Examine how these factors influence the promotional strategies of your chosen company.

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I WILL NEED THIS ESSAY BACK NO LATER 4PM TOMORROW. FOLLOW ALL INSTRUCTIONS!!! 

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:

  • Briefly introduce the company you have chosen.
  • Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
  • Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
  • In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
  • Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting.

Create a PowerPoint presentation with 16 to 20 slides entitled Ethical and Professional Issues in Psychological Testing

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Create a PowerPoint presentation with 16 to 20 slides (not including the title and reference slides) entitled Ethical and Professional Issues in Psychological Testing. Your presentation must provide 2 to 3 slides for each of the required topics and include appropriate citations of your referenced sources. Separate reference slides, which follow APA formatting guidelines for a References page, must be included at the end of the presentation. You must create your own template and organize your presentation in the sequence provided. Do not use a font smaller than 20 pt. You are encouraged to insert relevant figures and graphics. Make sure to appropriately cite any images you use. If you include a table or figure from a journal article, cite it according to APA guidelines. The notes section of each slide must include the text for oral comments you would make while presentating the materials to a live audience.

References must be cited according to APA guidelines as outlined .For assistance with creating a visually engaging and readable presentation, you may review Garr Reynolds’s tips for creating presentations

The presentation must cover each of the following topics in the order presented below.

The Ethical and Social Implications of Testing

· Provide an overview and brief evaluation of the ethical and social implications of psychological assessment.

Professional Responsibilities

· Describe the responsibilities of both test publishers and test users.

Testing Individuals Representing Cultural and Linguistic Diversity

· Analyze and describe issues related to the testing of cultural and linguistic minorities.

Reliability

· Explain the common sources of measurement error and how measurement error can impact reliability.

Validity 

· Create a diagram or figure to compare the types of validity discussed in the textbook.

· Describe the extravalidity concerns related to testing.

· Review the articles by Fergus (2013), Kosson, et al. (2013) and Mathieu, Hare, Jones, Babiak, & Neumann (2013). Analyze the information presented in these articles on factor analysis and describe how it is used to validate the constructs of the instruments.

Clinical Versus Statistical Prediction

· Compare clinical and statistical prediction of mental health decisions based on the work of Ægisdóttir, et al. (2006) and Grove & Lloyd (2006).

Application One: An Ethical and Professional Quandry

· Select one of the Ethical and Professional Quandries in Testing from Case Exhibit 1.2 in your textbook and describe the ethical issues specific to the scenario you selected. Include an analysis of the relevant principles from Standard 9 in the APA Ethical Principles of Psychologists and Code of Conduct 

· Taking on the role of the psychologist or counselor in the chosen scenario, describe how you might respond to the challenge you selected and provide a brief rationale for your decision.

Application Two: Evidence-Based Medicine

· Summarize Youngstrom’s (2013) recommendations for linking assessment directly to clinical decision making in evidence-based medicine.

· Elaborate on each of Youngstrom’s recommendations by providing practical examples that illustrate the relevance of the recommendations in a clinical setting.

Application Three: Selecting Valid Instruments

· Create a research hypothesis or brief clinical case scenario in which you must select an instrument to measure intolerance for uncertainty.

· Use the information in the Fergus (2013) article to support which measure to use.

The presentation

· Must consist of 16 to 20 slides (not including title and reference slides) that are formatted according to APA style as outlined

· Must include a separate title slide with the following:

o Title of presentation

o Student’s name

o Course name and number

o Instructor’s name

o Date submitted

Job Application Cover Letter

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  • Completing this assignment will help you name and identify the skills and abilities that will move your career forward.

    Find a specific job opening posted online within the last 9 months. You will develop a Job Application Cover Letter (as though you were applying to that position) that highlights and emphasizes why you are the most suitable candidate for this position. For the purposes of this assignment, you can present yourself as a recent graduate if needed.

    Complete the cover letter on page 1 of the submission and then include a link to the job posting on page 2 (a copy and paste of the link is acceptable and the link must work). To compose the letter, use the general writing guidelines on pp. 277-278 in the text for structural and content guidance. Note: An example can be found on p. 250, Figure 13.8.

    The message should take the form of a business letter; however, you will submit your assignment to the online course shell.

    The job letter / application message must adhere to the following requirements:

    1. Content
      1. Highlight relevant background and job history information specific to the opening.
      2. Emphasize significant qualifications and exclude nonessential ideas.
    2. Format
      1. Follow proper letter formatting techniques per business letter format.
      2. Use an appropriate and professional greeting and closing.
    3. Style
      1. Use professional language.
      2. Paragraphs effectively developed and efficient. Note: Six (6) or seven (7) lines when possible.
    4. Mechanics
      1. Make sure there are no grammar or spelling errors.
      2. Eliminate wordiness and unclear sentence construction.

    Your assignment must be typed, single-spaced within paragraphs and double spaced between the paragraphs, using Times New Roman font (size 12), with one-inch margins on all sides.

    The specific course learning outcomes associated with this assignment are:

    1. Plan, create, and evaluate professional documents.
    2. Write clearly, coherently, and persuasively using proper grammar, mechanics, and formatting appropriate to the situation.
    3. Deliver professional information to various audiences using appropriate tone, style, and format.
    4. Develop presentation skills for use in the professional environment.

Decolonization In India (2)

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World War II was fatal to the European colonial empires. European states’ populations were too devastated to consider fighting to keep Asia and Africa subjugated. Both the United States and the Soviet Union were hostile to continuation of European colonies. A reluctant Britain, in return for American support, in 1941 agreed to the Atlantic Charter, a pact recognizing the right of people to choose their own government.

The Indian National Congress agreed to support the British war effort in return for a significant share of power in India and a postwar commitment to independence. The British rejected the offer. Negotiations failed to lessen increasing tensions. Mass civil disobedience campaigns, such as the Quit India movement, began during 1942. Gandhi and other leaders were imprisoned. The Muslim League, led by Muhammad Ali Jinnah, gained favor by supporting the British. The war caused hardship in India through inflation and famine. When a Labour government came to power in Britain in 1945, independence in the near future was conceded. The divided Indians were unable to work out a compromise between Hindu desires for one nation under majority rule and Muslim wishes for a separate state. When communal rioting spread, the British agreed to the creation of two independent nations, India and Pakistan, in 1947.

Case Assignment

Read the information in the background material, look for more information and then write a 3- to 5-page paper answering the following questions:

·  Describe how decolonization occurred in India.

·  Describe what happened at Partition and how this represented a breakdown in governability.

Assignment Expectations

In the Module 3 Case Assignment, you are expected to:

·  Describe the purpose of the paper and conclusion.

·  Answer the Case Assignment questions clearly and provide necessary details.

·  Provide a quality argument; that is, use good sentence structure, and avoid run-on sentences and spelling and grammar errors.

·  Provide citations to support your argument and references on a separate page. Please use APA format to provide citations and references: http://owl.english.purdue.edu/owl/resource/560/01/ ; also, helpful information can be found in the Student Guide to Writing a High-Quality Academic Paper: http://support.trident.edu/files/Well-Written-Paper.pdf].

·  Answer all the Case   Assignment questions in an essay format instead of point format. Please do not   type questions in the paper.