Design Biography

As entrepreneurs we can learn a lot from other entrepreneurs you have launched both successful and not-so-successful ventures. Understanding how these individuals started their companies, the challenges they faced/overcame, the risks that were taken, and the impact they’ve made is incredibly important for shaping our perspective on entrepreneurship.

The purpose of this project is to understand, analyze, and present the REAL story about how a real-life entrepreneur launched his or her startup. The project should go beyond the superficial storyline and dig deeper into the good/bad, mundane/notable, and easy/hard elements of their entrepreneurial journey in order to help us develop meaningful insights.

How do I select an entrepreneur?

  • – You can select an entrepreneur that relates to your class venture
  • – Think about entrepreneurs that created your favorite products and companies/brands
  • – Do More Faster also has lots of interesting entrepreneurs
  • – You can also select a local entrepreneur to interview in person
  • – It may or may not be someone you know personally
  • – Our entire judging panel consists of experienced, local entrepreneurs

Written Summary

The purpose of the written summary is to introduce the entrepreneur and share their story in an interesting way that demonstrates strong insights and analytical depth. The written summary should answer question such as (but not limited to):

  • – What did they accomplish?
  • – What factors led to their success/failure?
  • – What motivated the entrepreneur?
  • – What sacrifices were made and risks taken?
  • – What adversities/opportunities did they encounter?

The summary should be 750-1,000 words and double-spaced.

Due Feb 6th

Discuss what you can learn from this specific example when it comes to meeting your own goals.

Prompt B

Share your reaction to the statement: “Having so much information available about people is helpful in all situations and from every perspective.” What are the pros and cons?  Provide a specific incident of personal or professional content in your post that supports your analysis of the statement.  Please do not include names. Discuss what you can learn from this specific example when it comes to meeting your own goals.

Read two or more of your classmate’s postings from the Discussion question.

By Day 5

Respond with a supportive comment from your own experiences to two or more of your classmates.

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your classmates made.

Architecture And Design Class- Fallingwater Project- Frank Lloyd Wright

The second assignment is a 1,500-word Observation Essay that discusses the work in terms of close observation. Describe the work in detail. Discuss its program, site, spatial qualities, construction and materials. How is it used? Who built it, and who were its intended users? How does it relate to its physical context? Organize your observations hierarchically, so that your essay begins with the project’s most important details. Devote one paragraph to each important aspect of the work.

From style of writing, Chicago Manual Style or MLA.

I will add the first assignment that is tied to this project (falling water) so you can compare my style of writing. For this assignment, it’s required to only print sources, not internet-based sources. Also, do not reach conclusions or make arguments. Your focus and goal should be to clearly see the project, its physical gestures, its relationship to its surroundings, its impact, its context, its accessibility- to describe these qualities.

Fahringer, David C. “Preserving Bear Run: A 2000-Acre Conservancy for ‘Fallingwater.’” ​Landscape Architecture​, vol. 56, no. 1, 1965, pp. 38–40. ​JSTOR​, ​www.jstor.org/stable/44663641​. David Fahringer begins by providing insight into the surrounding landscape known as Bear Run nature reserve that encompasses the stunning masterpiece of the Fallingwater House building. He then briefly mentions the Kaufmann family, who were the ones responsible for the creation of Fallingwater — designed by Frank Lloyd Wright in 1935. At first, the lush sanctuary was meant to serve as a private residence for the wealthy Kaufmann family but it was later transformed into a public resource along with the 2000 acre natural reserve that surrounded the estate. The author then elaborates on the conservation efforts conducted by the Kaufmann foundation in conjunction with the Western Pennsylvania Conservancy to serve as a guarantee to safeguard the estate and preserve its condition for all of time. In addition, he then touches on the innate ability of Frank Lloyd Wright to have built such an impressive structure built into the landscape on top of waterfall, which was one of a kind for its time (1935) and even today it still stands as a mesmerizing piece of organic architecture. Gentle, Thom, and Victoria Jefferies. “Conservation of Furniture at Frank Lloyd Wright’s Fallingwater.” ​APT Bulletin: The Journal of Preservation Technology​, vol. 21, no. 3/4, 1989, pp. 55–61. ​JSTOR​, ​www.jstor.org/stable/1504296​. Authored by Thom Gentle and Victoria Jefferies, two conservators specialized in woodwork and furniture conservation, this piece of writing focuses primarily on a furniture conservation project conducted in the late 1980s (1989) with the purpose of restoring and preserving the interior furniture of the Fallingwater House that required extensive restoration work at the time of this publishing. Even though it would be difficult to maintain its originality, the conservators reassured how they would still maintain the harmonious atmosphere of the interiors of the edifice for what it was initially built for- to simulate a continuous space in nature with its horizontal emphasis. The authors then begin to break down how the project would be conducted. First , they provided a short review on where the restoration effort would take place. They focused on the different pieces of furniture that would need restoring, such as the free standing furniture, built in wood, and even water leaks that had contributed to the majority of the structural damage on the exterior of the residence. They also provided insight into the environmental obstacles that had played a key role in deterioration of the property such as the humid climate caused by the falls and the vast amount of natural light that permeated the residence. Moreover, after the restoration work was completed, the authors provided an evaluation on how certain conservation methods which included temperature/humidity control and natural light control could be applied for future preservation efforts on the property.

 

http://www.jstor.org/stable/44663641
http://www.jstor.org/stable/1504296

 

Brooks, H. Allen, and Edgar Kaufmann. ​Journal of the Society of Architectural Historians​, vol. 47, no. 4, 1988, pp. 430–431. ​JSTOR​, www.jstor.org/stable/990397. In this short excerpt, the author provides an overview of Edgar Kaufmann Jr’s remarks in his own book “​Fallingwater, a Frank Lloyd Wright Country House”. He highlights how Kaufmann elaborates on how Fallingwater House came to fruition. It all began with Kaufmann jr’s interest in becoming a painter, his studies in Europe, and his experience reading Wright’s “An Autobiography all which led to the inspiration of the Fallingwater project. The author further elaborates his analysis of the book by emphasizing on Kaufmann senior’s role in the implementation of his son’s idea to build his dream weekend retreat home. He further explains how Kaufmann jr had acted as an intermediary between his father and architect Frank Lloyd Wright by providing positive criticism into the abstract thought process of Wright that made the achievement of Fallingwater an executable piece of architecture. In addition, the author shines light into the unknown incongruencies between Wright and Kaufmann’s in respect to the design process that created a few obstacles along the way, such as redefining key pieces in the structural formation of the residence. To conclude, Brooks interprets how in his book, Kaufmann intends to positively accredit Wright’s work as revolutionary, such that in 1963 it was consigned to the Western Pennsylvania Conservancy as a historic house to accommodate the large volume of tourists who shared a sense of deep admiration for the project. “EDGAR J. KAUFMANN JR. AND THE FALLINGWATER LEGACY: The Dinner Recipes.” ​The Fallingwater Cookbook: Elsie Henderson’s Recipes and Memories​, by SUZANNE MARTINSON et al., University of Pittsburgh Press, Pittsburgh, PA, 2008, pp. 68–74. ​JSTOR​, www.jstor.org/stable/j.ctt155jn2m.11​. This passage from “​The Fallingwater Cookbook: Elsie Henderson’s Recipes and Memories” chronicles the relationship between Edgar Kaufmann Jr and Elsie Henderson, his longtime cook and confidant. It begins by outlining Kaufmann’s beginnings and how he had renounced to take over his parent’s successful business so he could pursue his professional calling as an art curator,college professor, among other passionate endeavours. But in the end, Kaufmann’s promoting of Wright’s work along with Fallingwater eventually became his life’s work. Furthermore, the author elaborates on Kaufmann’s particular way of managing the staff that cared for this estate after his parents’ death. She highlights his deep respect for his staff, which were predominantly African American and depicts his courteous nature in how he would interact with the staff. In addition, the passage also reinforces Kaufmann’s prioritization on keeping Fallingwater House intact and as original as possible while still allowing the public to experience the liberating feeling of what it was like to like in such a unique residence. All in all, this excerpt provided a personalized outlook on Kaufmann’s relationship with Elsie and how it correlates with the work behind the intrinsic nature of the Fallingwater building.

 

http://www.jstor.org/stable/j.ctt155jn2m.11

 

Jerome, Pamela, et al. “Fallingwater Part 2: Materials-Conservation Efforts at Frank Lloyd Wright’s Masterpiece.” ​APT Bulletin: The Journal of Preservation Technology​, vol. 37, no. 2/3, 2006, pp. 3–11. ​JSTOR​, www.jstor.org/stable/40004684. The authors of the journal begin by presenting a brief factual description of what Fallingwater has meant for the architectural community and its clear representation as a 20th century masterpiece. It provides a technical overview of the preeminent flaws that contributed to numerous restoration efforts of the property leading to the current one at the time of publishing. In then laid out a detailed interpretation of the material oriented restoration project conducted from 2001-2005 in four phases. Under the direction of WASA (Wank Adams Slavin Associates LLP, the authors place an emphasis piece by piece, on the different areas around the compound that needed restoration done. For instance, they accentuate on the leaks all around and how moisture penetration was one of the gravest eminent threats that contributed to the deterioration and its need for habitual conservation. Another concern was corrosion, particularly in the window/door casements made of steel due to damp environment. To conclude, after mentioning in great detail the amelioration techniques associated with the safeguarding of Fallingwater, the authors stressed how there still existed some concerns such as the paint that had remained unsettled for the future.

Detailed Description of Assignments and Projects- provided a full description of the assignment and what the grading will be based on.

Today in class, we reviewed the contents to be discussed within your “Methodology, Results & Analysis” document which should be emailed to me before class begins. You have several documents posted to Blackboard, which will help you achieve and high grade in the upcoming assignment:

1. Detailed Description of Assignments and Projects- provided a full description of the assignment and what the grading will be based on.

2. The Path to Writing a Professional Document- The table of contents maybe used as a checklist that you included all necessary professional writing elements.

3. Instructor’s Thesis- Refer to the Abstract, Table of Contents, Introduction, Methodology, Results & Analysis and Conclusion/Discussion along with the appendix.

4. Student Example- This is a very good sample of a document I received in the past which earned a high grade.

In order to demonstrate critical thought, please keep referring back to how each of the results of the survey will affect the further development of the proposed invention.