Running head: BUSINESS PROPOSAL 1

 

BUSINESS PROPOSAL 9

 

 

 

 

 

 

BUSINESS PROPOSAL

Loren Domingo-Tangco

GCU BUS-470

Dr. Sladan Sinanovic

June 27, 2020

Purpose Statement

Wells Fargo company has been a leading banking and financial industry across the world. Most people have been using the company for investment and banking services such as finance and insurance, Asset management, foreign currency exchange, risk management, among other services. They are a preferred company due to the extensive services it offers to its customers across the world. The services and products being provided by the company are in excellent quality as well as a variety of options tailored to specific needs. This has brought some satisfaction among the customers musing the company services.

In recent years there have been many problems in the bank due to the increase of the cross-selling scandal problems that have even damaged the reputation of the company. Due to this scandal cases, the company has failed to achieve its mission which aims at satisfying the needs of customers and helping them succeed financially. Since the scandals faced by the company, the company has been receiving a lot of negative feedback and complaints from its customers that has led to reduced sales and customers stopping using the company services due to failure of company satisfying their needs.

The purpose of establishing a business proposal which will be used to address the issue of bank experiencing a high increase of cross-selling scandal cases with the company. Since recent times there have been a high increase in the cases and customer’s complaints, and the company is working hard to establish internal business proposals that will address the issue. The objective of this business proposal is identifying the reasons and putting together an action plan to solve the problems in the company.

Problem Statement

The bank has faced a high increase in cross-selling scandal cases, which has profoundly damaged its reputation. Per Tayan, “The mission and the value of the bank were to satisfy the customer’s needs and help them succeed financially”. Contrarily, a close look at the scandal and reasons for its existence went far away from the bank key goal. The problem is most likely to affect the company staff, shareholders as well as customers.

The Cross-selling scandal means fewer earnings for the shareholder, who are the critical beneficiaries of the profits attained through daily transactions (Tayan, 2019). In the course of the scandal the money lost will significantly reduce regular earnings. Customers of the bank are also other victims of the problem; the bank staff uses unethical means to exploit money from customers when unable to meet their daily targets. The employees of the company were also affected by the problem, those found guilty of opening new accounts without customer permission were laid off their duties. Opening of unauthorized customer accounts was fueled by high targets which were set by the management (Klemash et al. 2019).

The problem is based on self-interests, knowledge, and skills among the staff and poor organizational structure (Klemash et al. 2019). The action of the bank staff to exploit money from the customers to attain their daily targets is entirely unethical. Among the critical causes of the problem are the splitting of customer deposits, overbearing sales culture, employees’ misconducts, excessive pressure of employees by the top management, and Illicit practices (Tayan, 2019). The main goal is to identify a solution to the five leading causes of the scandal, which will help prevent the company staff from participating in any unethical practice that is not in line with its goals. The cross-selling scandal has caused significant loss of finances to both customers and company shareholders. Customers were able to lose significant amounts of money, which was withdrawn from their accounts without their consent.

The company should consider making the roles of different executive directors clear. Having a clear and distinct role will help in holding individual staff accountable. Caution employees from doing any form of the transaction without customers’ permission. Those found guilty of exploiting customers for self-interests should be laid off their duties and prosecuted in a court of law. The cross-selling cases which go against organizational ethics have highly increased among the bank employees. The targets set by the management are putting employees under pressure to perform. Pressure cause employees to involve these acts to meet the set goals.

Data and Research Findings

Using the qualitative data collected about the net income of Wells Fargo in from the year 2009 to 2019, the net income of the company was greatly affected by the cross-selling scandal in the company. The company lost almost $185 million due to the fines towards resolving the cross-selling scandal. The company also lost millions of dollars due to other criminal cases.

From the data obtained during the research, there are findings associated with the cross-selling scandal that faced the Wells Fargo bank. For instance, marketing management didn’t give enough incentives to the employees. During the scandal, we find that the incentives for the employees play an essential role in decision making. Improper design of the incentives with appropriate company culture may lead to some unethical decisions from the employees, which causes many problems in the company. For examples, it creates many issues from the reputation of the company to the value of the stock of the company.

Also, the incentives award distribution to the employees was based on the amount of the sales they made in the company. This made the employees work under pressure for them to make the right amount of sales. Although the executive managers were aware of the dilemma, they were still encouraging the employees to use unethical means to meet their sales quotas. The incentives were made too high for the employees to push them to get more customers for the company to open more accounts and different services; this increases the cross-selling scandals in the company.

Other problems have brought to the reduction of the net income and number of the customers in the company. Among this were the slow and distracted staff, slow customer services, fewer tellers in the bank, problems in the mobile and internet banking, slow account opening, loan complaints upon the issuance of Interagency Guidance on Sound Incentive Compensation Policies (IGSICP) policies in the year 2010 by New York Department of Financial service help in solving the cross-selling problem in the bank. The policies were supported by effective corporate governance.

 

Proposed Solution

There is a proposed solution put in place by banks to solve the problem in banks. For example, the proposed solution includes bank revising their metrics for the performance of employees to ensure that they do not involve in unethical practices to meet their set performance targets. This could be a way of reducing the scandals involving the employees since the employees will be having standard goals in banks which will be easy for them to achieve and thus no need of them using unethical practices to attain them.

The proposed solution will also provide various banks with strategies on how they will attain their targets that making it possible if the banks will be able to implement the plan during the operations. Also, this will be advantageous to most banks since they will be using the performance metrics to measure their performance and identify the areas where there is a need for improvement. It will also help them to know where they are doing the best and thus putting enough resources in the field to generate more income for the bank.

The only disadvantage of the proposed solution is that most of the banks will not be able to reach the standard target required. This will force them to use unethical methods to ensure that the standards required by banks. Also, the standard may be so high for some banks, especially those who are still young, thus forcing them to use deceitful ways to ensure that targets are attained. This will increase the cases of unethical practices in the bank rather than reducing them.

Another proposed solution is banks sharing their best practices of meeting their targets rather than abandoning them to meet them at their cost. This should be done from the branch level to ensure that there is the engagement of all staff with the customers, especially those staff who are handling the customer products. This will be more efficient for most banks since they will know which strategy can be used to achieve their objectives.

Therefore, this will reduce the cost of most banks will be reducing the cost of implementing strategies. It will help several banks with great ideas they can use to achieve their targets, especially those banks that are still developing. This will also help the Wells Fargo company to adopt ideas and practices which best suit them in achieving their targets and drop those practices that are not best in achieving their objectives.

The disadvantages of adopting these practices are the lack of enough resources such as capital, a workforce with necessary skills, and the best technology required. Some of these practices require high money and high level of technology which may be hard for some banks to achieve their targets. For instance, Wells Fargo may not be having employees with the necessary skills and experience to adopt these practices, thus making them use their methods that are unethical to reach their targets.

Another proposed solution is that banks should improve on the cross-selling communication process that employee-customer engagement is recorded and the quality of products offered gauged according to customer satisfaction. This will ensure the customers are involved in every product they are getting from the banks. This will help the banks to understand the needs of their customers and thus improving their products and services, thus giving satisfaction to the customers.

The only problem with the proposed solution is that most of the banks need to make more revenue without considering their customers. For instance, the Wells Fargo banks had put high targets for their employees. This force the employees using unethical practices of achieving these targets. The research that was done and the proposed solution that was implemented by Wells Fargo helps in reducing the glitches in the banks. It will also lessen the customer’s complaints among other issues in the bank. This can be seen from the data found from the research done in two years, 2012 and 2019.

 

 

Stakeholder Analysis and Benefits 

Stakeholder’s attitude towards organizational ethics:

· The investors are concerned with the ethical standards of the organization as

it will usually lead to a firm’s successful endeavors. They have full interest in the financial performance of a firm as lack of integrity among the management, workers, and finance department can lead to huge losses for the investor (Weiss, 2008).

· The creditors are interested with the ethical standard of the firm to

determine the capability of the organization in repaying the loans. An organization of low integrity is likely to close down or have huge financial debts making it hard for the firm to repay the lenders.

· The management is required to execute high ethical standards among the

employees to maintain the business’ reputation and long-term feasibility.

· Suppliers are involved in a sound ethical standard of the firm to discover

whether the firm will be able to pay the services rendered on time or as agreed. Unethical organization are often unable to follow through a contract.

The previous problem solution entailed background research of all employees to ensure high standards of ethics in the firms’ operations. This was to promote the culture of integrity and ensure questionable characters are uprooted from the organization. This will increase the confidence of the investors, financers, suppliers, the creditors, distributors, labor unions and others to the organization’s operations.

Stakeholder’s ideas for potential solution towards the firm’s ethical standards entails the firm forming a workforce with high integrity. It should set in place ethical standards regulations, punishments, and sanctions for those who breach the ethical code. There should be a set reward system for the highly ethical individuals to promote the culture in the organization. The firms should organize lessons, lectures, and symposium on ethics to promote the culture in the organization (Philip, 2003).

The government agencies can reprimand a firm who will breach the financial standards of the organization. They can provide legislation concerning the ethical breach of companies and the cases can be handled through the court. The stakeholders who will sponsor the implementation of the solution can provide support through financial incentives such as funding of the project. It will be coordinated by management within the workforce, to conform to the set ethical standards.

By solving the ethical problem, the customers are able to get proper financial services without bias, therefore, the investor’s investments are safeguarded. The creditor’s integrity in supplying the firm will increase due to high ethical standards of the firm, thus they are sure their loans will be repaid in time (Frooman, 1999).

The stakeholders who could lead to a roadblock in the solution will include the government agencies that can choose to disagree and disregard the firms’ ethical standards if they harm the employees. It can be portrayed by the media as a bad public image on the firms’ ethical systems. An ethical solution that can have a negative impact on the workers can be rejected by the labor unions.

Implementation Methods

There is recommendation on implementation methods and practices that will help the banks to achieve their targets. For instance, Wells Fargo has faced with the ethical issues which have significantly tarnish the reputation of the company. One of the recommended implementation methods to the company is refreshing the board of management together with top executive mangers. Since according to the data and findings gained from the problem, they are among the individuals who are responsible for the increase of the scandals in the banks.

The senior management of Wells Fargo demonstrated inefficiency in carrying out their duties, and thus the company should give a new face by getting new current board and new executives who are coming up with new organizational culture. This will to organize the employees using the new corporate culture, thus adopting new practices culture to achieve the targets. The new team management will help in improving the name of the company and restoring the trust in customers. This will help the company to sustain itself as well as increasing the revenue of the company. The new management team will help in readjusting the organizational culture of the Wells Fargo, improving the credibility and ethical performance of employees. A new corporate culture might be what is required to attain the anticipated change in this company.

The company should also establish an understanding of the values of business ethics. The Wells Fargo company should implement new leadership, training methods, and workshop programs to educate their employees the need for observing business ethics in the organization. It is the management and leader’s responsibilities of ensuring that they equip their employees with the essential knowledge on business ethics to avoid cases such as above scandals that could bring loss in the company revenue in terms of fines and penalties.

In every organization, the roles employees are redefined as being based on trust from the customers as they are the one who is engaging with the customers and handling the money of their customers. The violation of the business ethics by the employees in the organization will lead to detrimental consequences to the brand of the company the same effect, which affects Wells Fargo company. The violation of the business ethics may cost the company as the company will be fined and given penalties, and some may lose market share resulting from the damaged reputation.

Another implementation method is that Wells Fargo company should improve its customer relationship through creating a well-defined social responsibility program which supports both the customers and the community as a whole. Wells Fargo company should implement sponsorship programs and charity events to build the community. In doing this, it will increase the trust in their customers as well as developing their brand (Kumaran, 2015).

 

 

 

References

Frooman, J. (1999). Stakeholder influence strategies. Academy of management review, 24(2),

191-205.

Jones, T. M., & Wicks, A. C. (1999). Convergent stakeholder theory. Academy of

management review, 24(2), 206-221

Klamath Stephen, Jennifer Lee, and Jamie Smith. 2019. Human Capital: Key Findings from a Survey of Public Company Directors Retrieved from https://corpgov.law.harvard.edu/

Kumaran, S. (2015). Importance of financial planning for organizations. Retrieved from https://www.invensis.net/blog/finance-and-accounting/importance-of-financial-planning-for-organizations/

Lindzon, J. (2016). How Wells Fargo’s work culture may have cleared the way for scandal. https://www.fastcompany.com/3064175/how-wells-fargos-cross-selling-scandal-grew-out-of-workplace-culture

McLean, B. (2017). How Well Fargo’s cutthroat corporate culture allegedly drove bankers to fraud. Retrieved from https://www.vanityfair.com/news/2017/05/wells-fargo-corporate-culture-fraud

Moodley, K., Smith, N., & Preece, C. N. (2008). Stakeholder matrix for ethical relationships

in the construction industry. Construction Management and Economics, 26(6), 625-632.

Phillips, R. (2003). Stakeholder theory and organizational ethics. Berrett-Koehler Publishers.

Tayan, B. (2019). The Wells Fargo cross-selling scandal. Rock Center for Corporate

Governance at Stanford University Closer Look Series: Topics, Issues, and

Controversies in Corporate Governance No. CGRP-62 Version, 2, 17-1. Available at

SSRN: https://ssrn.com/abstract=2879102

Weiss, J. (2008). Business ethics: A stakeholder and issues management approach. Cengage

Learning.

 

 

 

 

 

 

 

 

 

 

 

 

Wells Fargo net income movement from 2009 to 2019

TTM Net income (billion dollars) START 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 END 7.99 11.63 15.03 18 20.89 21.82 21.47 20.37 20.55 20.69 17.940000000000001 Increase START 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 END 5.62 3.6400000000000006 3.3999999999999986 2.9700000000000006 2.8900000000000006 0.92999999999999972 0.17999999999999972 0.14000000000000057 Decrease START 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 END 0.35000000000000142 1.0999999999999979 2.75 Start START 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 END 2.37 End START 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 END 17.940000000000001

Net income in billion dollars

Customer complaints in the 2012 year

Count Distracted staff Mobile/internet banking faults Slow Customer service Few tellers Slow staff Loan complaints Slow account opening 354 219 207 175 146 109 37 Cum. Count Distracted staff Mobile/internet banking faults Slow Customer service Few tellers Slow staff Loan complaints Slow account opening 354 573 780 955 1101 1210 1247

Customer complaints in the 2019 year

Count Distracted staff Fewer tellers Slow customer services Slow staff Mobile/internet banking faults Slow account opening Loan complaints 204 162 127 102 67 22 19 Cum. Count Distracted staff Fewer tellers Slow customer services Slow staff Mobile/internet banking faults Slow account opening Loan complaints 204 366 493 595 662 684 703

The assignment is about Gousto company and it must be from 2000 words for the body and the reference in a separate page.

The assignment should include the following without Plagiarism:

1- Introduction.

2- The body should have the following points written separately in each paragraph.

a) Understanding value:

b) Creating value:

c) Communicating value:

d) Delivering value:

3- Conclusion.

4- Reference (APA).

The essay is about:

The essay should answer the following question:

“How does Gousto understand, create, communicate and deliver customers values?”

The first source of the essay should be taken from the attached (article) file and mixed with other article sources from the web. (no less than two sources).

The assignment will be marked by the following assessment criteria:

· Description of the nature, content and application of relevant marketing ideas and concepts, including a critical understanding of academic and practitioner perspectives

· Illustrating an understanding of how a customer focus can be applied

· Specifying the requirements for effective marketing

· Outlining relevant marketing processes and describe the techniques used to implement marketing strategies

· Illustrating the ability to discuss with relevant insight from practice

· Develop a clear and balanced assessment of the relevant theory, including support from relevant literature

· Overall ability to answer the assignment question in a focused way

Assignment 2: Gousto: a recipe for success

 

The assignment will be based on the following case, ‘Gousto: a recipe for success’. This case was prepared by Professor Julie Tinson, Stirling Management School, from various published sources as a basis for a class assignment\discussion rather than to show effective or ineffective management.

 

Read the following Gousto case study and read more widely around the company and topic, including accessing https://www.gousto.co.uk/ to answer the following question:

 

How does Gousto understand, create, communicate and deliver customer values?

 

Gousto: a recipe for success

Introduction

The global crisis created by COVID-19 has had an unimaginable impact on businesses worldwide. Daily news items report the latest companies to restructure their organisation, or file for administration. Anticipated record unemployment as well as the economic downturn suggest that the market recovery will be long and difficult. However, there are businesses that have flourished in what has been coined, ‘the new normal’. As national and local lockdowns have restricted movement, the way in which some customers buy, prepare and consume food has changed. Companies in a position to facilitate this change have struggled to keep up with demand; in July 2020 one such company, Gousto, announced expansion plans which will see the company create 1,000 new jobs in the UK.

Company overview

Gousto was established in 2012 by Timo Boldt, founder and chief executive. As a young 26-year-old working long hours in the finance sector in London, Boldt had little time to spend at the supermarket. He longed for a convenient, easy way to cook and eat decent meals at home (Bearne, 2019). Researching the issue, he realised that there were other time-poor individuals who would benefit from having the right ingredients to make nutritious food in their own kitchens, without having to visit any shops. He decided that this could be achieved by producing ‘meal-kits’ that could be regularly sent via the post. The boxes would include all the ingredients needed to make dinner, already measured out, with easy to follow recipe instructions. As well as offering convenience, it would minimise food waste.

Germany’s HelloFresh had already launched their business. Undeterred, Boldt resigned his finance job, anticipating the potential size of the meal-kit market in the UK. He decided to call his own business Gousto. In 2020, the company’s current annual sales exceed £100m, and investors are also convinced of its continuing growth. The meal-kit sector, which also includes rivals such as Simply Cook and Mindful Chef, is now part of an industry that some estimate to be worth £1bn a year in the UK alone. Globally, the meal kit sector is predicted to hit $9bn (£7.2bn) by 2025 (Bearne, 2019).

Building the brand

When Boldt started selling the Gousto meal-kit boxes in 2012, he had a market stall in East London, allowing him to organically build his brand while creating an online presence through word-of-mouth and advertising. The first TV advertising campaign, ‘Unbox Possibility’, was not launched until 2018. Based on a child’s toy – a Jack in the Box – the food springs out of the box and into ‘life’. The idea was to capture the joy and excitement of creating delicious meals at home. Gousto’s most recent campaign was revealed in September 2019, challenging shoppers to change their consumer behaviour (Glenday, 2019). With an emphasis on gastronomy, the £3m brand campaign created by M&C Saatchi (with the7stars handling the media), introduces potential customers to a new way of preparing dinner.

 

In January 2019 Gousto also partnered with Joe Wicks, a fitness coach, presenter and author in the UK. Gousto not only provide specific meals to support Wick’s particular fitness routines, but also offer special promotional deals to encourage increased spend. Joe Wicks was a very familiar figure during the UK lockdown, virtually teaching PE (physical education) to primary school children; his own popularity and association with Gousto is likely to have enhanced the value of the brand. Importantly, as of May 2020, Wicks trademarked his own name and intends to create his own food and cookery line.

As McCarthy (2020) notes, early in the lockdown, positive headlines were generated as Gousto prioritised those from vulnerable groups signing up for the meal-kit service. This generated more trust in the brand and is thought to have had a positive impact on brand loyalty. Customer retention is measured via the net promoter score (NPS), which is argued to be at its highest ever level for Gousto. Social influencers also want to show others their tasty meals from Gousto and post these images on a variety of social media platforms. This creates more organic demand from consumers.

Not all promotional activity has been a complete success. Take, for example, the ‘Table for 1 Million’ 2020 campaign, a virtual dinner party Gousto planned to host with a variety of celebrities as well as loyal Gousto subscribers. Attendees booked their place at the virtual table and used their recipe boxes to create a perfect Friday evening meal, with the promise of a night of glamour and fine-dining, which would end in a Q&A with the celebrities (McCarthy, 2020). Although raising more than £40,000 for the Trussel Trust foodbanks, poor network issues meant the live streaming did not work and there was limited contact with and between celebrities\subscribers.

From humble beginnings to overcoming bigger challenges

While Boldt is now expanding his workforce, he initially started his business from home. Using his own savings (£75k) and money he was able to raise from family and friends (£130k), he spent his days testing recipes and asking for feedback from those he asked to try the boxes. Although he was unable to pay himself for the first three years, he was dedicated to customer service. Giving clients his personal phone number, it was Boldt who initially dealt with customers who did not receive their promised deliveries. In this way, he was able to learn how to scale his business without overpromising and under-delivering.

Now, despite currently sending more than four million chilled and insulated meals to 380,000 UK households every month (Briggs, 2020), Gusto is loss-making. This is intentional, as although Gousto could make a profit, Boldt considers investment to be key to the long-term success of the organisation (Bearne, 2019).

The typical consumers of meal-kits are affluent 40 year olds with young families. The concept is particularly appealing to this group as the service allows for a quick and convenient creation of nutritious meals. Yet, the idea of delivering food in this way has not been without challenges. To ensure the freshness of the produce, there is the question of how to package the items without generating excess waste. There is the potential for customers to have to make a trade-off between convenience and sustainability.

Gousto recognised packaging was problematic and pledged to reduce the plastic in their boxes by 50%. Saving over 100 tonnes of plastic in 2019, following the successful trial of a UK-first packaging innovation with over 4,000 customers, Gousto kept its promise. Developed in collaboration with UK based suppliers, Gousto reports it has spent over 3,200 hours across 18-months innovating the new high-performing temperature-controlled packaging. This is alongside other plastic reductions including more loose veg and the introduction of cardboard mushroom and tomato punnets (Anon, Packaging Europe, 2020).

Getting the product to market

Gousto source food ingredients from over 40 countries through UK importers and suppliers. Although Gousto does not currently have direct relationships with overseas suppliers, the UK based suppliers may have subsidiaries and joint ventures in other territories. Gousto use JDA software in their warehouses to manage supply and demand and employ a variety of delivery companies to distribute their meal-kit boxes e.g. Ocado and DPD. Ocado’s revenue surged by 27% in the first six months of the year (Heaphy, 2020), and there will be an increasing importance on maintaining service quality as demand increases.

 

Global appeal?

Meal-kits are not only popular in the UK. The USA, Canada, South Korea, the Netherlands and New Zealand as well as Singapore, are some of the countries where meal-kits are readily available to consumers. For example, in Singapore, there are a variety of options for those interested in creating their own fresh dishes, including BoCHINche, So France, Ippudo and Bar Cicheti. Interestingly, the positioning of this service appears to be less about convenience and more about supporting those with less experience of preparing food. Those buying meal-kits can “live their MasterChef dreams” (Loo, 2020). The promise of these companies is to enable consumers to cook ‘real food’. However, food consumption is culturally based (e.g. reflecting seasoning and taste), and not all cultures will embrace this approach to preparing deconstructed meals. Additionally, some countries will be far more concerned with food shortages as opposed to food waste. This reinforces the importance of food security for all and having access to a sufficient quantity of affordable, nutritious food.

The future

Is Gousto a recipe for success, or will customers get fed up with the choice of recipes? Currently, Gousto are working to limit food waste in its own supply chain by using computer algorithms to predict demand for its 40+ different weekly recipes.

Partnerships are also a key feature of the future. For example, in July 2020, Naked Glory, part of Kerry Foods, announced a new collaboration with Gousto, on two brand-new recipes to feature in the Gousto meal-kit boxes. Starting from £2.98 per meal, the Gousto offering will include the new Naked Glory Deli Readybites Roast flavour as a core ingredient in its meat-free dishes (Briggs, 2020).

Notwithstanding the unexpected positive consequences of the pandemic for the meal-kit delivery market, the industry already had cause for optimism. With a head office in Hammersmith, West London, and its own factory in Lincolnshire, Gousto are at the forefront of this burgeoning market. They are, however, not without competition. While Gousto are keen to keep the prices of their meal-kit delivery down so that they are accessible to a wider target audience, there are established retailers now entering the market and seeking to attract a different target audience.

For example, Morrisons have just launched a ‘Feed a Family of Four’ box. This 5 meal option is a budget-friendly addition to the selection of recipe boxes available. With a cost of just £1.50 per meal per head, it represents a significant saving on its rivals (Warwick, 2020). Further, there are also opportunities for local farmers and businesses seeking to expand or develop their businesses in ‘the new normal’ to create their own meal-kit versions – with fewer food miles and related packaging requirements.

References

Anon (2020) Gousto halves plastic usage, reveals innovative new solution. Retrieved from https://packagingeurope.com/gousto-reduces-plastic-usage/

Bearne, S. (2019) The hungry 26-year-old who set up a £100m food firm. Retrieved from https://www.bbc.co.uk/news/business-49988337

Briggs, F. (2020) Meat-Free Brand Naked Glory partners with Gousto. Retrieved from https://www.retailtimes.co.uk/meat-free-brand-naked-glory-partners-with-gousto/

Glenday, J. (2019) Gastronomic ‘Give it some Gousto’ campaign details recipe for success. Retrieved from https://www.thedrum.com/news/2019/08/30/gastronomic-give-it-some-gousto-campaign-details-recipe-success

Heaphy, E. (2020) Coronavirus: Ocado revenue surges 27% as shoppers flock to online food delivery. Retrieved from https://uk.finance.yahoo.com/news/coronavirus-ocado-revenue-surges-as-shoppers-flock-to-online-food-delivery

Loo, F (2020) The best home cooking meal kits in Singapore. Retrieved from https://www.timeout.com/singapore/restaurants/best-home-cooking-meal-kits-in-singapore

McCarthy, J. (2020) Despite botched virtual meal stunt, there’s an insatiable hunger for Gousto. Retrieved from https://www.thedrum.com/news/2020/05/29/despite-botched-virtual-meal-stunt-there-s-insatiable-hunger-gousto

Warwick, S. (2020) Morrisons launches a value family recipe box – food delivery for just £30. Retrieved from https://www.realhomes.com/news/morrisons-launches-a-value-family-recipe-box-food-delivery-for-just-pound30

 

 

 

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