Evaluate and revise ethical issues in visual media communication to improve awareness of social perceptions.

/in /by

Competency

Evaluate and revise ethical issues in visual media communication to improve awareness of social perceptions.

Instructions

You are the campaign manager for a well known environmental outreach organization. The current campaign is to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to review all content and visuals used by the campaign. You actively evaluate and revise any ethical issues that may be detrimental to the project, your organization, or society in general.

As you meet with one of the campaign designers, you identify several ethical problems with the new poster he has created. His poster includes the following elements:

  1. The poster image shows a group of poor, urban, African-American children playing alongside the Ohio River.
  2. The poster text states: “Let’s help them clean up.”
  3. The poster has several overlaid images in the corner of a few celebrities, which gives the impression of celebrity endorsement.
  4. There are no sources acknowledged anywhere on the poster.
  5. The poster has been digitally altered to make the African-American children appear thinner, darker, and dirtier.

Since you are flying out to a campaign meeting in one hour, you ask this campaign designer to hold this poster and wait for your video review.

You plan to take time tomorrow to create a seven minute or less video analysis. Using screen share, you can present the poster image visually and verbally instruct this designer how to correct several ethical visual issues. You realize you will not only have to identify the ethical visual issues and explain how to revise and change them, but you will also need to clearly describe to him the effect these unethical media issues will have on society.

After you make your video, you will upload it to YouTube to be sure he views it before this detrimental poster is published.

Note: You may use any visual and audio screen sharing tool to make the videos; if you do not have a preferred tool, an Internet search will provide a number of free versions to choose from.

  • Grading Rubric
    F F C B A
    0 1 2 3 4
    Did not Submit No Pass Competence Proficiency Mastery
    Not Submitted Submission does not competently compare and contrast the cultural familiarity elements in images. Generally compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples. Accurately compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples. Thoroughly compares and contrasts the cultural familiarity elements in both urban and suburban images using specific visual examples.
    Not Submitted Submission does not competently analyze the cognitive elements and viewer effects in images. Generally analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples. Accurately analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples. Thoroughly analyzes the cognitive elements and viewer effects in both urban and suburban images using specific visual examples.
    Not Submitted Submission does not competently analyze the emotional engagement of urban and suburban viewers. Generally analyzes the emotional engagement of urban and suburban viewers using specific visual examples. Accurately analyzes the emotional engagement of urban and suburban viewers using specific visual examples. Thoroughly analyzes the emotional engagement of urban and suburban viewers using specific visual examples.
    Not Submitted Submission does not competently analyze the semiotic codes in the images. Generally analyzes the semiotic codes in both urban and suburban images using specific visual examples. Accurately analyzes the semiotic codes in both urban and suburban images using specific visual examples. Thoroughly analyzes the semiotic codes in both urban and suburban images using specific visual examples.

Determine the strategies you would incorporate to motivate your employees and influence behavior.

/in /by

PROFESSIONAL DEVELOPMENT PROGRAM PROPOSAL Due Week 6, worth 175 points As an MBA and leader, you must be able to present your management plans and leadership strategies to inform stakeholders and gain buy-in. For this assignment, you’ll practice this by developing a proposal for a professional development training program. The program centers on motivational strategies and how an emotional intelligence management approach would benefit department managers.

PREPARATION Continue with the same organization you selected in Assignment 1. Imagine that the CEO has charged you, the task force leader, with researching emotional intelligence (EI) in order to propose a professional development program.

Your proposal should detail how a new incentive program, based on an EI man- agement approach, will foster teamwork, strengthen interpersonal relationships, enhance communication, and increase overall performance. You need to help the CEO gain approval for this initiative. Your program’s proposal must include supporting research concerning how motivational strategies enhance job satis- faction and team output.

ASSIGNMENT 2

 

 

Prepare for this assignment by identifying the resources you’ll use to create your proposal. You will need to provide at least two quality resources such as the course textbook, company website, business websites (CNBC, Bloomberg, etc.), resources from the Strayer Library, and/or outside sources. Note: Wikipedia and web-based blogs do not qualify as credible resources.

INSTRUCTIONS Create a proposal (five to seven pages recommended) that includes the following components:

1. EI and Motivation Which of the EI building blocks would impact management’s ability to enhance employee performance and job satisfaction? Based on your research on motivational theory, describe how your task force would utilize positive or negative reinforcement to influence the members of the organization and resolve the issue. Provide examples to support your solution.

2. EI and Social Skills and Decision Making Explain how the core concepts of emotional intelligence would enhance the social skills and the decision-making efficacy of the management team.

3. Effective Teams Describe the core attributes of an effective team and the strategies you would implement to develop team dynamics that will benefit the organization.

4. Reward Systems Create an effective reward system for this organization. Determine the strategies you would incorporate to motivate your employees and influence behavior.

5. Executive Summary Prepare a one-page executive summary that you will present to the CEO in an upcoming executive meeting. Note: An executive summary is a condensed version of your full report. It should summarize briefly all the main points in concise paragraphs. It should be written clearly and should use language appropriate for the audience.

This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review SWS documentation for details.

 

https://blackboard.strayer.edu/bbcswebdav/institution/STANDARDIZED/StrayerWritingStandards/Strayer_Writing_Standards.pdf

 

*Grading for this assignment will be based on the following criteria and evaluation standards:

1. EI and Motivation Weight: 20%

The descrip- tion does not address how motivation and reinforce- ment would be used to influ- ence members of the organi- zation to resolve the issue. Examples are not provided.

Partially describes how motivation and reinforcement would be used to influence members of the organization to resolve the issue. Makes loose connections between theory and solution. Examples do not fully sup- port solution.

Satisfactorily describes how motivation and reinforcement would be used to influence members of the organization to resolve the issue. Makes logical connections between theory and solution. Examples sup- port solution.

Fully describes how motivation and reinforce- ment would be used to influ- ence members of the organiza- tion to resolve the issue. Draws compel- ling, logical connections between theory and solution. Examples are strong and support solution.

POINTS: 175

Criteria Unacceptable Below 70% F

Fair 70-79% C

Proficient 80-89% B

Exemplary 90-100% A

ASSIGNMENT 2: PROFESSIONAL DEVELOPMENT PROGRAM PROPOSAL

 

 

2. EI and Social Skills and Decision Making

Weight: 20%

The description does not explain how the core concepts of emotional intelligence would enhance the social skills and the deci- sion-making efficacy of the management team.

Partially explains how core concepts of emotional intelligence would enhance the social skills and the deci- sion-making efficacy of the management team. Loose connec- tions are made to support the relationship between EI and management’s skills. Applica- tion of research is minimal.

Satisfactorily describes how motivation and reinforcement would be used to influence members of the organization to resolve the issue. Makes logical connections between theory and solution. Examples sup- port solution.

Fully describes how motivation and reinforce- ment would be used to influ- ence members of the organiza- tion to resolve the issue. Draws compel- ling, logical connections between theory and solution. Examples are strong and support solution.

3. Effective Teams

Weight: 20%

Does not describe the core attributes of an effective team or strate- gies to develop team dynamics. Benefits to organization are not presented.

Partially describes the core attributes of an effective team. Strate- gies to develop team dynamics lack details and source support or are not fully articulated. Benefits to the organization are unclear.

Satisfactorily describes the core attributes of an effective team. Strate- gies to develop team dynamics are articulated. Benefits to the organization are stated. Additional details and source support would improve the description.

Completely describes the core attributes of an effective team. Strate- gies to develop team dynamics are strongly articulated and detailed. Bene- fits to the orga- nization are logical and well supported.

 

 

4. Reward Systems

Weight: 20%

Did not create an effective reward system or determine strategies to motivate employees to influence behavior.

Partially creates an effective reward system and articulates some motiva- tional strate- gies. Support- ing details are given but could be expanded to describe how behavior would be influenced. Application of research is minimal.

Creates an effective reward system and provides motivational strategies. Details and source material support how behavior would be influenced.

Creates an effective reward system and articulates well-thought- out strategies to motivate employees to influence behavior. The connection between strate- gy and influ- ence is strong and supported by source material.

5. Executive Summary

Weight: 10%

Did not prepare a one-page executive summary.

Prepares a partial execu- tive summary. The issue and problem are not clearly stated and the main points are not summarized. Paragraphs are not short or concise. Lan- guage could be more appropri- ate for the audience.

Satisfactorily prepares an executive sum- mary. The issue and problem are stated and most of the main points are summarized. Paragraphs could be more concise. Language is appropriate for the audience.

Prepares an exemplary executive sum- mary. The issue and problem are clearly stated. All of the main points are summarized. Paragraphs are short and con- cise, providing the right amount of detail. Language is ideal for the audience.

 

 

6. Write Professionally Using Quality Resources

Writing does not meet minimum standards. Tone is not profes- sional. Commu- nication is wholly lacking in logic, clarity, and/or consis- tent formatting. Contains many spelling, mechanical, formatting, citation, and/or grammatical errors.

Writing is satis- factory. Profes- sional tone is developing. Shows moder- ate logic, clari- ty, and/or con- sistent format- ting. May con- tain more than a few spelling, grammar, mechanical, formatting, or citation errors.

Writing could be improved, but meets acceptable standards. Tone is professional. Shows logic, clarity, and consistent formatting. May contain few or no spelling, mechanical, and/or gram- matical errors. There may be minor format- ting or citation errors. Meets the number of required refer- ences; all refer- ences are high-quality choices.

Writing is excel- lent. Tone is professional and sophisti- cated. Shows logic, clarity, and consistent formatting. Contains no spelling, mechanical, or grammatical errors. Is free of formatting and citation errors.

Exceeds number of required refer- ences; all refer- ences are high-quality choices.

HEALTH CARE ASSIGNMENT 2

/in /by

Reading Study Chapter 3 of the text. Review the PowerPoint lesson for Chapter 3 Assignments The following Assignments should be completed and submitted to the course faculty via the learning platform for evaluation and grading. Submit your responses to these questions in one WORD document. List the question first, and then your response. Be sure to properly site your sources, both in-text and with a reference list at the conclusion. If you use an online source to support your answers, you must provide a properly formatted link to the source. You should use APA citation format and make sure your sources are credible. In most cases, your responses should be no more than 400 words. Short Answer

Questions: 1. We have learned that production efficiency is achieved when society is receiving the maximum amount of output from its limited resources. Explain how cost-benefit analysis can be used to achieve that outcome.

2. You have just been hired by your city’s department of health. Your first task is to use costbenefit analysis to evaluate a smoking awareness program that the department has been promoting for two years. Under the smoking awareness program, the department of health sends a team of health care professionals to various private firms free of charge to lecture to employees about the risks of smoking. The lecture takes one hour and is given during the workday. Describe the costs and benefits you should consider in your analysis.

3. In your own words, describe the difference between cost-benefit and costeffectiveness analysis.

4. According to Lee et al. (2009), the incremental cost-effectiveness ratio comparing the current dialysis treatment to the next least cost dialysis treatment is $61,294 per life year and $129,090 per QALY. Can you account for the different estimates?

5. According to estimates, between 60 and 70 percent of smokers who enter a hospital for an acute myocardial infarction (a heart attack) continue to smoke after being discharged from the hospital. Needless to say, those individuals are at high risk for a recurrent heart attack, stroke, and even death after they leave the hospital. Ladapo et al. (2011) study whether it is economically viable to implement a smoking cessation counseling program with follow-up contact after discharge for those individuals who continue to smoke. According to their estimates the cost effectiveness of a smoking cessation counseling program is $5,050 per QALY. Should per the program be implemented? Why?

6. The commissioner of health is concerned about the increasing number of reported cases of preventable childhood diseases, such as polio and rubella. It appears that a growing number 12 BUS508 – Economics of Health and Medical Care Course Syllabus of young children are not being vaccinated against childhood diseases as they should be. Two proposals to address the problem are sitting on the commissioner’s desk. The programs have equal costs, but the commissioner has funding for only one. The first proposal involves providing free vaccinations at clinics around the country. The benefits from a free vaccination program are likely to be experienced immediately in terms of a drop in the number of reported cases of illness. The second program calls for educating young married couples about the benefits of vaccination. The benefits in this instance will not be felt for some years. The commissioner wants to use cost-benefit analysis to determine which proposal should be implemented. Explain to the commissioner the critical role the discount rate plays in determining which program is chosen. In particular, which program is more likely to be chosen if a relatively low discount rate is selected? Why?commissioner the critical role the discount rate plays in determining which program is chosen. In particular, which program is more likely to be chosen if a relatively low discount rate is selected? Why?

7. Distinguish between the human capital and willingness-to-pay approaches for determining the value of a life. Why does the willingness-to-pay approach generally estimate the value of a life to be higher than the human capital approach does?

8. Read the following passage from an article in the Wall Street Journal (October 3, 1995, p. B1) and answer the following questions. Diabetic Toby Warbet quit her secretarial job last year because of physical problems, including blurred vision and a general loss of sensation. Such was her desperation that when she heard about an unproven treatment that might help her, she decided to borrow $20,000 from relatives to pay for it…. “Even if the chances are one in a million, I was hoping I would be the one,” says the Livingston, NJ resident.

a. Use the human capital approach to provide a monetary estimate of the value of Toby Warbet’s life as of October 3, 1995. Explain.

b. Use the willingness-to-pay approach to estimate the value of Toby Warbet’s life. Explain.

c. Provide a reason for the discrepancy between the two approaches.

d. How might you measure the value of Toby Warbet’s life using the human capital approach and attain a figure close to the willingness-to-pay approach?

Explain the effect of power and influence that leaders have on followers in the organization.

/in /by

Focus of the Final Paper

For the final paper, you will examine key concepts of leadership in your place of work (military), or in a social organization to which you may belong that has leadership concepts (Rotary club, athletic team, scout leader, etc). Include the following in your paper:

Apply one of the leadership theories from the course text to the organization.

Explain how the theory works and include an example.

Explain the effect of power and influence that leaders have on followers in the organization.

Are the followers receptive? Would you recommend another strategy? Explain your reasoning. If not, why not?

Evaluate the role and effectiveness of transformational and transactional leadership in the organization. Support your (claims, points?) with examples (from?).

Assess the traits and characteristics of an effective team leader within the organization.

Explain how the leadership supports vision, mission, and strategy in the organization.

If you were the leader in the organization, what would you change and why?

Writing the Final Paper 

The Final Paper:

Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a title page with the following:

Title of paper

Student’s name

Course name and number

Instructor’s name

Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least three scholarly sources (other than the text), including a minimum of one from the Ashford Online Library.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

1/23/2019 Week 5 – Final Paper

https://ashford.instructure.com/courses/37788/assignments/760138?module_item_id=1926408 1/3

Week 5 – Final Paper

Final Paper

Focus of the Final Paper

For the final paper, you will examine key concepts of leadership in your place of work, or in a social organization to which you may belong that has leadership concepts (Rotary club, athletic team, scout leader, etc). Include the following in your paper:

1. Apply one of the leadership theories from the course text to the organization. Explain how the theory works and include an example.

2. Explain the effect of power and influence that leaders have on followers in the organization. Are the followers receptive? Would you recommend another strategy? Explain your reasoning. If not, why not?

3. Evaluate the role and effectiveness of transformational and transactional leadership in the organization. Support your (claims, points?) with examples (from?).

4. Assess the traits and characteristics of an effective team leader within the organization. 5. Explain how the leadership supports vision, mission, and strategy in the organization. 6. If you were the leader in the organization, what would you change and why?

Writing the Final Paper The Final Paper:

1. Must be eight to ten double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.

2. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted

3. Must begin with an introductory paragraph that has a succinct thesis statement. 4. Must address the topic of the paper with critical thought. 5. Must end with a conclusion that reaffirms your thesis. 6. Must use at least three scholarly sources (other than the text), including a minimum of one

from the Ashford Online Library. 7. Must document all sources in APA style as outlined in the Ashford Writing Center. 8. Must include a separate reference page, formatted according to APA style as outlined in the

Ashford Writing Center.

 

 

1/23/2019 Week 5 – Final Paper

https://ashford.instructure.com/courses/37788/assignments/760138?module_item_id=1926408 2/3

This tool needs to be loaded in a new browser window

Carefully review the Grading Rubric (https://ashford.waypointoutcomes.com/assessment/5289/preview) for the criteria that will be used to evaluate your assignment.

Waypoint Assignment

Submission

The assignments in this course will be submitted to Waypoint. Please refer to the instructions below to submit your assignment.

1. Click on the Assignment Submission button below. The Waypoint “Student Dashboard” will open in a new browser window.

2. Browse for your assignment. 3. Click Upload. 4. Confirm that your assignment was successfully submitted by viewing the appropriate week’s

assignment tab in Waypoint.

For more detailed instructions, refer to the Waypoint Tutorial (https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000- ff53b3cc3794/1/Waypoint%20Tutorial.pdf) (https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000- ff53b3cc3794/1/Waypoint%20Tutorial.pdf) .

Load Week 5 – Final Paper in a new window

 

https://ashford.waypointoutcomes.com/assessment/5289/preview
https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000-ff53b3cc3794/1/Waypoint%20Tutorial.pdf
https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000-ff53b3cc3794/1/Waypoint%20Tutorial.pdf

 

1/23/2019 Week 5 – Final Paper

https://ashford.instructure.com/courses/37788/assignments/760138?module_item_id=1926408 3/3