No. 9 Discussion: Primitive Reflexes

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No. 9 Discussion: Primitive Reflexes

In about 250 words, discuss the following:

Primitive reflexes develop while the infant is in utero and are seen at birth.

  • Share with the class two primitive reflexes that are seen at birth and when they should disappear.
  • What neurological disease would you suspect if these reflexes did not disappear at the defined age?
  • What would be your next step?

Partial community assessment

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Conduct a partial community assessment and diagnose one area of need for health promotion related to an identified population
 
 
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Process improvement proposal

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select a company with which you are familiar, preferably one where
you have been employed, and consider a process within that company that could be
improved. This could be a business process, a manufacturing process, a distribution
process, or a service process that you have observed or been involved with during your
career.
Prepare a recommended process improvement proposal that incorporates tools
and methods learned in this course.
In this paper:
• Describe the company and how the selected process fits into the overall
framework of the company.
• Create a step-by-step description of the current process incorporating a
process flow chart.
• Analyze the current process for inefficiencies.
• Develop a process improvement recommendation including a detailed plan
incorporating business process engineering theory and including
benchmarking the reengineered process to a close business competitor.
• The process should be
o designed to be more efficient,
o using appropriate tools and methods learned throughout the course,
including capacity utilization improvements and statistical quality control
models.
• Explain possible challenges in implementing the process changes.
• Assess the expected benefits of the improved process and the potential
benefits.
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Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream

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Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream with their book, Positioning, the Battle for Your Mind, published in 1980 and since updated several times. (I highly recommend that any of you who are actually interested in a career in marketing should get a copy of the book and read it carefully.) In brief, they define positioning as the mental short list that a consumer has in her mind when she starts to think about shopping for something. Your brand should have a position somewhere on that list, as close to the top of it as possible. If you are not on the list at all, your brand will probably not be considered.
That mental shortlist will typically be about 5 to 7 items long and often shorter, almost never longer. For example, when consumers start thinking about buying a new car, they don’t think of the dozens of possibilities out there, they think about choices with which they are already familiar and which stand out from the crowd.
The authors argue that it is the job of marketers to make their brands seem different from competitors and different in ways that the intended target audience will see as important and preferable.
“Positioning” then becomes a process of figuring out a short summary about the brand to make it memorable and likable. Often, this is summarized in a single phrase or sentence, like BMW’s “Ultimate Driving Machine” or Disney’s “Where dreams come true.”
Such statements often take the form of what advertising people call a “tagline” or “slogan.” But this is not always the case. Sometimes brands use multiple approaches to create a brand image that communicates a message to set it apart from competitors. For example, Volvo is widely perceived as a very safe car that will protect people inside the car even when there is a bad accident. Recently, Subaru has also started to use the same idea, and I would argue that this makes Subaru look somewhat like a “me too” brand, one that is “Johnny come lately” to a category that Volvo established years ago.
For this paper what you need to do is pick a Fortune 500 company and discuss its positioning and the tactics/actions it uses to get this positioning to “stick” in someone’s mind.
 
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