Company Positioning

Jack Trout and Al Ries brought the concept of positioning into the marketing mainstream with their book, Positioning, the Battle for Your Mind, published in 1980 and since updated several times. (I highly recommend that any of you who are actually interested in a career in marketing should get a copy of the book and […]

PERSONALITY DISORDER

FYI: CHOOSEONE OF THE PERSONALITY DISORDER• Symptom Media. (2020). Antisocial personality disorder ASPD online CNE CEU courses for nurses Links to an external site.[Video]. YouTube. https://www.youtube.com/watch?v=ewBFri65Quw• Symptom Media. (2020). Histrionic disorder NP mental health continuing education Links to an external site.[Video]. YouTube. https://www.youtube.com/watch?v=GJVRGofeV-w• Symptom Media. (2020). Narcissistic personality disorder online LPN CE credit CEU unit […]

The concept behind the triple bottom line

The concept behind the triple bottom line is that companies are responsible to all their stakeholders. This includes everyone involved with the company, whether directly or indirectly. It also includes the planet on which we all live. This approach views shareholders as very important stakeholders. This approach also recognizes the need for companies to consider […]