Conventional wisdom holds that better usually wins

/in /by

Conventional wisdom holds that better usually wins. However, in the article “When It Comes to B2B Branding, Different Beats Better,” B2B marketing expert Christopher Ryan maintains being better is not enough. Ryan emphasizes the need to differentiate a brand from competition. He suggests rather than striving to be better or best, a business should tell the story of how it is different from everyone else in its space.
Do you agree or disagree with the assertion that B2B firms should strive to communicate how they are different instead of how they are better?
The post Conventional wisdom holds that better usually wins appeared first on homework handlers.

The process of rolling out this new company-wide quality initiative.

/in /by

 
Describe the process of rolling out this new company-wide quality initiative. Pay specific attention to the logistics and supply chain management functions. Include the following:
1. A communication plan:
-how are you going to communiccate this to the organization? what communication method will be used? -who is going to do the communication?
2. develope a training plan: -how are employees goin to be trained?-When will the training be done? – who will do the training?
3.Stakeholders on board (e.g., the vendor base, trucking companies, warehouse personnel)
4. Conclusion
The post The process of rolling out this new company-wide quality initiative. appeared first on homework handlers.

Companies that have recently outsourced part of their value chains.

/in /by

Using internet resources identify three companies that have recently outsourced part of their value chains. Try to find companies in different industries. Describe what value chain activities the companies have chosen to outsource in each agreement.Provide your analysis of the pros and cons of each outsourcing agreement.Do you think any of these outsourcing agreements may […]

Porter’s Five Forces Model

/in /by

A primary technique for deeper analysis of an organization is Porter’s Five Forces Model. This technique is often used when looking at your competitive advantage. Looking at your competitive advantage is important to aligning your operational needs with your business strategies. Review sources on your company and use the University Library Resources for additional guidance. […]