkers

Other U.S. Workers

“Friend” a client/customer on a social network

Blog or tweet negatively about your company or colleagues

Buy personal items with your company credit card as long as you pay it back

Do a little less work to compensate for cuts in benefits or pay

Keep a copy of confidential work documents in case you need them in your next job

Use social networking to find out what my company’s competitors are doing

Take a copy of work software home and use it on your personal computer

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28%

6%

8%

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17% Upload vacation pictures to the company network or server so you can share them with co-workers

1.11 Ethical Dilemmas: Applying Tools for Doing the Right Thing (L.O. 5)

Ethics Team

As a business communicator, you may face various ethical dilemmas in your career. Many factors can determine your choice of an action to take.

YOUR TASK Study the seven dilemmas appearing on page 28. Select four of them and apply the tools for doing the right thing in Figure 1.15 on page 31 choosing an appro- priate action. In a memo to your instructor or in a team discussion, explain the action you would take for each dilemma. Analyze your response to each question (Is the action you are considering legal? How would you see the problem if you were on the opposite side? and so forth).

New communication platforms and casual workplace environments have blurred the lines of appropriateness, leaving workers wondering how to navigate uncharted waters. Indicate whether the following statements are true or false. Then see if you agree with the responses on p. R-1.

1. You’re enjoying your weekend when you receive an e-mail from your boss asking for information. It’s not urgent, so the best plan is to respond early on Monday.

True False

Test Your Etiquette IQ

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BUSINESS COMMUNICATION: PROCESS & PRODUCT, 9E

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Copyright 2018 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. WCN 02-200-203

 

 

Chapter 1 Business Communication in the Digital Age 3

Nordstrom: A Fabulous Shopping Experience Goes Social Nordstrom’s customer service is legendary. Like no other, the upscale fashion retailer empowers its employees to make their own decisions to best serve customers. Consider the Anchorage location once accepting returned tires that the retailer doesn’t even sell. Another true story relates that an employee raced to deliver a scatterbrained customer’s forgotten baggage to the airport prior to her departure. Both anecdotes exemplify the century-old company’s motto: to provide a fabulous customer experience by empowering customers and the employees who serve them.

But Nordstrom’s fabled devotion to customer service extends strategically into the virtual world to meet customers where they are. The retailer has invested heavily in technology; for example, to inte- grate its inventory management system with its website and the Nordstrom app—always with the clear purpose to enhance the customer experience. As a result, the company’s online and offline worlds are seamlessly linked, and customers can find what they want in one place. Salespeople can track customer requests and needs online. This persistent effort to integrate digital capabilities has paid off. Nordstrom’s revenue has grown by more than 50 percent in the last five years.1 Its shares have jumped 120 percent.2

A strong social media engagement is key to Nordstrom’s strategy to provide superb service and to drive traffic to its e-commerce site. As one of America’s most connected companies,3 it relies on crowd- sourcing to learn which items to stock, and it responds rapidly to queries, in Spanish when needed. At currently 3.2 million likes, Nordstrom is a strong presence on Facebook. Pinterest, the popular online bulletin board, is a particular success story for early-adopter Nordstrom, which currently has some 4.4 million followers.4

With such public engagement, it’s not surprising that Nordstrom has clearly defined social media use guidelines. Approved employees may connect with customers during working hours and even after hours, if allowed. They are admonished to use good judgment and abide by all corporate policies. They are told to be respectful, responsible, and ethical. Furthermore, Nordstrom’s social media policy forbids the sharing of confidential corporate information as well as employees’ and customers’ private and per- sonal information. Conflicts of interest are to be avoided, and compensated endorsements must be dis- closed. The policy ends with this cheerful invitation: “Above all, remember to have fun and be yourself!”5

Nordstrom’s digital strategy is making the company highly competitive. You will learn more about Nordstrom and be asked to complete a relevant task at the end of this chapter.

Critical Thinking • After reading this

case study, can you put into perspective the suggestion “have fun and be yourself”? What exactly does this invitation mean?

• Why does Nordstrom allow only certain employees to connect online with customers and other members of the public?

• Why do social media guidelines emphasize ethical behavior and ethical communication?

 

Communicating in the Digital World What kind of workplace will you enter when you graduate, and which skills will you need to be successful in it? Expect a fast-paced, competitive, and highly connected digital environment. Communication technology provides unmatched mobility and connects individuals anytime and anywhere in the world. Today’s communicators interact using multiple electronic devices and access information stored in remote locations, in the cloud.

This mobility and instant access explain why increasing numbers of workers must be avail- able practically around the clock and respond quickly. Nordstrom and other technology-savvy businesses have recognized the power of social media networks and seek to engage their customers and other stakeholders where they meet online. Communication no longer flows one way; rather, electronic media have empowered the public to participate and be heard.

In this increasingly complex, networked, and mobile environment, communication skills matter more than ever.6 Such skills are particularly significant when competition is keen. Job candidates with exceptional communication skills immediately stand out. In this chapter you will learn about communication skills in the digital era and about the contemporary world of work. Later you will study tools to help you negotiate ethical minefields and do the right thing. Each section covers the latest information about communicating in business while also providing tips to help you function effectively and ethically in today’s fast-paced, informa- tion-driven workplace.

LEARNING OUTCOME 1 Explain how communication skills fuel career success, and understand why writing skills are vital in a digital, mobile, and social-media- driven workplace.

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