Motivation:
Explain your motivation for applying to this program. How does the content of this study abroad program relate to your future academic and professional goals?
Goals(REQUIRED)
List and explain three concrete goals related to living and studying abroad that you will set for yourself to get the most out of this opportunity.
Using the Discussion Question Threads, students will respond to writing prompts which are statements that focus on a topic or an issue, followed by questions. The purpose of an essay prompt is to inspire a response in the form of an essay, which will test your writing, reasoning, and analytical skills these will follow the reading assignments for each unit.
Narrative Prompts
The purpose of narrative writing is to tell a story and to create a central theme or impression in the reader’s mind. Narration, specifically, is writing that recounts a personal or fictional experience or tells a story based on real or imagined events. Narrative writing is characterized, as appropriate, by insight, creativity, drama, suspense, humor, and/or fantasy.
For narrative prompts, use the cue terms: tell about something, tell what happened, or write a story. Narrative prompts should avoid the word why and explain because they tend to elicit expository writing.
Journey to the east by Hermann Hesse
Harriet tubman by Charles Blockson
The servant as leader by Robert Greenleaf
Reverence by Paul Woodruff
Look for the words “describe” in the writing prompt for a narrative prompt.
1. Brainstorm about what the prompt is asking you to write about.
2. Create a thesis statement. …
3. Think of strong topic sentences that support your thesis statement.
4. Compose the introduction for your essay.
5. Write the body of the essay.
6. Add your conclusion.
Proozy SWOT NotesStrengths
Opportunities
Weaknesses
Threats
Two sites, two brands; daily deals and full-price high end (Yeti, Hydroplast) (need two sites to get merch from brands.
Affiliate marketing-cost-effective–influencers get commission for driving sales.
18-19 years of building network with buyers for brands and stores (Nordstrom/TJ Maxx)
Making good use of micro-influencers (1,000 – 2,000 followers), local, trusted
Local events program (Hospital, Runs, Tent sale) helping with local awareness.
Gym makes employees happy; partnership with Crossfit; convinced Patagonia, Aloe, Yeti
Respect partners’ desires with unique discount system–use codes and coupons rather than cutting the price on the website too deeply. Don’t put brands on Amazon.
Move products for partners; allow brands to experiment with new products/test market
Sustainable in this way: sell goods that might otherwise be trashed or burned (H&M)
Alternate channels (warehouse sales too) allow the company to move stock
Low acquisition cost per customer (make $8)
Clear target customer (female 35-54-67%) and data on what she wants (leggings, hoodies, t-shirts, shoes) always can have/use more (continuity items) wear for sports/home
Strong sales of fashion items in test expansion–Kenneth Cole, Calvin Klein, Hilfiger, Birken- stock.
Customer loyalty program
Managing quality within this system–hard to know why stores have a surplus or cancel orders (didn’t pass QA)
Sourcing can fall behind; house all of own inventory; need to find fresh relevant new prod- ucts–difficult to do/ Getting the amount of stock needed for deals
Inventory turnover ratio–from 4-5 times a year to 3 times
Not enough personalization of targeted ads to new customers
Not much brand awareness locally
Could be better at keeping customers after the first purchase. Most of business comes from top 20-25% percent of customers; also, once customers have been onthe list for over a year, they become regular, loyal buyers
Confusion about difference between ‘deals’ page and ‘clearance’ page
Can’t figure out how to get Lululemon on board.
Home state (MN) worst state for brand recognition; mose customers are in the big city; need to take advantage of closer locations (Midwest)
Need to get deeper data earlier on (give gift cards/promotions; use tracking and cart items)
Money is not unlimited; need to be careful about costs
Group of “mommy buyers” buying mostly for gifts and family now-what do they want for themselves? Deal hunter moms buy a lot at once (meme with tons of boxes)
Mobile shopping increasing–developing an app as well, but would have to appeal to younger buyers to take full advantage
Customers want customized, curated content (which Proozy provides some of and would provide extensively on the app)
West Coast labor is cheap and plentiful; shipping less costly to many buyers in this region (plan is to become better known in Minnesota, expand to Midwest; also to put a warehouse in the West Coast; a location on the East Coast.
Sustainable customer might buy Proozy product if can show where it was made, by whom, sup- ply chain. (Do they want to do this for every product? Not sure.) Would combine with some type of cause marketing (like buy one, give one).
Local businesses may want to partner for deals; smaller businesses could be ready to be ac- quired; large department stores with no online experience often want to acquire or partner with businesses like Proozy
A lot of struggling retail stores offloading goods
Market for luxury goods expanding (Proozy Luxe-Prada/Dior/Chanel)
Market for Yoga wear expanding
Besides fashion; expansion in markets: home goods, small electronics; small appliances
Fighting against much bigger companies (Macy’s, Kohl’s, TJ Maxx, Target)
West Coast real estate extremely expensive
Need to get repeat deals from brands to keep customers (Columbia)
Many customers depart after the first purchase
Can’t find a good digital marketing firm; have no Instagram person; paid ads are a “long-term expensive game and are not timely enough for flash sales.
Customers never willing to pay for shipping; have to take that into account when pricing/mar- keting
Competitors are expanding to Canada and South America; so they will have to.
Most brand ambassadors/influencers are too expensive for ROI
One bad comment on social media can ruin reputation
App costs $200,000-300,000–have to have the right timing and plan for this investment
Labor in MN extremely expensive (#1 labor market)
Not Interested In:
Opening new bricks and mortar stores-Had stores in San Francisco; Minnesota; Chicago; Michigan (Novi); collected huge email list through stores; moved online.
Heavily investing in social media–not too active; ROI is not good enough–finding right partners is more important.
Return policy that is too lenient: want to prevent ‘buyer’s remorse’ for overshoppers and people who buy (and get free shipping for) lots of expen- sive items and return a lot.
Selling a lot of hard goods: margin is lower.
Drop shipping: labor intensive and complicated; can’t guarantee timeliness or control the customer experience; poor profit margin.
Wants:
Sick of marketing to everyone else’s customer
Have relationships with UA, Nike, Nitroplast, Ray Ban–all with different needs; Reebok will test products through this company–want to do more of that to have exclusive products to offer.
Marketing director loves the services/offers of the Chipotle app–how do they do this with non-food?
Characteristics of new app: exclusive deals; new drops; limited quantity; profile prefs tailored to each user; products, but alos other content tai- lored to each user. Can provide input about what they want to see.
Offering a better quality customer experience; more curated emails.
Acquiring small companies; partnering with large retailer needing more online selling experience.
Coupon site partners–always looking at where competitors are going; looking at how they are partnering with others–make a case for Proozy deals matching audience and site.
Sustainable apparel; connection to a cause–not sure which
Other Information:
300,000 customers; 1.83 purschases a year; avg. $51 dollars; free shipping over $50
Customer loyalty program has five levels of “Proozers” and different rewards for each type (exclusive products at the top)
Deals–offer something new every day; goes for 7 days, but 80% of items are sold during the first day, with weird colors and small sizes left over.
More fun than TJ Maxx (What??)
Partnering with shipping company for 2-day air (UPS/Fed Ex) $75 or more
Proozyfit is for hard-to-find full-price items.
Secondary type of customer: male 35-54 (33%); hardly any younger customers
For Pricing: Alex Case experiments interpreting data results from color/shipping strategy/name of code
Private label would be a small part of the business $1 million of $56 million
To complete this assignment, upload a Microsoft Word document (.doc or .docx) that contains your complete paper. Remember that your list of sources must be in APA format, and you MUST cite your reference in the body of the paper using APA in-text citation format. A source is any paper or article that you will reference in your paper. If you need more information on APA format (for references list AND in-text citations), visit this reference: https://owl.english.purdue.edu/owl/resource/560/01/
This assignment must be YOUR OWN WORK! This is an individual assignment. We will check for Plagiarism, if any is detected in your work will result in a grade of zero for the entire paper. Attention your originality report should be at least 35% or lower to received a passing grade.
Here are a few details about the overall research paper Please look at the attached rubric for details on how the paper will be graded.
You must reference two (2) peer-reviewed articles or papers that support your thesis statement. One of these papers may be from your annotated bibliography assignment. The final paper must be at least 500 words in length. (DO NOT exceed 500 words by a material amount. Excessive words or too many references will NOT impress me.)
So in summary, here are the research paper requirements:
Admin Notes:
APA Paper Formatting guidelines
1.Title page
2.Abstract
3.Body
4.Text citation and references
Additionally
-As usual, the text is typed on standard white paper that has familiar parameters of 8.5″ x 11″.
-The APA style requires using an easy to read font and recommends using a 12pt Times New Roman font.
-Double spacing is required on both the title page and throughout the paper.
-Margins should be 1″ concerning all sides of the page.
-Paragraph indentation should be set to one half inch from the left side of the page.
-The unique aspect is in creating a special page header that consists of the page number and the running head as typed on the title page in all capitals.
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