Marketing Data

In this unit, you took a virtual field trip through an interactive activity to learn about publicly available sources of data that are useful for marketers. Discuss what you learned on the field trip, and identify at least three ways marketers can use the data available on these websites to better understand their target markets.

Then, search the Internet and locate at least one additional website with free data that might be helpful for marketing managers. Provide the name of the company hosting the site and the URL. In addition, address the following questions:

· How can marketers use this data to make marketing decisions?

· What are some possible limitations of the data available on the website? How can marketers overcome these limitations?

The following articles will help you get started in your thinking about sources of marketing data:

· Beesley, C. (2016, March 8).  Conducting market research? Here are 5 official sources of free data that can help [Blog post].  Retrieved from https://www.sba.gov/blogs/conducting-market-research-here-are-5-official-sources-free-data-can-help

· Beesley, C. (2016, September 9).  Free sources of market data and how to use that data for business planning [Blog post].  Retrieved from https://www.sba.gov/blogs/free-sources-market-data-and-how-use-data-business-planning

Analytical Questions for Writing Assignment #4, Video, “Civilians at War, 1936-1945”

Link

The Century: America’s Time, “Over the Edge, 1936-1941”

Link

External Resource

The Century: America’s Time, “Civilians at War, 1936-1945

After watching the video linked on D2L answer the “analysis” portion of this writing assignment by answering the questions below:

1. Much of the conduct of the nations involved in World War II derived from extreme forms of militarism and ideological fanaticism. Compare Japanese and German racial ideology, begin specific in terms of how they were similar AND different.
2. “The United States was justified in dropping atomic bombs on the Japanese cities of Hiroshima and Nagasaki” True or False? Why? In your answer, acknowledge the perspective of the other side of the argument and explain why your argument is better.

Writing Requirements

• As a requirement for the course, you will complete SEVEN writing assignments based on course readings and selected videos that you will view outside of class time.
• I will average the grades on your responsive writings and that score will count as 50% of your final average for the class.
• Each writing assignment must be a MINIMUM 500 words, typed and double-spaced, AND conform to the format outlined below. You CANNOT use a font that is larger than 12 point (I’d recommend Times Roman). Many students find that they can and want to write much more.
  • If your paper fails to meet this MINIMUM REQUIREMENT, you will receive a 0 for the assignment.
• You SHOULD NOT AND CANNOT do any outside research to complete these assignments. Papers will be subject to originality analysis by Turnitin.com. If Turnitin.com shows that you have included outside resources, then you will receive a 0% for that paper.

Submission Process

• You will submit the six responsive writings in the appropriate folder in the D2L “Assignments” feature.
• If you use the Pages program on a Mac, please submit your work as a PDF or Word document. D2L will not read a Pages doc.
• I will post your grades and my comments through D2L.

Paper Format

• Part 1:
  • Head this part, “Summary.” Because you are submitting electronically, you do not need a formal heading with you name, my name, the class, etc. Just put the heading at the top and begin writing.
  • On this page, you should summarize the general content of the reading or video. You need to demonstrate to me that you have read/watched the assigned content in its entirety.
• Part 2:
  • Head this part, “Analysis.”