Strategic Management 495

 Faculty Contact Stefanie Wilson stefanie.wilson@faculty.umgc.edu

 Course Description (Access to spreadsheet, word processing, and presentation software required. Intended as a final, capstone course to be taken in a student’s last 15 credits.) Prerequisites: BMGT 364, BMGT 365, FINC 330 (or BMGT 340), and MRKT 310. A study of strategic management that focuses on integrating management, marketing, finance/accounting, production/operations, services, research and development, and information systems functions to achieve organizational success. The aim is to apply integrative analysis, practical application, and critical thinking to the conceptual foundation gained through previous study and personal experience. Emphasis is on developing an organizational vision and mission, developing and implementing strategic plans, and evaluating outcomes. Students may receive credit for only one of the following courses: BMGT 495, HMGT 430, MGMT 495, or TMGT 380.

 Course Introduction The goal of strategic management is to enhance an organization’s ability to achieve its vision and mission by aligning the organization’s strategies and goals with rapidly changing environments. In this course, you will use strategic planning tools to monitor and react to opportunities and threats, and will analyze and evaluate internal and external environments in order to create, implement, and evaluate a strategic plan.

As in the real world, you will work both individually and in teams to apply strategic management concepts and principles. You will also use such skills as writing, presentation, critical thinking, communication, and quantitative analysis.

 Course Outcomes After completing this course, you should be able to:

examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management; analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan; evaluate the outcomes of identified strategies to determine their success and impact of short-term and long-term objectives.

 Course Materials Click to access your course materials information (http://webapps.umgc.edu/UgcmBook/BPage.cfm? C=BMGT%20495&S=6384&Sem=2205)

 Grading Information

Adelphi · Syllabus ·

BMGT 495 6384 Strategic Management (2205) BMGT-495 Summer 2020 Section 6384 3 Credits 05/20/2020 to 07/14/2020

1 of 11

https://umgc.campusconcourse.com/#content
http://webapps.umgc.edu/UgcmBook/BPage.cfm?C=BMGT%20495&S=6384&Sem=2205
You are responsible for the following graded items:

Discussions/Participation – Weeks 1, 7, and 8 (5% each) 15%

Quizzes (3 Quizzes; Weeks 3, 4, and 5 (5 % each) 15%

Project 1: Starting an External Environmental Analysis 15%

Project 2: Tool Analysis 15%

Project 3: Internal Environmental Analysis 20%

Project 4: Strategy Selection, Implementation and Evaluation 20%

Total 100%

Grading Philosophy

Grades are assigned based solely on performance and not on prevailing students’ expectations, perceptions of their performance, or level of effort. The grading standards are developed based on course outcomes and reflect the appropriate level of content mastery, including the subject matter as well as core curriculum components deemed appropriate, such as effective writing and information literacy.

Although a bell curve may not always be achieved nor necessarily desirable, the expectation is that the grade of A is awarded only to students whose work is truly exceptional, reflecting both content mastery and the ability to analyze and articulate that material. The grade of A would not be routinely expected, and the grades of B and C would be clearly denoted as appropriate to lesser degrees of content mastery as discussed above. The grade of D represents the lowest passing grade and denotes borderline content mastery and ability. Students must complete courses required for the major with a grade of C or better.

Definition of Academic Rigor

UMGC defines academic rigor as the degree to which students demonstrate content mastery, application of critical thinking skills, and adherence to UMGC’s code of academic integrity.

This definition implies three components to academic rigor:

1. Content mastery, to include the subject matter of the course as well as mastery of those core curriculum goals established for the course (for example, information literacy, effective writing)

2. Application of critical-thinking skills, to include the degree to which the student can present and defend original thinking on the subject matter, including synthesis and analysis of key concepts

3. Academic integrity, to include the degree to which the student demonstrates academic honesty, as defined in UMGC’s code of academic integrity.

Students are expected to demonstrate content mastery while applying critical thinking skills (as demonstrated above. The grade a student receives reflects academic rigor and one’s ability to demonstrate content mastery, critical thinking skills and academic integrity.

BMGT course contains discussions across several weeks. If taking a hybrid class, most of the learning will take place in the face-to- face classroom but students can expect some discussions presented in the online classroom.

Grade Descriptions

2 of 11

A Outstanding Performance excels far above established standards for university-level performance

B Superior Performance above established standards

C Good Performance meets established standards

D Substandard Performance is below established standards

F Failure Performance does not meet minimum requirements

Late Assignment Policy

Late Assignments without Permission

Major Assignments/Projects have due dates and turning in an assignment late without permission will lower your grade. Any assignment that is turned in late without permission from the instructor will have the following consequences:

A 10% penalty for every late day will be imposed on the paper and no more than three late days will be accepted. For example, a late day is defined as any day after the due date. There are no partial days. So the late penalty will always be the full 10% regardless of the time on the particular day the paper is submitted. For example, if the assignment is due Tuesday at 11:59 PM eastern time than an assignment turned in at 12:00 AM eastern time Wednesday will be accessed the full 10% penalty and constitute the first late day; the second late day would be Thursday at 12:00 AM eastern time, etc. Assignments turned in after the three-day period will receive a zero. If a student submits an assignment in the Assignment Folder in a timely manner, and then resubmits the assignment after the due date, the assignment submitted timely will be graded. A student does not have the option of selecting which assignment will be graded. If a student or group of students fail to submit an assignment in the Assignment Folder but sends a file to the instructor via email or by private message in a timely manner, the assignment will be graded. However, the student/group is required to submit the same assignment in the Assignment Folder as a matter of record. After the due date, students cannot submit a different version of the assignment in the Assignment Folder. The last assignment submitted timely is the assignment that will be graded.

Discussions have due dates for each week. Initial responses to the discussions are due by Saturday at 11:59 PM eastern time. Follow up responses to classmates are due by Tuesday at 11:59 PM eastern time.

Late Policy Exceptions (Discussions)

If there is a compelling reason, exceptions to the late policy may be requested by the student and an alternative assignment provided by the instructor. Exceptions are granted at the sole discretion of the instructor. A new due date will be established by the instructor. If a student fails to submit an approved alternate assignment by the new date, the student shall receive a ZERO (0) for the discussion.

Any student who misses multiple discussions and contacts the faculty after the due date, cannot expect to be allowed to make up the discussions by being provided multiple alternative assignments. Discussions require engagement and coming in after the fact means there is no discussion.

Late Policy Exceptions (Quizzes)

If there is a compelling reason, exceptions to this late policy may be requested by the student. Exceptions are granted at the sole discretion of the instructor. Any student who misses multiple quizzes and contacts the faculty after the due date, cannot expect to make up the quizzes. A new due date will be established for approved exceptions. Any student who does not complete the quiz by the new due date, will receive a Zero (0) for that work.

3 of 11

Late Policy Exceptions (Projects)

There are times when extenuating circumstances arise and some additional time to complete an assignment can make the difference between success and failure. However, the expectation is that a student will contact the instructor BEFORE the assignment is due.

Notifying the instructor in advance does not guarantee an extension will be granted. Extensions are granted at the discretion of the faculty member. Students will be notified in writing of an extension or a denial.

Once the student presents the reason needed for additional time and, the instructor provides an extension, a new due date of the instructor’s choice will be provided to the student in writing. If an extension is granted and the assignment is not posted in its entirety by the due date provided by the instructor, the student is subject to the Late Assignment policy.

Late Policy Exceptions (Turnitin)

For specific graded assignments, where Turnitin has been enabled in the classroom, a student’s assignments are automatically evaluated by Turnitin for originality. Any student who believes they require additional time to modify the assignment to ensure proper APA in-text citations and references, may request that time, subject to the instructor’s approval. A new due date will be set by the instructor. Failure to meet the new due date results in the student being subject to the Late Assignment policy.

If a student submits an assignment in the Assignment Folder by the new due date, and then resubmits the assignment after that due date, the assignment submitted timely will be graded. A student does not have the option of selecting which assignment will be graded.

Course End Date, Late Work and Approved Incomplete Requirement Without an approved Incomplete, a student cannot turn in any work after the last day of class.

Extra Credit Policy

There is no opportunity for extra credit in this course. It is important for students to focus on completing the required assignments, readings, quizzes and discussions in a timely and thorough manner.

Partial Credit Policy

If a student submits part of an assignment prior to that assignment’s due date, partial credit may be granted by the instructor in cases where an exception to the Late Policy has not been approved.

Faculty Assignment Review Restriction and Expected Student Turnitin Usage

There is no opportunity for faculty to review a student’s draft, rewrite or excerpt before graded work is submitted for a grade. Students are advised to follow all assignment guidelines and suggested assignment formats for each of their graded submissions.

For specific graded assignments, where Turnitin has been enabled in the classroom, a student’s assignments are automatically evaluated by Turnitin for originality. Students whose submissions are prior to the due date will have an opportunity to see their Turnitin results and, if desired, edit their work before the required due date. Any student who believes they require additional time to modify the assignment to ensure proper APA in-text citations and references, may request that time. See Late Policy Exceptions (Turnitin) above.

 Project Descriptions Always submit your best, most thoughtful work. Assignments should be well organized and should demonstrate the level of writing expected of college students at the 400 level. Present your ideas as thoroughly as you can, providing examples and appropriate citations, (using the Publication Manual of the American Psychological Association, 6th edition). You must adhere to the page-length requirements identified for each assignment. Your writing style is very important, and you will be graded on this aspect of your work in such areas as organization, grammar, punctuation, etc. Do not use the PDF format when submitting assignments.

Creative approaches, evidence of critical thinking, and detailed answers are required. If you disagree with the materials presented in the course, argue your point with verifiable examples and outside data, properly documented and cited. Remember that even

4 of 11

paraphrased material requires proper citation (use APA format, both within the text and in your reference list). Post your assignments as an attachment in your assignment folder on or before the due date (use Word or an RTF file format). Late submissions are not accepted. Make a backup copy of your work in case you experience computer or network problems when you are uploading your assignment. Submitted assignments will be considered your final submission and submissions by email afterward will not be accepted.

Review and use the instructions and rubric for each assignment. Review the APA guidelines under Course Overview prior to submission. Check that all citations and references are correct and noted within your paper. Turnitin may be used to review each paper for plagiarism.

Discussions

Participation is 15% of your overall class grade. You will be evaluated on the quality and quantity of your participation in online and in class (for hybrid classes) weekly activities, as well as timeliness.

Quizzes (Weeks 3, 4, and 5)

There are three quizzes in the course. The quizzes will be taken using the online quizzing function. Students should read the material, take notes and thoroughly understand the material prior to entering the quiz. Once the quiz has been accessed, a student may not exit and reenter the quiz. Set aside 60 minutes to take the quizzes. At 62 minutes the quiz will shut down as there is no opportunity to go beyond this time period. If a student enters the quiz and fails to complete it, there is no opportunity to retake the quiz. The quiz must be taken during the week it is available and cannot be completed at a later date unless the student requests additional time. See Late Policy Exceptions (Quizzes) above.

What is presented below is only an introduction to the projects. See Assignment Folder for full disclosure of projects.

Project 1: Starting an External Environmental Analysis (Week 2)

Purpose:

This project is the first of four projects. This project is the first part of an external environmental analysis of a strategic management plan. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its competitive position in the 21 century’s (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.

Completing a company overview and assessing the general environment is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an a Company Overview and then complete a PESTEL analysis.

In this project, you are presenting a report document. The expectation is that the report provides the level of details to help the audience grasp the main topics and to understand the General Environment.

Skill Building:

In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.

Outcomes Met With This Project:

utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business and human resource management;

Project 2: Tool Analysis (Week 4)

Purpose:

This project is the second of four projects. It also represents the second part of the external environmental analysis that is part of a strategic management plan. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its competitive position in the 21 century’s (rapidly evolving/shifting/changing), uncertain hyper-competitive business environment.

st

st

5 of 11

Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This project provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in a partial SWOT (OT), Porter’s Five Forces, External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

In this project, you are presenting a report document. The expectation is that the report provides the level of details to help the audience grasp the main topics and to understand and complete the External Environmental Analysis.

Skill Building:

In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.

Outcomes Met With This Project:

utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business and human resource management; analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan

Project 3: Internal Environmental Analysis (Week 6)

Purpose:

This project is the third of four projects. Students will perform an internal environmental analysis using the tools and concepts learned in the course to date. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Students also have the opportunity to review an organization’s objectives and goals and the key functional areas within the organization. Performing an internal environment analysis helps assess a firm’s internal resources and capabilities and plays a critical role in formulating strategy by identifying a firm’s strengths to capitalize on so that it can effectively overcome weaknesses.

Skill Building:

In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business.

Outcomes Met With This Project:

utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management; analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan.

Project 4: Strategy Selection, Implementation and Evaluation (Week 8)

Purpose:

This project is the last of four projects. You will generate a pool of alternative strategies, evaluate these alternative strategies, and select the best strategy using the tools and concepts learned throughout the course. You will develop implementation plans, evaluative plans to control the implementation process, and plan for post-evaluation measures. You will also draw from previous business courses to develop an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.

Skill Building:

In this project, you are building many different skills including research, critical thinking, writing and developing analytical skills related to various financial analysis tools and strategy tools used in business. You will select optimal strategies, design how to implement and evaluate the implementation process of the optimal strategies.

6 of 11

Outcomes Met With This Project:

Examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically; Integrate ideas, concepts, and theories from previously taken functional courses including, accounting, finance, market, business and human resource management; Analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to revise a current plan or write a new plan and present a strategic plan; Evaluate the outcomes of identified strategies to determine their success and impact on short-term and long-term objectives.

 Academic Policies ACADEMIC INTEGRITY

University of Maryland Global Campus (UMGC) has adopted a Philosophy of Academic Integrity (https://www.umgc.edu/current- students/learning-resources/academic-integrity/philosophy.cfm)to guide the university’s commitment to a culture of academic integrity and authentic education encompassing a set of dispositions and behaviors that are socially beneficial, educationally critical, and professionally necessary.

All members of the University community must maintain the highest level of integrity across the academic experience. For students, intellectually honest academic work represents independent analysis, acknowledges all sources of information that contribute to the ideas being explored, and ensures the ability to engage in life and work authentically. Your instructor is your primary resource for how to uphold the highest ethical standards in the context of this course’s specific requirements.

Your instructor and other UMGC staff may use Turnitin or other technology resources to support the development and assessment of authentic student writing. To learn more about Turnitin, the feedback it provides, and your options regarding the inclusion of your work in the Turnitin database, visit University guides for Turnitin at sites.umgc.edu/library/libresources/turnitin.cfm (https://sites.umgc.edu/library/libresources/turnitin.cfm) and https://sites.umgc.edu/library/libresources/turnitin.cfm#studentcopyright (https://sites.umgc.edu/library/libresources/turnitin.cfm#studentcopyright).

Additional resources to support you in authentic learning are available at umgc.edu/academicintegrity (https://www.umgc.edu/current-students/learning-resources/academic-integrity/index.cfm).

CLASSROOM CIVILITY

Students are expected to work together cooperatively, and treat fellow students and faculty with respect, showing professionalism and courtesy in all interactions. Please review the Code of Civility for more guidance on interacting in UMGC classrooms: https://www.umgc.edu/students/support/studentlife/conduct/code.cfm (https://www.umgc.edu/students/support/studentlife/conduct/code.cfm).

POLICIES AND GUIDELINES

UMGC is committed to ensuring that all individuals are treated equally according to Policy 040.30 Affirmative Action, Equal Opportunity, and Sexual Harassment (https://www.umgc.edu/administration/policies-and-reporting/policies/administration- policies/affirmative-action-and-equal-opportunity.cfm).

Students with disabilities who need accommodations in a course are encouraged to contact the Office of Accessibility Services (OAS) at accessibilityservices@umuc.edu, or call 800-888-8682 or 240-684-2287.

The following academic policies and procedures apply to this course and your studies at UMGC.

7 of 11

https://www.umgc.edu/current-students/learning-resources/academic-integrity/philosophy.cfm
https://sites.umgc.edu/library/libresources/turnitin.cfm
https://sites.umgc.edu/library/libresources/turnitin.cfm#studentcopyright
https://www.umgc.edu/current-students/learning-resources/academic-integrity/index.cfm
https://www.umgc.edu/students/support/studentlife/conduct/code.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/administration-policies/affirmative-action-and-equal-opportunity.cfm
mailto:accessibilityservices@umuc.edu
150.25 Academic Dishonesty and Plagiarism (https://www.umgc.edu/administration/policies-and-reporting/policies/academic- affairs/dishonesty-plagiarism.cfm) – The University expects all members of the university community—students, faculty, and staff—to share the responsibility and authority to report known acts of academic misconduct. Report suspected academic misconduct to your instructor. All cases of academic misconduct will be addressed in accordance with Policy 150.25.

This policy also states that faculty may determine if the resubmission of coursework from previous classes (whether or not taken at UMGC), partially or in its entirety, is acceptable or unacceptable. Faculty communicate these expectations to students in writing. If you are unclear about the reuse of your prior work, consult with your instructor.

151.00 Code of Student Conduct (https://www.umgc.edu/administration/policies-and-reporting/policies/student-affairs/code-of- student-conduct.cfm)

170.40

170.41

170.42

The following policies describe the requirements for the award of each degree:

Degree Completion Requirements for the Graduate School (https://www.umgc.edu/administration/policies-and- reporting/policies/academic-affairs/graduate-school-degree-completion-requirements.cfm)

Degree Completion Requirements for a Bachelor’s Degree (https://www.umgc.edu/administration/policies-and- reporting/policies/academic-affairs/bachelors-degree-completion-requirements.cfm)

Degree Completion Requirements for an Associate’s Degree (https://www.umgc.edu/administration/policies-and- reporting/policies/academic-affairs/associates-degree-completion-requirements.cfm)

170.71 Policy on Grade of Incomplete (https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/grade- of-incomplete-policy.cfm) – The mark of I is exceptional and considered only for certain courses. Students who have completed 60% of their coursework with a grade of B or better for graduate courses or C or better for undergraduate courses and request an I before the end of the term. The mark of I is not available for noncredit courses.

170.72 Course Withdrawal Policy (https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/course- withdrawal.cfm) – Students must follow drop and withdrawal procedures and deadlines available at https://www.umgc.edu/ (https://www.umgc.edu/) under Academic Calendar.

130.80 Procedures for Review of Alleged Arbitrary and Capricious Grading (https://www.umgc.edu/administration/policies-and- reporting/policies/academic-affairs/capricious-grading-review.cfm) – appeals may be made on final course grades as described herein.

190.00 Intellectual Property (https://www.umgc.edu/administration/policies-and-reporting/policies/research/intellectual-property.cfm) – All university faculty, staff, and students must comply with University guidelines on the use of copyrighted material. Uploading UMGC or faculty copyrighted material without authorization degrades and corrupts the integrity of the teaching and learning experience and is a potential violation of UMGC policy and copyright law. You must obtain permission to post UMGC or other’s copyrighted material to third-party websites, including social learning network sites. UMGC reserves the right to take appropriate action to remove copyrighted material uploaded without authorization.

205.06 Calculation Of Grade-Point Average (GPA) for Inclusion on Transcripts and Transcript Requests (https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/grade-point-average-calculation-for- inclusion-on-transcripts-and-transcript-requests.cfm) – Note: Undergraduate and graduate courses have different Grading Policies. See Course Syllabus for Grading Policies.

270.00 Acceptable Use (https://www.umgc.edu/administration/policies-and-reporting/policies/fiscal-and-business-affairs/acceptable- use.cfm) – The security of the online classroom is critical to ensuring a strong culture of academic integrity and authentic education at the University. It is a violation of the University’s policies for anyone to share logon, password, and any other secure information about a UMGC online account, including credentials required to access the online learning environment.

GRADING

According to UMGC’s grading policy, the following marks are used:

8 of 11

https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/dishonesty-plagiarism.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/student-affairs/code-of-student-conduct.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/graduate-school-degree-completion-requirements.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/bachelors-degree-completion-requirements.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/associates-degree-completion-requirements.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/grade-of-incomplete-policy.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/course-withdrawal.cfm
https://www.umgc.edu/
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/capricious-grading-review.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/research/intellectual-property.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/academic-affairs/grade-point-average-calculation-for-inclusion-on-transcripts-and-transcript-requests.cfm
https://www.umgc.edu/administration/policies-and-reporting/policies/fiscal-and-business-affairs/acceptable-use.cfm
Undergraduate Graduate

A 90-100 90-100

B 80-89 80-89

C 70-79 70-79*

D 60-69 N/A**

F 59 or below 69 or below

FN Failure-Non attendance Failure-Non attendance

G Grade Pending Grade Pending

P Passing Passing

S Satisfactory Satisfactory

U Unsatisfactory Unsatisfactory

I Incomplete Incomplete

AU Audit Audit

W Withdrew Withdrew

* The grade of “B” represents the benchmark for graduate courses. Students must maintain a Grade Point Average (GPA) of 3.0 or higher. Classes where final grade of C or F places a student on Academic Probation must be repeated. ** UMGC does not award the grade of D in graduate courses.

COURSE EVALUATION SURVEY

UMGC values its students’ feedback. You will be asked to complete an online evaluation toward the end of the term. The primary purpose of this evaluation process is to assess the effectiveness of classroom instruction in order to provide the best learning experience possible and make continuous improvements to every class. Responses are kept confidential. Please take full advantage of this opportunity to provide your feedback.

LIBRARY SUPPORT

Extensive library resources and services are available online, 24 hours a day, seven days a week at https://sites.umgc.edu/library/index.cfm (https://sites.umgc.edu/library/index.cfm) to support you in your studies. The UMGC Library provides research assistance in creating search strategies, selecting relevant databases, and evaluating and citing resources in a variety of formats via its Ask a Librarian service at https://www.umgc.edu/library/libask/index.cfm (https://www.umgc.edu/library/libask/index.cfm).

EXTERNAL LINK DISCLAIMER

This course may contain links to external sites neither owned nor maintained by UMGC. UMGC bears no responsibility for the accuracy, legality, or content of external sites or for that of subsequent links. In addition, the terms of use, security policies, and privacy policies may differ from those of UMGC. Contact the external site for answers to questions regarding its content, terms of use, and policies.

LEARNING MANAGEMENT SYSTEM SUPPORT

Those requiring technical assistance can access Help@UMGC Support directly in LEO under the Help menu. Additional technical support is available 24 hours a day, seven days a week via self-help and live chat at https://www.umgc.edu/help/ (https://www.umgc.edu/help/) or by phone toll-free at 888-360-UMUC (8682).

SYLLABUS CHANGES

9 of 11

https://sites.umgc.edu/library/index.cfm
https://www.umgc.edu/library/libask/index.cfm
https://www.umgc.edu/help/
All items on this syllabus are subject to change at the discretion of the Instructor and the Office of Academic Affairs.

 Class & Assignment Schedule

SESSION TOPIC ASSIGNMENTS

Week 1 Introduction to Strategic Management

Week 1 Readings

Week 1 Discussion

Week 2 The External Environment Assessment

Week 2 Readings

Project 1

Week 3 Internal Environment Assessment

Week 3 Readings

Quiz 1

Work on Project 2

Week 4 Business Level Strategy Week 4 Readings

Quiz 2

Project 2

Week 5 Competing in International Markets and Selecting Corporate Strategies

Week 5 Readings

Quiz 3

Work on Project 3

Week 6 Executing Strategy Through Organizational Design

Week 6 Readings

Project 3

Week 7 Business Ethics/Social Responsibility/Environmental Sustainability

Week 7 Readings

Week 7 Discussion

Work on Project 4

Week 8 Evaluation and Control/ The Process

Week 8 Readings

Week 8 Discussion

Project 4 (Due Saturday)

Students can access their complete list of assignments and their corresponding due dates within the Assignments section of the classroom by navigating to the Assignments section of the class from the main navigation bar. Follow the link below, and then click Assignments, for a video demonstration on how to utilize this feature.

10 of 11

Assignments with full description and grading rubrics are also available under the Syllabus Module

Classroom Walkthrough Videos Link

Students also have access to a calendar tool on the course homepage within the classroom.

11 of 11

http://www.umgc.edu/students/leo/videos.cfm
BMGT 495 6384 Strategic Management (2205) BMGT-495
Faculty Contact
Course Description
Course Introduction
Course Outcomes
Course Materials
Grading Information
Project Descriptions
Academic Policies
Class & Assignment Schedule

What might cause the differences?

Question 1

Your team has been asked to test and document enhancements to a web application that allows buyers to purchase custom-printed canvas shoes. The tasks and dependencies are as follows:

  • Create a testing plan

Once the testing plan is ready, your team can:

  • Test the user interfaces
  • Test the database
  • Test the network
  • Write the documentation first draft

When the user interface tests are complete, you can:

  • Perform user testing—enlist some users to test the user interface

When the database and network testing are complete, you can:

  • Perform integration testing—network with the database

When the user testing of the user interface and the database testing are complete, you can:

  • Perform integration testing—database, network, and user interface

When all integration testing and user testing are complete, you can:

  • Perform system testing

Then you can:

  • Review and revise documentation

After all other tasks are complete, you can:

  • Obtain management approval

Duration estimates for the tasks:

a.

3 days

b.

10 days

c.

6 days

d.

7 days

e.

20 days

f.

5 days

g.

3 days

h.

2 days

i.

8 days

j.

4 days

k.

5 days

  1. Create a network diagram and a Gantt chart for the project tasks. Ask your instructor if you are permitted to use software such as Microsoft Project to help you prepare your diagrams.
    1. What is the planned duration for the testing project?
    2. What is the critical path for the testing project?
    3. For each task NOT on the critical path, calculate the amount of slack available.
    4. If the user testing of the user interface takes 15 days, what will the impact be on the project duration?

Question 2

Wedding cost estimation: Given the following information, calculate the estimated costs for a wedding with 250 guests and a bridal party of six, using the methods indicated. Show your work.
Note that members of the bridal party are already counted as guests, you don’t need to add them twice.

  1. Parametric estimate
  2. Bottom-up estimate
  3. Analogous cost estimate
  4. You will probably notice some differences in the estimated values. Are these differences significant? What might cause the differences? If you were estimating a significant project in the future, which method(s) would you use and why?

Wedding Cost Estimates

Item

Dollars

Groom’s brother’s wedding, last year, 175 guests, similar venue and style

$20,300

Catering

$65 per person

Photographer

$1,500

Rental of hall

$500

Clothing, bride

$2,000

Clothing, groom

$750

Flowers

$800

Other décor items

$500

Cake

$500

Gifts for bridal party

$80 each

Wedding planner

$2,000

Wedding planner’s estimate of typical cost for this kind of wedding

$10,000 plus $75 per guest

Question 3

Cost reimbursable contract calculation.

  1. A contract calls for a total payment of $800,000 with a guarantee. Essentially the contractor is guaranteed to make at least $200,000 above his costs. If the contractor can demonstrate his costs exceed $600,000, the project will pay the difference, with a $50,000 ceiling on the overage. The contractor demonstrates he spent $623,000. How much (gross) must the project remit to the contractor?
  2. Another option for the same contract has the contractor guaranteed to be paid his costs plus 20%, for costs that exceed $600,000. With the same initial assumption—guarantee of $800,000 gross payment (no requirement to itemize costs), but if the contractor can show that costs exceed $600,000, the project will pay $800,000 plus the costs that exceed $600,000, plus 20% of those excess costs, with a ceiling of $900,000 gross. The contractor demonstrates he spent $623,000. How much (gross) must the project remit to the contractor?
  3. Under option 3.2, at what dollar amount of total costs would the contractor be assuming all of the excess costs beyond that point?
  4. In which option did the project assume more of the risk of a cost overrun? Explain

Second Cup Case Study

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

CRUSHED: Why Second Cup Is in the Fight of its Life MARINA STRAUSS | RETAILING REPORTER PUBLISHED AUGUST 19, 2016 UPDATED NOVEMBER 12, 2017 Battered by big rivals, the coffee chain banks on a turnaround with spruced up stores and a strengthened franchise network As a 26-year veteran of Second Cup Ltd., Bob Riche had an insider’s view of the coffee pioneer’s triumphs and tribulations. The former Second Cup executive became its single largest franchisee, profiting as the company blazed the trail in Canada with upscale cafés and fancy brews, eventually dominating its field with nearly 400 stores across the country at its peak. But bigger rivals soon declared war. Starbucks Corp., Tim Hortons Inc. and McDonald’s Corp. opened thousands of restaurants and snared away customers and sales from Second Cup. By the end of 2014, Mr. Riche and his wife Debbie, with 18 franchised cafés between them, mostly in Toronto, went into bankruptcy, owing creditors $2.8million, according to government and court documents. At least five other Second Cup franchisees have also gone bankrupt or succumbed to other insolvency proceedings over the past few years, documents show, while dozens of others have abandoned their shops or were forced to leave, unable to keep afloat. “I didn’t have a location where there wasn’t four or five Starbucks surrounding me,” Mr. Riche said in an interview. “It was a never-ending battle.” Today, Second Cup is in the fight of its life, suffering losses, a dwindling stock price and a shrinking store count and market share. Under new leadership since early 2014, Second Cup is working to win back customers with a chic upmarket café redesign, fresh menu offerings, and a search for new franchisees who would be ready to invest potentially hundreds of thousands of dollars in its turnaround effort. As Second Cup tries to catch up, it is grappling with losing some of its top franchisees amid messy legal battles involving some former and current operators who say they can’t afford costly renovations and high rents.

 

 

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

At the same time, Second Cup faces an urgent deadline. A $5.99million debt facility is due on Jan. 1 and “based on expected cash flows from operations, the company will not generate sufficient funds from operations to repay the debt,” the company said in a filing last month. As a result, Second Cup said it is seeking alternative debt financing, the issuing of equity, or “other strategic alternatives,” which is often code for selling a company. In a bid to revive the chain, Michael Bregman, owner of Second Cup in its heyday of the 1990s, returned as chairman at the end of 2013 after having left more than a decade earlier. His investment firm, Tailwind Capital Inc., bought a 5-per-cent stake in the chain while a board-of- directors shakeup led to a number of his allies, including Alton McEwen, a former chief executive officer of Second Cup, being appointed as board members. In early 2014, the chain named as CEO Alix Box, a former executive at Starbucks and, more recently, luxury fashion retailer Holt Renfrew & Co. After introducing a sleek new café prototype in downtown Toronto, she set out a three-year business plan to reinvigorate Second Cup. But she’s already a year behind in reaching her goals, she said in an interview. “It’s taking a little bit longer than I’d like, for sure,” she said. “But we’re still focused on revitalization of the network. … We have ambitious goals. … When you go through change like this, I think we can agree, not everyone is going to embrace it, and some didn’t want to embrace the changes, and many did.” Some former and current franchisees say the company expects them to pay too much for the new “café-of-the-future” prototype. Some have also complained that Second Cup negotiated overly high lease rates for them and didn’t disclose enough information about the company’s problems before they signed on. These and other issues are the subject of a number of the legal disputes. Mr. Bregman insists Second Cup can solve its issues and has the means to execute a comeback. “The company has the capacity to see its way through this strategic plan,” he said in an interview. “This company was not in good shape. It is immensely better today than it was two years ago. But it’s not where it needs to be. There’s a lot more work to do.” The number of legal spats with franchisees and delinquent royalty fee payments has declined from two years ago, Mr. Bregman said. (Second Cup doesn’t disclose those figures.) And its balance sheet is stronger than two years ago, with less debt, he said.

 

 

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

Second Cup has been in retreat for years. Its café network fell to 310 stores at the end of last year, while system-wide sales dropped to $175-million in 2015 from $182.8-million in 2014 and $191million in 2013. The company has posted persistent losses, including a loss of $441,000 in the second quarter as same-store sales slipped 1.3 per cent. Second Cup’s stock price has also taken a beating. It has fallen more than 30 per cent this year, closing at $2.37 on the Toronto Stock Exchange on Friday. Lou Brzezinski, a partner at law firm Blaney McMurtry who handles insolvency cases, said Second Cup’s latest financial statements underline its problems, even though its debt has been reduced from a couple of years ago. “The bankruptcy of franchisees in the number that they occurred in the last several years would cause concern to any franchise network,” Mr. Brzezinski said. As a reflection of a festering dissatisfaction among some franchisees, a former operator recently set up a Facebook page called “Canadian Franchisee Nightmare Association.” In posting Second Cup’s second-quarter results, it warned, in capital letters “do not buy a Second Cup franchise!!” Kathy Wilkes, who launched the Facebook page and is also locked in legal battles with Second Cup over her former Hamilton café and her $60,000 of debts, said in an interview that the company is failing to support franchisees. Her complaints caused Ian Roher, a lawyer for Second Cup, to post on the Facebook page a warning “against engaging in further defamatory or otherwise actionable conduct.” Against this tense backdrop, Ms. Box is determined to revive Second Cup. She said the company is seeking franchisee feedback more than ever while lowering their fees. “We said right from the beginning that this turnaround is ambitious,” Ms. Box said. “This wasn’t just a few little tweaks. We’re fundamentally turning around a ship that had lost its way.” What went wrong For years, Second Cup was the go-to premium coffee chain in Canada. But Starbucks, Tim Hortons and McDonald’s had their own big plans in the 2000s. Starbucks blanketed the country with highly concentrated locations; Tim Hortons also expanded its store base along with a broader menu; and McDonald’s began to focus increasingly on coffee, touting a premium brew.

 

 

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

“I knew that we could do amazing things with coffee here,” John Betts, CEO of McDonald’s Canada since 2008, said in a recent interview. He had overseen the strategy at the U.S. parent and was intent on bringing it to this country, along with heavy promotions and free coffee. Starbucks, which launched its first café outside its U.S. home base in Vancouver in 1987, had a North American mantra in the late 1990s to hit 2,000 cafés by the year 2000 – “2,000 by 2000” – from 1,400, said Roly Morris, a former Starbucks executive. By the early 2000s, Starbucks signalled its rising focus on the Canadian market by naming its first president here rather than running the operations from south of the border, he said. “The infrastructure was put in place to pave the way for growth.” Today, with estimated annual sales of more than $1-billion in Canada, “Starbucks continues to experience strong growth,” Rossann Williams, president of Starbucks Canada, said in an e-mail. While the Seattle-based company doesn’t break out its Canadian results, same-store sales in its key international business, led by Canada, Britain and Australia, rose 2.6 per cent in its latest quarter, the U.S. parent reported. Tim Hortons, for its part, saw sales at stores open a year or more rise 2.3 per cent in its second quarter. Second Cup, meanwhile, has lagged. According to market researcher NPD Group, the chain’s share of Canada’s coffeechain traffic has fallen to just 0.5 per cent with its 300 or so stores. It’s now far behind its three big rivals in Canada: Starbucks has 1,378 cafés, Tim Hortons runs 3,692 coffee shops and McDonald’s has 1,439 restaurants (most of them with a McCafé counter). Jean-Pierre Lacroix, president of retail consultancy Shakatani Lacroix, which counted Second Cup as a past client, said its franchise structure is part of its problem: The quality of operators is inconsistent. And with its declining performance, Second Cup struggles to attract top talent to run its cafés while Tim Hortons gets the pick of the candidates, he said. Starbucks, in contrast, has more control over its operations because most of its cafés are company-owned. In 2004, Second Cup was converted to an income trust, whose business model concentrates on returning profits to unitholders rather than using the money to expand a business. As rivals rushed to add more cafés, Second Cup was a sleepy player, Mr. Lacroix said. Starbucks had the allure of being a foreign player and, years later, became an early developer of popular mobile payment options, Mr. Lacroix said. The sheer size of Second Cup’s powerful competitors and their many locations is tough to compete with. “Coffee, to a certain degree, is convenience-driven,” he said. “You’re not going to go an extra four blocks to go to a Second Cup if you’re walking by four Starbucks.”

 

 

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

The fast-food business is also driven by new menu offerings, and Second Cup fell behind on that front as well, said NPD Group executive director Robert Carter. It didn’t sell as many high- margin, blended coffees as Starbucks or come up with as many new menu items, he said. Now Second Cup has a hard time getting franchisees to invest in the new prototype, Mr. Carter said. The remodelling of the flagship in downtown Toronto cost about $1-million, although subsequent remakes are less than $500,000, Ms. Box said. “A lot of franchisees have just walked away,” Mr. Lacroix said. Franchisee problems The outspoken Ms. Wilkes had launched her café in the Hamilton suburb of Stoney Creek in early 2013 and left almost two years later, awash in more than $165,000 of red ink and unable to find a buyer, according to court documents. Second Cup had terminated her franchise agreement and taken over her café after she racked up almost $92,000 in unpaid rent, royalties and other fees, the company said in a filing. She sued the company for failing to disclose accurate information to her about the chain, failing to support her by negotiating rent breaks and failing to relocate her café at no cost to her, the documents say. Second Cup rejected her allegations and countersued, accusing Ms. Wilkes of spreading false or defamatory information, filings say. She tried to mobilize other franchisees to launch a class-action lawsuit against the company, but it never got off the ground. Others, who didn’t want their names used, said they couldn’t afford the $300,000 to $500,000 to renovate (although Ms. Box said in some cases the amount is lower), and didn’t renew their franchise agreements. “It felt more like starting over than reinvesting in a business,” said one franchisee who left this year. Jack Ahmed, a Second Cup franchisee in Montreal for 21 years who operated as many as 15 cafés, faced a different situation. In 2011, he and Second Cup agreed to relocate one of his cafés in the coming years but by 2014, under new leadership, the company expected him to pay between $800,000 and $1-million – up to double his budget – to renovate the new site, he said. He balked at paying the higher amount and the company sued him for breaching his franchise agreement. Last year, when the leases of two of his other cafés came up for renewal, Second Cup refused to renew them because of the pending litigation, his court documents said. He still has one café but its lease runs out early next year and he doesn’t expect Second Cup will renew it. “At this point in time, I do not believe in the future of Second Cup,” he said in an interview.

 

 

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

Long-time franchisees Mr. Riche and his wife had a thriving business until the recession hit in 2008 and competition stiffened, he said. By 2014, “we had no money for the new café concept” remodelling, Mr. Riche said. Their franchise business went into bankruptcy and they took jobs at Second Cup’s head office, although they have since left. “Second Cup is stuck between three monsters – McDonald’s, Tim Hortons and Starbucks,” he said. CEO Ms. Box said that when she arrived at the company in 2014, “it was a very messy situation” with financially challenged franchisees. Among them were Mr. Riche and his wife who “had built up large debt which we inherited … There was really no way out for them.” Second Cup has taken steps to help franchisees. The company two years ago cut staff costs at head office and reduced franchisees’ royalty fees to 7.5 per cent of their revenue from 9 per cent previously, while lowering their marketing fees to 2 per cent from 3 per cent. Currently, less than 3 per cent of franchisees are behind in their royalty payments, Mr. Bregman said. In the meantime, Second Cup is looking for franchisees to run its 29 corporate cafés, down from a peak of 47 last year. Its strategy is to return to an “asset light” model of converting corporate stores to franchises, thus shifting costs to franchisees. Second Cup’s second-quarter loss wouldn’t have been so large if it had had fewer corporate cafés, Ms. Box noted. She said the company’s latest franchisee survey shows optimism for the future and a feeling that “coffee central,” as she renamed head office, “is on the right track.” “In this business, you’ve got to have enthused and engaged owners that embrace change,” Ms. Box said. “If people don’t want to do that, then it is best for them to leave because not everyone does embrace the change.” As for the cost of remodelling, Mr. Bregman said it isn’t more expensive than past renovations or new store constructions. Ms. Box said the tab is less than $500,000, although she did not provide specific amounts. “We take a very customized approach to each renovation so it’s not possible to provide you a range. They all vary.” So far, Second Cup has launched 14 cafés with the prototype redesign modelled on the one at King Street West and John Street in downtown Toronto. It enjoyed a 48-per-cent sales lift in its first year and is “cash flow profitable,” she said. Already, Ms. Box is making changes to the prototype that can reduce renovation costs. The once highly touted “slow bar” and high-tech Steampunk coffee brewing machine are no longer

 

 

Strauss, M. (2016, August 20). Crushed: Why Second Cup is in the fight of its life. The Globe and Mail. Retrieved from https://www.theglobeandmail.com

features in all the renovations, she said. But the chain is introducing new coffee blends (Batch49) and FroCho frozen hot chocolate flavours, such as salted caramel, as well as new breakfast offerings, such as a $4.25 egg white, pesto and Swiss cheese sandwich on naan bread, now in about half of its cafés. More than 20 per cent of its sales are tied to its rewards program, which it launched in April of 2015. Despite the competitive forces against Second Cup, the company will tap the resilience that has kept it in business since 1975 as it seeks a turnaround. It is reducing the slide in its same-store sales. In the last quarter of 2015, it posted its first increase in that metric in 14 quarters and its first quarterly profit since 2012. It still has some prime sites, and some of them still attract crowds. “This is hard work,” Ms. Box said. “It’s a great challenge. We’re in this for the long game. We think we’re doing all the right things. We would love it to happen faster. But we’re not discouraged.”

DATA INFORMED DECISION ASSIGNMENT

Scenario

El Encanto logo

After you’ve worked for years as a manager at one branch of El Encanto, a state-wide chain of Mexican restaurants in Maine, the business has been sold. The new owner has a lot of energy and ideas! They have gone over financials and decided that, because your restaurant is doing the best, you get to lead the group of managers in an exploration of adding a table ordering system to the chain’s restaurants. The new owner has discussed with managers the value in using nonrational aspects of decision making, but understands that the group is used to more rational models. The owner requests that you use clear decision-making models of your choice to propose a decision about the addition of table ordering technology for El Encanto as a whole. The owner wants you to send an email to the group that includes showing your process of using two different rational decision-making models; additionally, they want you to explain how using a nonrational approach enhances the initial decision.

The managers know the new owner is considering adopting different technology options chain-wide, and though they are excited, they are also apprehensive. Not just one decision-making model is perfect for all circumstances, and your email gets to show that flexibility and wisdom. The rational models would have been used under the previous owner and are relatable to the current managers, but the non-rational concepts include aspects that pure data can’t account for. You will follow the same process for both rational models.

Man in suit behind the image of a question mark with several arrows leading away from it in different directions

 

Directions

First, choose at least two rational decision-making models appropriate to the scenario. Then, make the decision of which models best apply to the  decision-making details  in the supporting document. Using the tools or framework provided by the decision-making models, make an initial decision. Use a format that makes the most sense for this; different formats (e.g., flowchart, bullets) work better for different models. You will need to explain your decision-making rationale (process). Finally, you will need to include how irrationality, people, and other considerations change the output of one of the rational decision-making models.

· The managers are keenly interested in what information was included in the decision-making process and what you deemed extraneous. Make sure to include how you parsed the information into “important” and “not important” categories for both rational decision-making models.

· Label each step of both rational decision-making models as you apply them to the scenario. Additionally, clarify what information you are using, or what smaller decision is made in each step.

· Of particular interest to the managers will be your rationale for decision making and the process you used. To ensure the managers fully understand your process and decision, include the following:

· Describe places of convergence and divergence in the processes as well as, perhaps, the final decisions of each rational decision-making model.

· As needed for clarification, elaborate on the importance of the divergences and which model produced the best choice in your opinion, adopting one or more technologies—or not.

· Because your new owner believes in taking as many variables into account as possible, amend the initial “rational” decision in some way that shows nonrational decision-making factors were taken into consideration. Some possible enhancements may relate to time, scope, or cost. While working, closely consider the following:

· Include whether there is information needed that is not provided, and how that may influence the decision.

· Include any discrepancies between one or both rational decision-making models and the more flexible nonrational models.

· Include what aspects you considered that weren’t included in the rational models.

 

What to Submit

Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

Email to Managers In attachments, show two rational decision-making models with the specific steps labeled, as well as an elaboration of your thought process with each step and the inclusion of nonrational decision-making factors. This should be a professional email giving a broad overview of your process as well as the final proposed decision.