Write an analysis of and propose improvements to your organization’s internal and external communications as they apply to ethical behavior and social responsibility.

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Write an analysis of and propose improvements to your organization’s internal and external communications as they apply to ethical behavior and social responsibility.

It is crucial for everyone to understand and respect ethical issues when it comes to organizational communication.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Analyze business communication situations.
    • Analyze how external communications reflect a company’s commitment to social responsibility.
    • Propose potential improvements to a company’s external communications regarding its social responsibility.
  • Competency 2: Analyze the interrelationships of communication within organizational systems.
    • Analyze how internal communications support ethical behavior within a company.
    • Propose potential improvements to internal communications.
  • Competency 3: Communicate effectively.
    • Write clearly to convey the intended content and follow APA rules for attributing sources.

 

For this assessment, consider that your manager (or one you’re familiar with) was asked to review the organization’s approach to communication, including as related to ethics. The manager asked you to help by conducting an analysis of the organization’s internal and external communications, including as they apply to ethical behavior and social responsibility. Very importantly, the manager asked for proposed improvements associated with the analysis.

Focus on the organization for which you work or with which you are otherwise involved. Examine this company’s communications related to ethical behavior within the company as well as its corporate social responsibility. Research and document the organization’s internal and external communications, such as mission statements, credos, et cetera, in regard to its values and ethics. Then complete the following:

  • Analyze how the company’s internal communications help support ethical behavior within the company and describe the potential impact on employee behavior. Examples of ethical behavior include embracing diversity and protecting confidential corporate data and private data.
  • Analyze how the company’s external communications reflect its commitment to social responsibility and describe the potential impact on public perception. Examples of social responsibility include indicators such as dedication to community service, compassion for the disadvantaged, commitment to charitable giving, and concern for the environment.
  • Propose potential improvements to internal communications that would help increase ethical behavior in the company and justify those improvements based upon identified weaknesses or opportunities of current communications.
  • Propose potential improvements to the external communications that would help bolster the company’s public perception as a socially responsible company and justify those improvements based upon identified weaknesses or opportunities of current communications.

Additional Requirements

Your analysis and proposed improvements should be well organized and written in clear, succinct language. Follow APA rules for attributing sources that support your analysis and conclusions.

Describe how the restraining forces impede your progress and develop an intervention strategy to enhance the driving forces to make change possible.

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Week 3 – Assignment

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Personal Change

Write a three- to four-page paper (not including the title and reference pages) describing the concept of a Force Field Analysis (FFA) and then creating an FFA on an issue in your life that you would like to change. Describe how the restraining forces impede your progress and develop an intervention strategy to enhance the driving forces to make change possible.

You must use at least two scholarly sources, in addition to the text, and format your paper according to APA style guidelines as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric (https://ashford.waypointoutcomes.com/assessment/9439/preview) for the criteria that will be used to evaluate your assignment.

Waypoint Assignment

Submission

The assignments in this course will be submitted to Waypoint. Please refer to the instructions below to submit your assignment.

1. Click on the Assignment Submission button below. The Waypoint “Student Dashboard” will open in a new browser window.

2. Browse for your assignment. 3. Click Upload. 4. Confirm that your assignment was successfully submitted by viewing the appropriate week’s

assignment tab in Waypoint.

For more detailed instructions, refer to the Waypoint Tutorial (https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000- ff53b3cc3794/1/Waypoint%20Tutorial.pdf) .

 

https://ashford.waypointoutcomes.com/assessment/9439/preview
https://content.bridgepointeducation.com/curriculum/file/dc358708-3d2b-41a6-a000-ff53b3cc3794/1/Waypoint%20Tutorial.pdf

 

Load Week 3 – Assignment in a new window

Group Company Project Research Paper

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The final written paper requires you to prepare a well-written titled “Would You Advise a Friend to Invest in This Company?” based upon your research and analysis of this company’s financial information. You should identify at least 5-7 significant points that justify your conclusion. Support your points with a comprehensive explanation incorporating sound reasoning. The significant points you identified should be consistent with what you said in Parts I, II, and III.

Your final written paper should be 4-5 pages long. The report should be well written with cover page, introduction, body of paper (with appropriate subheadings), conclusion, and reference page. References must be appropriately cited. Format: Double-spaced, one-inch margins, using a 12-point Times New Roman font.

Attached Group Project Part 3 project to write final report based on it.

BA 620 Managerial Finance Group Problem Set 4: This problem Set is based on materials covered in modules 7 and 2/weeks 7 and 8. It is designed for you to demonstrate your understanding of basic working capital management concepts, dividend policy, and international financial management. Before you start this assignment, please review weeks 7 and 8 materials thoroughly. Part 1: Working Capital Management 1. Adams Stores, Inc. is trying to determine the effect of its inventory turnover ratio and days sales outstanding (DSO) on its cash flow cycle. Adams’ sales last year (all on credit) were $150,000, and it earned a net profit of 6%. It turned over inventory 7.5 times, during the year and its DSO was 36.5 days. Its annual cost of goods sold was $121,667. The company had fixed assets totally $35,000. Adams’ payable deferral period is 40 days.

A. Calculate Adams’ cash conversion cycle B. Calculate assets turnover and return on assets (ROA) C. As one of the managers at Adams Stores, Inc, you believe the annual inventory

turnover can be raised to 9 times without affecting sales. What would Adams’ cash conversion cycle, total assets turnover, and ROA have been if the inventory turnover had been 9 for the year?

2. Assume the company work for reported sales of $10 million and an inventory turnover of 2. The company is now adopting a new inventory system as part of its working capital management. If the new system is able to reduce the company’s inventory level and increase inventory turnover ratio to 5 while maintaining the same level sales, how much cash will be freed up as a result of the new inventory system. Part 2: Dividend Policy: Assume that you were recently hired by a national consulting firm, which has been asked to help Adams, Stores, Inc. prepare for its public offering. Prepare a presentation in which you review the theory of dividend policy and discuss the following:

A. The terms “irrelevance,” “bird-in-the-hand,” and “tax preference” have been used to describe three major theories regarding the way dividend payouts affect a firm’s value. Explain what these terms mean, and briefly describe each theory.

B. What do the three theories indicate regarding the actions management should take with respect to dividend payout?

C. What are stock repurchases? Discuss the advantages and disadvantages of a firm’s repurchasing its own shares.

D. What are stock dividends and stock splits? What are the advantages and disadvantages of stock dividends and stock splits?

 

 

 

Part 3: International Financial Management Citrus, Inc. is a medium-sized producer of citrus juice drinks in Florida. Until now, the company has confined its operations and sales to the United States, but its CEO, Heidi Sims, wants to expand into Europe. The first step would be to set up sales subsidiaries in Spain and Sweden, then to set up a production plant in Spain, and, finally, to distribute the product throughout the European Union. The firm’s financial manager, George Benson, is enthusiastic about the plan, but he is worried about the implications of the foreign expansion on the firm’s financial management process. He has asked you, the firm’s most recently hired financial analyst, to develop a 1-hour tutorial package that explains the basics of multinational financial management. The tutorial will be presented at the next board of director’s meeting. To get you started, Benson has supplied you with the following list of questions.

A. What is a multinational corporation? Why do firms expand into other countries? B. Discuss at least six major factors which distinguish multinational financial

management from financial management as practiced by a purely domestic firm. (Please consider doing additional research on this question and document your findings).

C. Discuss exchange rate risk as they relate to multinational corporations. D. Describe the current International Monetary System. How does the current

system differ from the system that was in place prior to August 1971? (Please consider doing additional research on this question and document your findings).

E. What is the difference between spot rates and forward rates? When is the forward rate at a premium to the spot rate? At a discount? (Please consider doing additional research on this question and document your findings).

F. From a managerial point of view, discuss how your responses above will help Citrus, Inc. as they plan to expand overseas.

Specific Instructions:

1. Complete and submit your assignment no later than the last day of Module 8/Week 8.

2. Include only the names of your group members who participated in this assignment when you submit.

3. Submit only one copy per group. 4. Use only Microsoft Word for this assignment. Please DO NOT use any other

format such PDF, etc. 5. After you complete the assignment, please give each member opportunity to

review the final paper before you submit it. You are jointly responsible for any

error made.

Side Note: Please note that this is not the type of assignment where the assignment is divided and each student completes the part that is assigned. Each person in your group need to participate fully in the completion of this assignment. This is the only way each group member can master and be able to use the concepts in this assignment. After you complete the assignment, please give each member opportunity to review the final paper before you submit it. You are jointly responsible for any error made.

Review Case Study TruCar.In: Finding A Position In An Emerging Online Market

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please review   TruCar.in:  Finding a Position in an Emerging Online Market

case study and answer below questions

  • What is the impac

    W18429

    TRUCAR.IN: FINDING A POSITION IN AN EMERGING ONLINE MARKET

    Utkarsh, Prashant Kumar, Anmol Lamba, Manadeep Ganguli, and Santosh Gupta wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.

    This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com.

    Copyright © 2018, Ivey Business School Foundation Version: 2018-07-13

    In May 2017, Varun Kalra was pondering his aspiration of being an entrepreneur who made a difference in the automobile industry. A management graduate from a reputed business school in India, Kalra was immensely passionate about cars. After gaining five years of experience in the financial sector in 2014, Kalra launched his venture TruCar.in (TruCar), an online car portal he hoped would make a mark in the online car portal industry in India.

    Unlike the existing online platforms that focused solely on selling used cars and providing necessary information to new car buyers, TruCar.in was a website built to help consumers (visitors to the website) select particular car models in accordance with their requirements and budget. The website provided information on the car availability at specific dealerships and the range of attractive discounts the dealerships offered. It listed and regularly updated the details of several car brands sold in India, and enabled consumers to contact TruCar’s online team for selecting a dealer of their choice.

    To develop an effective marketing strategy to compete with both the established and the new online car portals in the Indian market, Kalra needed to identify key market segments among car consumers. In doing so, he faced some crucial questions. What was the way to determine the appropriate target segment? Which segment would offer a better business opportunity? How should the company position its offerings in the minds of the chosen target segment? As Kalra was thinking about these questions, he felt certain his company’s future depended upon how they were answered.

    THE AUTOMOBILE INDUSTRY IN INDIA

    By 2020, India was expected to be one of the key markets globally and a developing automobile exporter for the automobile industry,1 which in mid-2017 accounted for 7.1 per cent of India’s gross domestic product of US$2.26 trillion.2 Moreover, the Indian automobile industry produced a total of 25.3 million vehicles (passenger, commercial, and two- or three-wheelers) in April 2016–March 2017. The Society of

    1 Booz & Company, Indian Automotive Market 2020, 2011, accessed September 26, 2017, www.strategyand.pwc.com/media/file/Strategyand-India-Automotive-Market-2020.pdf. 2 All currency amounts are in US$ unless otherwise specified. “Automobile Industry in India,” India Brand Equity Foundation, accessed September 29, 2017, www.ibef.org/industry/india-automobiles.aspx.

    For the exclusive use of L. Hutchison, 2019.

    This document is authorized for use only by Lauren Hutchison in Managerial Marketing – Spring 2019 taught by JOHN REED, University of New Mexico from Jan 2019 to Jul 2019.

     

    www.ibef.org/industry/india-automobiles.aspx
    www.strategyand.pwc.com/media/file/Strategyand-India-Automotive-Market-2020.pdf
    https://TruCar.in
    https://TruCar.in
    www.iveycases.com
    https://TRUCAR.IN

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

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    Indian Automobile Manufacturers expected an annual growth of 10–15 per cent in the Indian automobile sector with a turnover of $300 billion by 2026.3

    The Department of Industrial Policy & Promotion declared that foreign direct investment in the Indian automobile industry was $15.79 billion between April 2000 and September 2016.4 Since the liberation of the Indian economy in 1991, multinational firms had started setting up their export plants in the country, which were favoured by low operating costs.5 This trend continued until 2017. The electric car manufacturer Tesla Inc. was expected to enter the Indian market soon,6 and several other multinational companies were expected to launch innovative and technologically advanced vehicles in India in the near future.7 Moreover, the industry was expected to be one of the major drivers of the “Make in India” campaign, a government of India initiative to promote the manufacturing sector in India.8

    The automobile industry in India was primarily classified into commercial vehicles, passenger vehicles, and three- and two-wheelers.9 The Indian passenger car market was expected to grow from 1.97 million units in 2014–15 to 4 million units by 2020.10 The two-wheeler segment in the Indian automobile industry, which catered to the growing middle class and young population in the country, had an 81-per-cent contribution toward the market share, as opposed to the 13-per-cent contribution of the passenger vehicle segment11 (see Exhibit 1).

    EMERGING ONLINE CAR PORTALS IN THE AUTOMOBILE INDUSTRY

    The automobile industry had witnessed tremendous changes over the years, which started with the philosophy of Henry Ford, who in 1908 said, “You can have any colour [car] as long as it’s black.” In 2016, the company Ford had founded, the Ford Motor Company, was offering mass customization for most of its car models, through online and offline channels.12 Over the years, the process of purchasing a vehicle, particularly cars, became increasingly complex. This complexity created opportunities for the emergence of web-based (online) car portals. Business experts considered the online car portal business as the next billion-dollar opportunity.13 The online platforms in this sector primarily catered to the following two segments: (1) the used-car marketplace, which focused on selling and buying used cars, and (2) online auto classifieds, which primarily provided information to potential buyers of new cars.

    The online car portal business in India was about 10 years old, with a handful of companies in the industry such as CarWale India (CarWale), CarTrade.com (CarTrade), and CarDekho, which offered numerous services to consumers and dealers.

    3 BMR Advisors, “Indian Automotive Industry: The Road Ahead,” Forbes India, October 20, 2015, accessed September 20, 2017, www.forbesindia.com/blog/business-strategy/indian-automotive-industry-the-road-ahead. 4 “Automobile Industry in India,” op. cit. 5 BMR Advisors, op. cit. 6 “Automobile Industry in India,” op. cit. 7 Tim Leverton, “Cars will Evolve as Essential Part of Digital Life,” Economic Times, June 14, 2017, accessed September 12, 2017, http://auto.economictimes.indiatimes.com/autologue/cars-will-evolve-as-essential-part-of-digital-life/2422. 8 “Automobile Industry in India,” op. cit.

    “Overview,” Society of Indian Automobile Manufacturers, accessed September 15, 2017, www.siamindia.com/statistics.aspx?mpgid=8&pgidtrail=9. 10 “Automobile Industry in India,” op. cit. 11 Ibid. 12 Mohan Subramaniam, Bala Iyer, and Gerald C. Kane, “Mass Customization and the Do-It-Yourself Supply Chain,” MIT Sloan Management Review, April 5, 2016, accessed August 12, 2017, http://sloanreview.mit.edu/article/mass-customization- and-the-do-it-yourself-supply-chain/. 13 Deepti Chaudhary, Shravan Bhat, Debojyoti Ghosh, and Sohini Mitter, “10 Sharply Focused Ecommerce Players in India,” Forbes India, March 17, 2015, accessed September 26, 2017, www.forbesindia.com/article/ecommerce-in-india/10-sharply- focussed-ecommerce-players-in-india/39827/1.

    9

    For the exclusive use of L. Hutchison, 2019.

    This document is authorized for use only by Lauren Hutchison in Managerial Marketing – Spring 2019 taught by JOHN REED, University of New Mexico from Jan 2019 to Jul 2019.

     

    www.forbesindia.com/article/ecommerce-in-india/10-sharply
    http://sloanreview.mit.edu/article/mass-customization
    www.siamindia.com/statistics.aspx?mpgid=8&pgidtrail=9
    http://auto.economictimes.indiatimes.com/autologue/cars-will-evolve-as-essential-part-of-digital-life/2422
    www.forbesindia.com/blog/business-strategy/indian-automotive-industry-the-road-ahead
    https://CarTrade.com
    https://opportunity.13
    https://channels.12

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

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    MAJOR COMPETITORS IN THE ONLINE AUTOMOBILE INDUSTRY14

    CarWale: India’s oldest online car portal, CarWale,15 established in 2005, had initiated a unique model for offering free car consultations to car buyers across the country. CarWale was initially launched as a website offering consolidated information regarding the used-car inventory of Indian car dealerships.16 It gradually increased its functional portfolio by introducing features that helped the owners of old cars to estimate the cars’ value before actually selling them. CarWale eventually moved into the online auto classifieds business segment in 2007. This business segment focused on providing potential buyers with information regarding new cars. Catering to the needs of the new-car segment led to the introduction of numerous features on its website such as the latest costs and offers across dealerships, detailed specifications of cars, car comparisons, reviews by automobile industry experts, reviews by car owners, and blogs. These features on the website facilitated the car-buying decision with thorough information on cars and attracted numerous consumers; consequently, CarWale’s online traffic gradually increased.

    The company had a presence in 200 Indian cities and towns with a network of more than 1,000 new-car dealer outlets. Moreover, it provided loan processing and insurance options. This served as an information source for buyers to access the best available car prices, the cheapest loans, and the lowest insurance quote. CarWale also rolled out dealership loyalty and rewards programs to promote its business in the country.

    CarTrade: CarTrade, established in 2010, was a popular website that dealt in business-to-business and business-to-consumer operations for used cars. On its business-to-consumer platform, consumers could buy and sell used cars, whereas on cartradeexchange.com (CarTrade’s business-to-business platform), dealers could manage the online auction and sales. CarTrade, promoted by automobile industry veterans, offered car price information, certification, insurance, and used-car financing. Moreover, to facilitate the evaluation of cars, it offered features such as comparisons, on-road prices, and reviews for new-car buyers.17

    Furthermore, CarTrade physically networked with more than 4,000 dealers across 80 cities in India.18 The website enlisted more than 180,000 certified used cars.19 The platform attracted 4.5 million–5 million unique visitors per month.20 In 2016, it acquired CarWale and emerged as a market leader in the used-car and auto classifieds market.21

    CarDekho: CarDekho.com, established in 2008, was another leading online car portal, with 33 million visitors per month,22 providing users with expert reviews, detailed specifications, and cost comparisons for car brands and models available in India. The company collaborated with 1,900 new-car dealers and more than 4,000 used-car dealers across the country.23 It provided consumers an immersive experience of evaluating

    14 No specific report or research identifies these specific four companies as major the competitors; we have chosen these companies based on their existence in the market and our discussion with Varun Kalra, who considers these companies to be his close competitors. 15 “Find the Right Car,” CarWale India, accessed September 10, 2017, www.carwale.com. 16 Ibid. 17 Disha Kathuria, “These 5 Startups Are Redefining the Experience of Buying a Car,” YourStory, February 11, 2017, accessed September 29, 2017, https://yourstory.com/2017/02/startups-redefining-car-shopping. 18 “About Us,” CarTrade, accessed August 16, 2017, www.cartrade.com/company/about-us. 19 Anita Babu, “E-commerce Platforms Selling Pre-owned Cars Likely to See Traffic, Growth Surge,” Business Standard, March 29, 2015, accessed September 26, 2017, www.business-standard.com/article/companies/online-platforms-selling-pre- owned-cars-see-increased-interest-115032500404_1.html. 20 Ibid. 21 “Find the Right Car,” op. cit. 22 Rahul Sachitanand, Malini Goyal, and Rajiv Singh, “15 Startups that Appear Best Placed to Enter the $1-Billion Valuation Club,” Economic Times, ET Tech, January 4, 2016, accessed September 29, 2017, http://tech.economictimes.indiatimes.com/news/startups/15-indian-startup-potential-unicorn-club/50433985; This included website traffic from Gaadi.com, because both firms were owned by GirnarSoft. CarDekho also acquired Zigwheels.com in 2015. 23 Ibid.

    For the exclusive use of L. Hutchison, 2019.

    This document is authorized for use only by Lauren Hutchison in Managerial Marketing – Spring 2019 taught by JOHN REED, University of New Mexico from Jan 2019 to Jul 2019.

     

    https://Zigwheels.com
    https://Gaadi.com
    http://tech.economictimes.indiatimes.com/news/startups/15-indian-startup-potential-unicorn-club/50433985
    www.business-standard.com/article/companies/online-platforms-selling-pre
    www.cartrade.com/company/about-us
    https://yourstory.com/2017/02/startups-redefining-car-shopping
    www.carwale.com
    https://country.23
    https://CarDekho.com
    https://market.21
    https://month.20
    https://India.18
    https://buyers.17
    https://cartradeexchange.com
    https://dealerships.16

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Page 4 9B18A047

    cars before they visited the dealer showroom. CarDekho had launched innovative features such as 360-degree interior and exterior views of cars, search functions, and cost and feature comparisons.24 It facilitated the buying and selling of used cars. Furthermore, CarDekho provided several tools for car dealers to manage their day-to-day operations such as managing leads, tracking sales performance, and digital marketing support.

    Autoportal: Autoportal, co-founded by Anton Rublevskyy, was a Ukraine-based start-up that entered the Indian market in late 2013. This web-based portal provided information on automobile products using thorough research tools, comprehensive video reviews, and comparative car analysis for different car models, which facilitated the consumer decision-making process for the purchasing and selling of cars. In a very short period, Autoportal had carved a niche space in the online car market.

    t of Porter’s Five Forces model on the online car portal industry?

  • What is the consumer decision-making process for purchasing a car, and what is the role of online car websites in this process?
  • What bases for segmentation could be useful for TruCar to identify key market segments?  What are the possible key target segments for TruCar?
  • What are the possible marketing strategies that TruCar can adopt to cement its position in the online car portal industry?

 

  • 2 pages