Develop your company’s mission statement and company introduction.

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Please ORIGINAL work ONLY! Has to be submitted through TURNITIN!

Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Note: You may create and /or make all necessary assumptions needed for the completion of this assignment.

Write a four to five (4-5) page paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company’s mission statement and company introduction.
  6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Evaluate a company’s various risk factors and the related impact to the audit process.

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Assignment 2: Audit Planning and Control

Due Week 8 and worth 280 points

It is common industry knowledge that an audit plan provides the specific guidelines auditors must follow when conducting an external audit. External public accounting firms conduct external audits to ensure outside stakeholders that the company’s financial statements are prepared in accordance with generally accepted accounting principles (GAAP) or International Financial Reporting Standards (IFRS) standards.

Use the Internet to select a public accounting company that appeals to you. Imagine that you are a senior partner in a public accounting firm hired to complete an audit for the chosen public company.

Write a four to six (4-6) page paper in which you:

  1. Outline the critical steps inherent in planning an audit and designing an effective audit program. Based upon the type of company selected, provide specific details of the actions that the company should undertake during planning and designing the audit program.

2.      Examine at least two (2) performance ratios that you would use in order to determine which analytical tests to perform. Identify the accounts that you would test, and select at least three (3) analytical procedures that you would use in your audit.

3.      Analyze the balance sheet and income statement of the company that you have selected, and outline your method for evidence collection which should include, but not be limited to, the type of evidence to collect and the manner in which you would determine the sufficiency of the evidence.

4.      Discuss the audit risk model, and ascertain which sampling or non-sampling techniques you would use in order to establish your preliminary judgment about materiality. Justify your response.

5.      Assuming that the end result is an unqualified audit report, outline the primary responsibilities of the audit firm after it issues the report in question.

6.      Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

 

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

·        Plan and design a generalized audit program.

·        Determine the nature and extent of evidence accumulated to conduct an audit after considering the unique circumstances of an engagement.

·        Evaluate a company’s various risk factors and the related impact to the audit process.

·        Evaluate effective internal controls that minimize audit risk and potentially reduce the risk of fraud.

·        Use technology and information resources to research issues in auditing.

 

·        Write clearly and concisely about auditing using proper writing mechanics.

Write a 750- to 1,050-word paper on fraud auditing and IT auditing.

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Write a 750- to 1,050-word paper on fraud auditing and IT auditing.

  • Describe the different kinds of fraud andthe Fraud Triangle, an auditor’s responsibility to identify and assess fraud.
  • Describe the specific risks, benefits, and internal controls associated with IT functions.

Create and describe a comprehensive security policy for the company that will:

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Project Deliverable 5: Network Infrastructure and Security

Due Week 8 and worth 120 points
This assignment consists of two (2) sections: an infrastructure document and a revised project plan. You must submit both sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for. Additionally, you may create and / or assume all necessary assumptions needed for the completion of this assignment.
With the parameters set forth at the onset of the project, present the infrastructure and security policy that will support the expected development and growth of the organization. The network solution that is chosen should support the conceived information system and allow for scalability. The network infrastructure will support organizational operations; therefore, a pictorial view of workstations, servers, routers, bridges, gateways, and access points should be used. Since the company will be merging with a multinational company, virtualization and cloud technology should be taken into consideration. In addition, access paths for Internet access should be depicted. A narrative should be included to explain all the nodes of the network and the rationale for the design. Lastly, using the Confidentiality, Integrity and Availability (CIA) Triangle, define the organizational security policy.
Section 1: Infrastructure Document
Write a five to ten (5-10) page infrastructure document in which you:
  1. Identify possible network infrastructure vulnerabilities. Address network vulnerabilities with the appropriate security measures. Ensure that consideration is given to virtualization and cloud technology.
  2. Design a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Explain the rationale for the logical and physical topographical layout of the planned network. Note: The graphically depicted solution is not included in the required page length.
  3. Illustrate the possible placement of servers, including access paths to the Internet and firewalls. Note: facility limitations, workstations, printers, routers, switches, bridges, and access points should be considered in the illustration.
  4. Create and describe a comprehensive security policy for the company that will:
  • Protect the company infrastructure and assets by applying the principals of CIA. Note: CIA is a widely used benchmark for evaluation of information systems security, focusing on the three (3) core goals of confidentiality, integrity, and availability of information.
  • Address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information.
Your assignment must follow these formatting requirements:
  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
  • Include charts or diagrams created in MS Visio or Dia as an appendix of the infrastructure document. All references to these diagrams must be included in the body of the infrastructure document.
Section 2: Revised Project Plan
Use Microsoft Project to:
  1. Update the project plan (summary and detail) template, from Project Deliverable 4: Cloud Technology and Virtualization, with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks.
The specific course learning outcomes associated with this assignment are:
  • Describe the methods and best practices in implementing process change in IT organizations.
  • Describe the role and methods of technology-induced process improvement in organizations.
  • Use technology and information resources to research issues in information systems.
  • Write clearly and concisely about leadership issues and strategic insight of the Information systems domain using proper writing mechanics and technical style conventions.
Points: 120 Project Deliverable 5: Network Infrastructure and Security
Criteria  

Unacceptable

Below 70% F

  

Fair

70-79% C

  

Proficient

80-89% B

  

Exemplary

90-100% A
Section 1: Infrastructure Document
1a. Identify possible network infrastructure vulnerabilities. Address network vulnerabilities with the appropriate security measures. Ensure that consideration is given to virtualization and cloud technology.

Weight: 20%

 Did not submit or incompletely identified possible network infrastructure vulnerabilities. Did not submit or incompletely addressed network vulnerabilities with the appropriate security measures. Did not submit or incompletely ensured that consideration is given to virtualization and cloud technology. Partially identified possible network infrastructure vulnerabilities. Partially addressed network vulnerabilities with the appropriate security measures. Partially ensured that consideration is given to virtualization and cloud technology. Satisfactorily identified possible network infrastructure vulnerabilities. Satisfactorily addressed network vulnerabilities with the appropriate security measures. Satisfactorily ensured that consideration is given to virtualization and cloud technology. Thoroughly identified possible network infrastructure vulnerabilities. Thoroughly addressed network vulnerabilities with the appropriate security measures. Thoroughly ensured that consideration is given to virtualization and cloud technology.
1b. Design a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Explain the rationale for the logical and physical topographical layout of the planned network.

Weight: 20%

 Did not submit or incompletely designed a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Did not submit or incompletely explained the rationale for the logical and physical topographical layout of the planned network. Partially designed a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Partially explained the rationale for the logical and physical topographical layout of the planned network. Satisfactorilydesigned a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Satisfactorily explained the rationale for the logical and physical topographical layout of the planned network. Thoroughlydesigned a logical and physical topographical layout of the planned network through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Thoroughly explained the rationale for the logical and physical topographical layout of the planned network.
1c. Illustrate the possible placement of servers, including access paths to the Internet and firewalls.

Weight: 15%

 Did not submit or incompletely illustrated the possible placement of servers, including access paths to the Internet and firewalls. Partially illustrated the possible placement of servers, including access paths to the Internet and firewalls. Satisfactorilyillustrated the possible placement of servers, including access paths to the Internet and firewalls. Thoroughlyillustrated the possible placement of servers, including access paths to the Internet and firewalls.
1di. Create and describe a comprehensive security policy for the company that will protect the company infrastructure and assets by applying the principals of CIA.

Weight: 15%

 Did not submit or incompletely created and described a comprehensive security policy for the company that will protect the company infrastructure and assets by applying the principals of CIA. Partially created and described a comprehensive security policy for the company that will protect the company infrastructure and assets by applying the principals of CIA. Satisfactorilycreated and described a comprehensive security policy for the company that will protect the company infrastructure and assets by applying the principals of CIA. Thoroughly created and described a comprehensive security policy for the company that will protect the company infrastructure and assets by applying the principals of CIA.
1dii. Create and describe a comprehensive security policy for the company that will address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information.

Weight: 15%

 Did not submit or incompletely created and described a comprehensive security policy for the company that will address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information. Partially created and described a comprehensive security policy for the company that will address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information. Satisfactorilycreated and described a comprehensive security policy for the company that will address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information. Thoroughly created and described a comprehensive security policy for the company that will address ethical aspects related to employee behavior, contractors, password usage, and access to networked resources and information.
Section 2: Revised Project Plan
2. Update the project plan from Project Deliverable 4: Cloud Technology and Virtualization, with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks.

Weight: 5%

 Did not submit or incompletely updated the project plan from Project Deliverable 4: Cloud Technology and Virtualization,with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks. Partially updated the project plan from Project Deliverable 4: Cloud Technology and Virtualization,with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks. Satisfactorily updated the project plan from Project Deliverable 4: Cloud Technology and Virtualization, with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks. Thoroughly updated the project plan from Project Deliverable 4: Cloud Technology and Virtualization, with three to five (3-5) new project tasks each consisting of five to ten (5-10) subtasks.
3. Clarity, writing mechanics, and formatting requirements

Weight: 10%

 More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present