Global Business

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Assignment 7 STEPS: Read about organizational structure and look at the chart information by clicking on the Org Structure button below. 1.Then decide what structure the two types of turbine companies have; Functional, Matrix, Divisional, Team or Networking, etc.? Explain what characteristics each company has that make you think it is the type you specified? 2.Go to the following site http://www.youtube.com/watch?v=wc1ZFTnSSVM to read about what the differences between a centralized and a decentralized company are. Now based on what you have learned and applying that to the two turbine companies, are they centralized or decentralized? What makes you think so? 3.Based on your answers to the questions above, discuss the differences of these two companies’ structures in a minimum of a two page paper in double spaced 12 pt. Times New Roman font format (not including a Title and Reference page). Make sure to cite any references that you use. Remember to address all checklist items in the PDF below. For details on your assignment click the Guidelines button below.

Describe The Administration Process

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Describe the administration process involved with a benefits program and how federal and state legislation plays a role in the process.

Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Hiring Temporary Workers In The United States

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There are many visa categories, some of which permit work on a temporary basis for non-U.S. citizens. An effective human resource director knows which visas are most helpful in which situations and how readily available the visas are from various countries. Most multinational firms will have a relationship with a law firm that manages the intricacies of the visa process, but HR is usually involved and an HR manager should have a general sense of what options are available for the hire of temporary workers.

In this assignment, consider how various visa regulations apply in the different scenarios below. The scenarios are mostly fictional and are provided to illustrate the principles in Unit 2. Please address the questions or topics of concern in each scenario in a one-page paper; your completed assignment should be a minimum of three pages. Also address the following points as they apply to all three scenarios:

  • Given what you know about the shortage of labor and skilled talent, consider how the laws and regulations limit or encourage cross-border employment.
  • What recommendations would you make to change, eliminate, or retain the current regulations?

Scenario 1

A small museum in the United States has just acquired a thirteenth-century painting from the Song Dynasty by a famous artist, Liang Kai. You may be interested in reading about him. He was known informally as Madman Liang. Your challenge is to get someone to restore the work to its original splendor. Research has located five people skilled enough to do this work properly. They all live in China and have families. What visa would be appropriate to hire one of these experts? The restoration project may take from one to three years. Indicate what, if any, additional information you would need to choose the best option.

Scenario 2

Your company has offices in the United States, France, and India. Recently a business decision was made to expand marketing to Indian Americans and French Americans. The marketing department wants to bring two senior people from your affiliate offices in France and India to the United States to help develop and implement this new effort. Select the one or more visa options for these temporary assignments and indicate what additional information you would need to choose the best option.

Scenario 3

It is clear that your company wants to expand its Latin American operations over the next ten years. It has adopted a long-term strategy of recruiting MBA students in the United States who are citizens of the Latin American countries where the company has a presence. The goal is to hire 100 students over the next two summers to work at your head office in a management training capacity. When the students graduate, they will be sent home to assume first-level management roles in your affiliate offices. How would you need to structure the employment relationship with the students in order to comply with the student visa regulations?

Compile your responses from all three scenarios. The responses for the scenarios should be brief, concise, and clear. Refer to the Hiring Temporary Workers in the United States Scoring Guide to ensure you have met all of the requirements of the assignment, and then submit it in the assignment area.

Change Format To Third Person Narrrative

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Cirino’s Café

 

 

Marketing Plan: Team A

 

 

 

 

 

 

 

 

 

 

Table of Contents

1. Executive Summary …………………………………………………………………..

2. Corporate Objectives…………………………………………………………….

3. Research and Analysis………………………………………………………..

3. 1 Historical Content……………………………………………………………

3.2 Market Analysis…………………………………………………………………..

3.3 Competitor Analysis………………………………………………………….

3.4 Industrial Analysis…………………………………………………………….

4. SWOT Analysis………………………………………………………………………

4.1 Strengths……………………………………………………………………………..

4.2 Weaknesses…………………………………………………………………………

4.3 Opportunities…………………………………………………………………………

4.4 Threats………………………………………………………………………………..

5. Marketing Audit…………………………………………………………………..

5.1 Current Marketing Strategy……………………………………………..…

5.2 Marketing Mix………………………………………………………………

6. Marketing Objectives………………………………………………………………..

7. Proposed Marketing Program……………………………………………………………

7.1 Service Strategy…………………………………………………………………….

7.2 Price Strategy……………………………………………………………………….

7.3 Promotion Strategy……………………………………………………………….

7.4 Process Strategy……………………………………………………………………

7.5 People and Place Strategy…………………………………………………………

8. Implementation…………………………………………………………………………

 

 

 

 

 

 

 

 

 

 

1.0 Executive Summary

 

In the bakery and café industry, Cirino’s Café provides the finest breads, pastries, cakes, sandwiches and coffee in the South River area by using high quality ingredients are prepared with love and care. The owner, Silvia Marcci, has taken her knowledge and experience in Portuguese specialties and created a café for everyone to enjoy. Cirino’s Bakery is formally known as Café Sical which was founded in 2008 by Maria Damas. On November 2, 2012, Silvia Cirino and her daughter Diana Meira acquired Café Sical and legally changed the bakery’s name to Cirino’s Bakery. They have not made the final decision on the trademark name. Aside from Silvia Cirino and her daughter Diana Meira, the bakery has two other full time employees and two part time employees. One of the full time employee’s is the pastry chef and the other three employees’ are baristas. This café is operated in South River, NJ and prides themselves on specialty pastries from their hometown in Portugal. They are known for they attention to detail, high quality of products, and genuine kindness to their customers. They offer personalized cakes for all occasions such as birthdays, anniversaries, religious events, and much more.

The bakery owners never had a marketing plan and are a “go with the flow” kind of company who is in desperate need of a marketing plan and strategy. While Team A works one on one with the client, Cirino Café, they will be implemented to use greater strategies than relying solely on word of mouth advertisement. We hope to catch prospective customers attention and make people aware that Cirino Café is an outstanding choice for all of your bakery, coffee, and quick meal service needs.

 

In order to make these potential customers aware of the business, we will be implementing the following marketing strategies:

· Business cards

· Café menus

· Mailing brochures

· Monthly raffles

· Free give-a-way with qualifying purchases

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2.0 Corporate Objectives

 

The main focus of Cirino’s Café is to provide consistency in each product and provide excellent service to each customer. The company strives to use the freshest and most authentic ingredients to produce the most delicious products to present. This business has moved a couple times and has changed business names as well and it is time to make something permanent and make people aware of who they are, that they are open for business, and they are here to stay and grow into the super-shop for all specialty needs. Word of mouth is the most valuable type of marketing and one slip can really hurt the small business. Cirino’s Café must make sure they are always doing their best with every move they make.

With this business, they need to increase the awareness that the café exists to gain new clients and turn their current customers into long-term customers. Although they are doing okay right now, the customers they have are never enough and they need to urgently build clientele to increase revenue.

Cirino’s Café needs to establish long term customers while bringing in new customers to the business. Cirino’s Cafe must not only establish these customers, but entice them to purchase more goods and try new things. Word of mouth will be necessary for this business since a local bakery recently went out of business. Within the next 5 years, Café Cirino would like to have goods being sold in grocery stores.

 

 

 

 

 

 

3.0 Research and Analysis

 

3.1 Historical Context

 

Cirino’s Bakery, conveniently located in South River, New Jersey, has been in business for approximately one year. The two owners, mother and daughter, have moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery and cafe for their clients to enjoy. This small business currently employs two full time and two part time employees to fill the positions to make the bakery run smoothly and efficiently. This café can service any necessary function from a small corporate meeting or party to a full service wedding vieneisse table. The two owners serve as the managers, book keepers, providers, and saleswomen.

Because of the nature of the work, this business is not generally affected by the change of season due to the constant need for baked goods, pastries, desserts, bread, and coffee. Cirino’s Café can assist anywhere from 30-60 customers a day.

Word of mouth is the pimary source that will get current customers to continue to use this bakeries service and to get new customers through the door to achieve long term customers. With Portuguese desserts not readily known by all ethnicities, there is little demand for baked goods of this type. Team A must assist and guide Cirino’s Bakery to expand their horizon to capture the business of Portuguese decent residents in the South River area along with other ethinicities as well.

 

 

3.2 Market Analysis

 

It is most important in Team A’s market analysis to identify elements that will demonstrate the ideal customer’s needs. This section will address the following influencing factors: Geographical, Demographics, Behavioral, and Psychographics.

Geographical

The geographical market is in Middlesex county and primarily South River residents who are readily accessible to the bakery and those within the surrounding area.

Demographics

The target market is the middle and upper class residents. Cafes and bakeries contain what we would call “luxury” items since they are not necessities of life. Cirino’s Café needs to capture the attention of those residents who will be able to spend the extra dollar to get high quality items.

Behavioral

Customers need to be aware of the quality of the product that will be above other competitors such as Shop Rite, A&P, Stop and Shop, Pathmark, and other competitors. Customers tend to get attached with one bakery and stay with the bakery even when they are not completely satisfied with them. Many also simply seek the lowest cost product to save money. By attempting to have prices in line with top competitiors, it will be easier to grab potential customers attention to gain more business.

 

Psychographics

The customers main intention is to purchase reasonably prices baked goods and to be completely satisfied with taste, quality, and visual appearance. Customers are always looking for the best price and quality for their dollar and it is time to give paying customers exactly what they want.

3.3 Market Analysis

 

Right now the target market is Portuguese decent residents who desire the authentic Portuguese breads, pastries, coffees, and other naturally expected bakery items. After achieving business from the Portuguese residents, the bakery will start aiming to capture business from other ethnicities.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4.0 SWOT Analysis

 

4.1 INTERNAL STRENGTHS

 

Cirinos bakery provides unique hand crafted products made from family recipes of their hometown in Portugal. These experienced owners are dedicating to providing delicious products using the finest ingredients. Currently the bakery has extended hours which other bakeries to not have.

4.2 INTERNAL WEAKNESSES

Internal weaknesses include not catering to prospective customers. They do not make wedding cakes and do not have common favorites such as American and Italian pastries. The also have a weak brand name because of the repetitive change in name and location. The products are highly perishable and items can not be saved for a couple days if unsold which is a loss of profit. The limited menu also only pertains to Portuguese cuisine lovers.

4.3 EXTERNAL OPORTUNITIES

Expansion of products will give the bakery great opportunity and will expand appeal with Italian pastries. In the future, the bakery owner may think about opening another bakery in a different location. There is potential for the bakery to provide food to local restaurants for sale such as bread, pastries, and desserts.

 

 

4.4 EXTERNAL THREATS

The threats of this business is that there are many competitors in area which are Portuguese bakeries which include European Bakery and Nossa Aldeia Portuguese Bakery & Deli. With the economic slowdown, customers have slowed down business and are not getting bakery luxuries as often. Food prices have also increased which means that bakery product prices have increased as well.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5.0 Marketing Audit

 

5.1 Current Marketing Strategy

 

5.2 Marketing Mix

 

Service- Cirino’s Café provides baked goods such as breads, pastries, sandwiches, coffees, juices, cakes, and pies for everyone of all ages and ethnicities to enjoy. Their specialty includes their signature Portuguese filling, “Ovos Moles.” This bakery is open seven days a week and the owners are always on the premises for your convenience. They offer custom cakes for you special needs and special directions to pertain to your flavor and appeal needs.

People- There is minimal staff yet all workers know the ins and outs of the bakery and their products. Staff is helpful and will be able to assist you with questions about products and how to make a customer order for your special needs.

Price- Price is based on the cost of the product and how much money it takes to product the product with a profit as well. Prices are kept at a competitive minimum to keep customers from going to competitors.

Promotion- Promotion material will be available and there will be special incentives. (Customer code)

Place- Business is being conducted at their South River Bakery location.

Process- As of right now, there is no database that is being used to keep track of raw material inventory, products in stock, products sold, or income. The credit card machine is still not in use. Those customers who rely on paying with a credit card are not able to purchase goods in the bakery that is costing them money.

 

 

6.0 Marketing Objectives

 

Bakery is concerned with the match between products and markets. Their niche market includes pastries, different rolls and bread, and unique Portuguese desserts, cakes, and pastries. The generate start up business must be to obtain all Portuguese decent customers and then move onto none Portuguese decent customers.

Cirino’s Café needs to establish long term customers while bringing in new customers to the business. Cirino’s Cafe must not only establish these customers, but entice them to purchase more goods and try new things.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7.0 Proposed Marketing Program

 

The place strategy is to make local residents aware of location. This bakery is located at a different location then before and there is a possibility that previous customers do not know that they have moved. Customers also need to be aware that there is a different owner. This will protect the new owner in case the previous customers did not like the previous owner. It is mandatory for the business owner to update business information on a daily basis, social media, and updated specials by computer and or smart phone.

 

 

 

 

 

 

 

 

 

 

 

 

 

8.0 Implementation

After the previously stated and explain strategies have been demonstrated and implemented, the affects will be shown on a regular basis. After time, all strategies will be improved from continuous repetition and Cirino’s Café will be closer and closer to meeting realistic goals.

8.1 Monitoring

A time frame should be set to make sure suggested strategies are bringing in new business that will turn into long term dedicated customers. Customer feedback will let the business owners know how they like the products, the prices of products, the staff, and overall appeal and happiness of giving business to Cirino’s Café.

8.2 Refining

To pertain to Cirino’s Café, all strategies can be changed or altered to properly tailor to the small business to obtain as many new customers as possible if the business feels the strategies are not working as good as they would like them to. This ongoing process must be continued every day and all staff members must be properly trained and informed of all changes no matter how big or small.

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