Assignment 3: Kotter Change Management Model

Due Week 6 and worth 140 points

Using the company that your instructor previously approved, apply Kotter’s eight (8) steps of change management to an HR situation you have selected for change. You will address all eight (8) of the Kotter steps, developing an action plan for each step. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, click here to view the “Student Video Assignment Submission” video tutorial in the “Creating a Presentation for Your Course” playlist.

Please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name – Managing Organizational Change

Tags: HRM560, Organizational Change

Description: First Name, Last Name – HRM560 Assignment 3 (Date Uploaded ex. 11-14-2014)

Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:

1. Ascertain how each of the steps applies to your specific organization.
2. Develop a strategy that illustrates how you would address each of the eight (8) stages of change:
   1. Establishing a sense of urgency
   2. Creating coalition
   3. Developing vision and strategy
   4. Communicating the vision
   5. Empowering broad-based action
   6. Generating short-term wins
   7. Consolidating gains and producing more change
   8. Anchoring new approaches into the culture
3. Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.

Note: If you choose to submit a video presentation, please also submit a one (1) page summary of your presentation.

If you choose the written paper, your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Compare theories of change management and select an appropriate theory for an organization change.
• Analyze diagnostic models relevant to various aspects of the change management process.
• Use technology and information resources to research issues in managing organizational change.
• Write clearly and concisely about managing organizational change using proper writing mechanics.
• Identify organizational changes that link to vision.

 

Background information on the data you’ll be analyzing. 

• Introduction. The presentation of a series of digits orally by an examiner to an examinee is a common measurement typically referred to as Digit Span in many intelligence measures. In the majority of these intelligence tests, the researcher presents the digits to the examinee in an auditory format only, at which time the examinee repeats the digits back to the examiner. The rationale for this type of task is that it provides a good measure of short-term auditory memory and attention. Because the participant must orally recall the auditory information in the proper sequence, the digit span task is often described as a sequencing task (Sattler, 1992). This Numerical Memory experiment employs a similar format to Digit Span tasks found in assessment instruments, comparing the individual’s short-term memory for digits presented in an auditory versus visual format.
• Design. This study uses a within-subjects design comparing digit recall for numerical stimuli presented in an auditory and visual format. The independent variable in this study is the format in which the stimulus appears (auditory vs. visual), and the dependent variable is the length of the digit sequence that the research participant can recall.
• Stimuli. The stimuli for this study consist of numerical values ranging from 0 to 9. These numerical values are presented to the research participant in one of two formats: visual or auditory. The auditory digits (AD) are voice input recorded using Microsoft Window’s Sound Recorder. Each AD was edited down to approximately 1 second in duration with equivalent amplitudes. Using this procedure, 10 digits were approximately equivalent in length and intensity. The 10 visual digits (VD) were produced using an Authorware5 display icon. Each VD was produced in Times New Roman font in black text with a 175-font size. The display time for each VD was set for 1 second.
• Task. Each participant engages is two tasks. The participant is presented with either the VD or AD task, followed by the alternate task (AD or VD). The order of task presentation is randomized for each participant. Both the VD and AD tasks involve the presentation of a sequence of numbers presented in a random order. Each task begins with a sequence that is one digit in length. The length of the sequence increases by one digit after a level has been presented twice. Each sequence of digits presented to the participant is randomized and, therefore, unique. Research participants move to the next level of difficulty if they respond correctly to at least one of the two trails presented at each level. This process continues until the participants miss both trials at a given level, at which time participants will either complete the second task (AD or VD), or the experiment will be terminated.