Describe the good or service and desired brand image.

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Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (good or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

  1. Provide an Overview/Executive Summary of the marketing strategy.
  2. Describe the good or service and desired brand image.
  3. Describe the target market, including buyer motivations, demographics, and psychographics.
  4. Describe the overall marketing strategy, including positioning strategy versus competitors.
  5. Describe a promotions and advertising campaign that includes a description of one advertisement.
  6. Recommend and describe a Public Relations campaign.
  7. Describe the use of an Internet marketing campaign, including web site and use of email.
  8. Describe a direct marketing campaign, including Customer Relationship Management.

The paper

  • Must be 6 to 8 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least four scholarly sources in addition to the course text, including a minimum of two from the Ashford University library.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment

 

 

Explain, using the example of anger, why the virtues are “dispositions?”

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please read the Nicomachean Ethics/Aristotle and answer the questions between lines, written in bold.

 

 

1.  Why is that?

 

2.  Summarize Aristotle’s account of what happiness for human being consists in.

 

3.  Summarize Aristotle’s account of the nature of moral virtue and how it is acquired.

 

4. ‘We should judge people not by how susceptible they are to “pleasure” but by what things they typically take pleasure in.’  Comment.

 

5. Explain, using the example of anger, why the virtues are “dispositions?”

 

6.  Using the example of courage, explain what Aristotle means by saying that a virtue is a mean (a middle point).

 

7. Summarize his account of this ‘prideful man’:  He is a midpoint between which two inferior type of people?

 

8. Explain the three types of friendship.

 

The Feminist Challenge, What was it and how did it affect Judaism?

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1

 

 

Answer the two questions that follow. (4 points each)

Then Submit to Blackboard under Assignment, Judaism

 

 

1. The Feminist Challenge, What was it and how did it affect Judaism?

All of the Rabbis at Temple Beth-el are women. What does that have to do the

with the Feminist Challenge?

What does the fact that the prayer books used at Temple Beth-el speak of Sarah as

well as Abraham and do not use he or she as a pronoun when speaking of God?

 

 

 

2. How can a just, all powerful, and loving God allow the human suffering of the Holocaust?

How did the prophets understand the destruction of the Temple and Jerusalem in

587 B.C.E. and 70 C.E ?

How do many of Jewish people see the Holocaust today?

What is said of God in Night?

 

 

 

Be sure to answer all questions in the above.

Customer Relationship Management

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Customer Relationship Management

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.