attached is : sample executive summary and the case scenario
Resources: Stakeholder Responses to Organizational Change Scenario and the Sample Executive Summary (Both attached below)
Read the Stakeholder Responses to Organizational Change document.
Create three additional facts of your choosing to add to the above scenario for purposes of this assignment.
Prepare an Executive Summary for Harry and Rosalie on how you, as Human Resources Director, want to make them aware of these change issues and how you will handle the various stakeholder responses to the new anticipated change.
Write a 700- to 1,050-word Executive Summary in the third person voice and address the following:
- Identify the existing psychological contract for Josh Raymond and Griselda Lopez. In what ways will the change disrupt the existing psychological contracts? Given the individuals and the context, what reactions do you anticipate?
- Identify the different phases of change that Josh Raymond, Griselda Lopez, and all other stakeholders are going through and will go through.
- Identify strategies that you, as Human Resources Director, can use to help Josh Raymond, Griselda Lopez, and the other stakeholders work their way through the different phases.
- Identify strategies that change leaders have used, or could use, to help people work their way through the different phases.
Use tables, figures, models, or diagrams to aid in explaining the change issues or strategies discussed in the Executive Summary.
Use organizational change terminology consistent with what is used in your text.
Use a minimum of two peer-reviewed sources other than the Organizational Change text.
Format the assignment consistent with the Executive Summary sample, but use APA guidelines for your reference page.
Executive Summary
The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report.
An executive summary differs from an abstract. Readers use an abstract to
decide whether to read the complete document. They read an executive summary to obtain information without having to read the report in full.
The executive summary should be written as a document that can stand on its own and is usually written on one or two pages, depending on the length of the report. It restates the purpose of the report and describes any results, conclusions, or recommendations made in the report so that the reader understands the reasons for the conclusion or recommendations. Acronyms, symbols, and abbreviations must be written out. Tables and figures in the report should not be referred to by number in the executive summary. The audience for an executive summary is receptive to the message, so the writer should assume that the audience wants to know and understand the message. It is written in a formal tone using an impersonal style and eliminating first person pronouns (I, we, our, etc.). Use the following guidelines when writing an executive summary:
• State clearly the purpose of the report. • Present the major points in the same order they are written in the report. • Summarize the results, conclusions, or recommendations made in the report. • Write headings, as needed, for clarity, but word headings differently from the
headings used in the report. • Format the executive summary the same way as the complete report.
Following is an Executive Summary of a report prepared by Sonoma Consultants
for Jones Williams, a stock brokerage firm that specializes in long-term, stable investments for an upscale client base. Sonoma conducted a study of the most efficient means to recruit new investment clients to the firm.
There is no APA standard for the writing of an Executive Summary. APA is designed to prepare documents for publication, and does not provide requirements on the correct format or content of an Executive Summary. This sample is to provide basic guidelines for the writing of Executive Summaries, and in the event that the faculty member’s standards differ from the sample, the faculty member’s own standards will always prevail. February 2006
Center for Writing Excellence © 2008 Apollo Group, Inc. All rights reserved.
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Sample Executive Summary
Jones Williams’ stock brokerage clientele has remained static over the last few
years. At Jones Williams, aggressive recruiting techniques have been viewed in the past
as being unprofessional, and new clients have been obtained solely through referrals by
other clients. Since two young aggressive brokers have joined the firm, it is now a good
idea to implement recruiting programs to increase the client base. Sonoma Consultants
has identified the problem, defined the objective, investigated alternatives, and identified
the best solution to recruit new clients.
The problem is how to obtain new clients, and the objective is to increase the
broker commissions by increasing the client base. After reviewing the alternatives and
studying the market and successful recruiting techniques of other companies, Sonoma
representatives discovered that there are three choices for recruiting that could be
successful in bringing in new clients:
1. Free investment courses to individuals
2. Advertising in national and local publications
3. Informational services through large companies
The first two options were rejected for the following reasons:
• Providing free investment courses to individual investors could, in fact,
increase the client base. However, the investor with a small salary and
small percentage of income to invest would not do much to increase
broker commissions. The goal is to increase the number of commissions,
so the most appropriate scenario would be to attract large-scale investors.
Center for Writing Excellence © 2008 Apollo Group, Inc. All rights reserved.
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• Advertising in national and local publications might place a stigma on
Jones Williams because the firm has always been identified with upscale
clients and a stable investment portfolio. Advertisements in print media
could belittle the image of the firm and might even cause a loss of some of
the upscale client base.
Recruiting upscale clients through their companies would be the most profitable
and cost-efficient method for adding individuals to Jones Williams’ client list for the
following reasons:
1. These clients already familiar with the successful performance of Jones Williams
because the firm manages their retirement portfolios.
2. They have more disposable income to invest.
3. They are interested in stable, long-term growth, which is Jones Williams’ area of
expertise.
4. The percentage of income for executives to invest is higher than that of the small
investor.
Because Jones Williams currently manages multimillion dollar retirement
accounts for several major national companies, providing informational services to
employees of large companies where Jones Williams already has a presence would be the
best option to obtain new upscale business clients.
The process for recruiting this new client base is as follows:
• Develop marketing/informational tools for potential investors
• Provide an initial breakfast meeting for executives of the companies
whose retirement portfolios are managed by Jones Williams
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• Present reasons why using the same broker for both investment and
retirement accounts is practical and preferable to maintaining accounts
with more than one brokerage firm.
• Schedule one-on-one meetings with executives to present individual
investment plans.
• Schedule meetings with supervisors and lower-level employees to present
the same plan. This would cement a good relationship with management
because all company employees would be included in the campaign.
Although this approach will not provide as much commission as the large-
scale investors, it is a worthwhile effort to pursue to increase investors and
promote the reputation of the firm as a credible and knowledgeable source
in the investment world.
Using the above recruiting techniques will bring in two types of new clients: those
with substantial funds to invest and those with smaller amounts to invest regularly.
These new clients already have an investment philosophy that matches the firm’s
objective of providing long-term, stable growth for investors.
Center for Writing Excellence © 2008 Apollo Group, Inc. All rights reserved.
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